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What Marketing Can Learn From Public Relations Analytics

Waxing UnLyrical

Here’s what he had to say (emphasis/italicization mine): “There are two really important things that PR has been doing in measurement that are fairly new to marketing – and both are due to the emergence of social media channels. Image: Angelo Juan Ramos via Flickr, CC 2.0. Sounds intriguing, doesn’t it?

Analytics 168
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). People mention what they are doing on social media channels and they also look for advice. Sentiment Analysis. Social Analytics. Keyword/Topic Monitoring.

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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. Blink The thing with social networks, particularly one such as Twitter, is that the streams move so fast, you barely notice someone’s absence. Makes sense to me.

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Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Social media monitoring tools simplify the task of monitoring conversations about brands, product names, and keywords across social networks. All of these tools monitor updates on multiple social media sites in real time. Social Network-Specific Tools. content performance reporting. Google+ Marketing Tools.

Tools 170
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The 17 Best Social Media Management Tools

Webbiquity SMM

Fortunately, social media management tools are increasing in number and sophistication as well. Schedule posts and updates across social networks, from multiple accounts. 3) Radian6 (aka Social Studio). 4) Sprout Social. Google Review Count: 426. Sample review: “Buffer is a great automation tool. 6) SocialOomph.

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The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

Abusing Twitter hashtags during a crisis. Other Social Sites Join a new social network and then invite everyone you’ve ever emailed in your lifetime to the service by submitting your entire Gmail address book when the service requests it. Two days later, you may wonder why they don’t follow you anymore.

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