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What day is leg day? And 8 other questions answered with listening data

Sprout Social

See the full list of ?? WTDY-FM) Philadelphia uses social listening to connect with loyal listeners. Before using Sprout Social, a software company known for its smart cutting machines and apps manually scoured Facebook and other social networks to surface product bugs and complaints. — 96.5

Questions 123
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Why it’s time to break up with your biannual brand survey

Sprout Social

Even the most intentional question list can return biased results if it’s not informed by accurate insights. Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness. How to conduct rolling, real-time brand surveys with Sprout Social.

Survey 92
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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Well actually, we can. Does Facebook do Sentiment Analysis?

Research 107
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How to Conduct a Social Media Sentiment Analysis (Tools + Free Template)

Hootsuite

That means you need to understand how your audience feels about your brand, your social posts, and your campaigns, not just how much they mention you. Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan.

Sentiment 145
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4 overlooked B2B market research methods for understanding your customers

Sprout Social

While buyers take on these tasks, it’s B2B marketer’s job to know how, why and when their brand can assist and enable buyers to check each task off their to-do list. Analyze industry and brand-relevant conversations on social media. This is why B2B market research is critical. Evaluate the changing needs of customers.

B2B 113
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5 Data-Backed Social Media Trends You Need to Know for 2019

Buffer Social

Stories and rise of ephemeral content across social networks , which I’m sure we’ll see a lot more of in 2019, is capturing the hearts and minds of audiences everywhere. Each ad campaign should target a focused group based on interests, jobs, relevant competitors, and previous interaction with your brand. How to say hello to us.

Trends 111