Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What are dark social strategies?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

MARCH 30, 2021

A leading medical device manufacturer wanted to understand conversations about efficient heart valve technology within its industry and which factors influence patients’ buying decisions. The company viewed social media as a massive, unorganized focus group.

Questions 124

Questions Data Focus Group Analysis 124

Sprout Social

JULY 6, 2023

Social media data is information collected from social media networks that demonstrates how users share, view or engage with your content or profiles, and the content or profiles of your competitors. Track conversations around your brand Social is like a 24/7 focus group.

Data 133

Data Social Media Metrics Analytics 133

Hootsuite

OCTOBER 13, 2020

That means you need to understand how your audience feels about your brand, your social posts, and your campaigns, not just how much they mention you. Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan.

Sentiment 145

Sentiment Analysis Template Templates 145

Sprout Social

JANUARY 20, 2021

Analyze industry and brand-relevant conversations on social media. Consulting peers—either in person, or online via product review websites or social networks—is consistently among the most trusted ways for buyers to source information. How can those findings influence your marketing campaigns or product development?

B2B 114

B2B Research Sentiment Marketing 114

Buffer Social

JANUARY 2, 2019

Stories and rise of ephemeral content across social networks , which I’m sure we’ll see a lot more of in 2019, is capturing the hearts and minds of audiences everywhere. Each ad campaign should target a focused group based on interests, jobs, relevant competitors, and previous interaction with your brand. Thanks for listening!

Trends 111

Trends Social Media Data Authentication 111