agora pulse
DECEMBER 28, 2017
You might have ever been asked by a client or boss to compile a social listening report or set up some conversation monitoring. Think of social media like one giant focus group. Social listening can be done manually or automated with platforms that allow you to set up hashtags, handles, and keywords to monitor.
Hootsuite
NOVEMBER 7, 2023
Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. Pricing available on request.
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Sprout Social
SEPTEMBER 30, 2020
In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. The Twitter Explore page gives you an updated list of topics and hashtags trending in your region and relevant to your interests.
Sprout Social
MARCH 26, 2019
Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey.
Sprout Social
MARCH 7, 2022
Twice a year, you go on the brand health reporting equivalent of an excellent date. Think of it as a real-time focus group that provides honest, unfiltered feedback. This report will help you visualize your brand’s share of voice compared to competitors’. Inbound Message Tagging and Tag Reports.
Sprout Social
FEBRUARY 13, 2019
Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. According to our most recent Brands Get Real report, 76% of respondents expressed that they are more likely to buy from a brand they feel connected to than a competitor.
Sprout Social
OCTOBER 8, 2020
Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. They’ve created a brand hashtag #TellOn to feature the stories in photo form that their customers take. Another way of sourcing pain points is to just ask. Connect with other departments.
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