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What Marketing Can Learn From Public Relations Analytics

Waxing UnLyrical

. “Even web analytics tools are getting into the content analysis business and now include sentiment and other media metrics that really started in communication measurement programs.&#. 12-1 pm EST; just log on to Twitter and use the #measurePR hashtag to follow and participate in the conversation. I hope you’ll join us.

Analytics 168
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. .” Keyword/Topic Monitoring. Social Analytics.

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Government 2.0 Camp - What I Loved and What I'd Like to See Next Year

Social Media Strategery

Most of the session leaders did a good job of identifying a Twitter hashtag to track that sessions’ notes, but identifying a willing live-blogger for each session was hit and miss (mine included). I’ll also echo Mike’s sentiments that the camaraderie and the sheer energy of the conference enthralled me.

Gov 2.0 92
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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day.

Class 233
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Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Some of these tools also provide sentiment analysis plus the ability to respond to posts or schedule updates right from within the application. for finding the best hashtags to use, Sentiment140 for tweet sentiment analysis, MentionMapp for finding connections between users, and Packtati.us It’s the ninth-largest U.S.-based

Tools 170
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The 17 Best Social Media Management Tools

Webbiquity SMM

Publish posts across social networks and accounts; analyze trends and sentiment with analytics; monitor brand mentions; and automatically trigger customer service cases and tech support tickets. One highlight is Bundlepost will replace common niche keywords with hashtags, vastly improving your engagement results.” 14) Agorapulse.

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The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

Abusing Twitter hashtags during a crisis. Did you notice how many people I thanked via Twitter for their feedback (most of which echoed my sentiments exactly)? I bet I’m not alone in this sentiment. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca You really think so?

Handbook 279