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The Guide To Social Media Marketing Automation

Webbiquity SMM

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. Guest post by Anand Srinivasan.

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Five Situations Where Marketers Should NOT Use Automation

Webbiquity SMM

Image credit: untitled exhibitions on Flickr. The success of any marketing effort hinges on the accuracy and clarity of your buyer personas. It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. What are they looking for?

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Boosting your Seasonal Marketing with Pinterest

Waxing UnLyrical

By now your seasonal marketing campaign should be well under way. And even though you’ve placed your media buy and have your media relations program in gear, are you still looking for that extra edge to your marketing efforts? Image: Kris Olin via Flickr, CC 2.0. Boosting your Seasonal Marketing with Pinterest.

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What Marketing Can Learn From Public Relations Analytics

Waxing UnLyrical

We PR pros often talk about what Public Relations can learn from Marketing. But what can Marketing learn from Public Relations, if anything? “First, once marketing materials are shared online, they are no longer under the control of the brand. Image: Angelo Juan Ramos via Flickr, CC 2.0. How to be more analytical.

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Can I Use This Photo on Social Media? Understanding Image Copyright

Hootsuite

Especially if an image is used for social media marketing. Fair use rarely applies to social media marketing. How does the use affect the potential market for the original work? It’s very unlikely images used for social media marketing without copyright permission will meet fair use criteria. What is Creative Commons?

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3 Viral Marketing Lessons from the 2016 Super Bowl Commercials

Talkwalker SM

While it’s just two teams that go head to head on the field, for global players from Amazon to Coca Cola, the Super Bowl is a chance to show off the full scale of their marketing arsenal to a global audience. Their hashtag #crashthesuperbowl saw steady usage online a month in advance of Super Bowl 50: .

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10 Instagram Best Practices For 2015

Firebelly

Instagram allows you to easily syndicate your photos to your other social accounts (Facebook, Twitter, Tumbler, Flickr, and Foursquare). 5) Create and monitor brand-related hashtags. Create unique hashtags for your brand or its products. Make sure the hashtags you use are relevant to the content you’re posting.

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