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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What are dark social strategies?

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5 Data-Backed Social Media Trends You Need to Know for 2019

Buffer Social

Stories and rise of ephemeral content across social networks , which I’m sure we’ll see a lot more of in 2019, is capturing the hearts and minds of audiences everywhere. As long as you are respectful of personal privacy, personalization is a solid way to go for marketers to boost campaign performance in 2019. Enjoy the show?

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