Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What are dark social strategies?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

MARCH 30, 2021

To tap into Facebook data, the network requires that you include specific pages, so the agency selected several fitness outlets like Women’s and Men’s Health and people like Mark Wahlberg, who is known for his intense workout routine. The company viewed social media as a massive, unorganized focus group.

Questions 123

Questions Data Focus Group Analysis 123

Sprout Social

MARCH 7, 2022

Now, social media and review sites have empowered consumers to speak their minds whenever the inspiration strikes. Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness. Brand Health Social Listening Topics.

Survey 92

Survey Brands Sentiment Template 92

Sprout Social

JANUARY 20, 2021

Keyword research tools, social media listening data and review sites are goldmines for market research that are oftentimes overlooked. Analyze industry and brand-relevant conversations on social media. In Sprout Social, users have the power to build Listening Topics around specific accounts, hashtags, industry keywords and more.

B2B 113

B2B Research Sentiment Marketing 113

Buffer Social

JANUARY 2, 2019

Stories and rise of ephemeral content across social networks , which I’m sure we’ll see a lot more of in 2019, is capturing the hearts and minds of audiences everywhere. Each ad campaign should target a focused group based on interests, jobs, relevant competitors, and previous interaction with your brand. Thanks for listening!

Trends 111

Trends Social Media Data Authentication 111