Laurel Papworth

SEPTEMBER 1, 2010

This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. This is not how flash mobs started out.

Flash Mob 99

Flash Mob Mobile Social Networking Communities 99

Mindjumpers

JULY 8, 2010

Radiotjänst really put a focus on thanking their customers and is doing so with quite extreme actions; they also did Sweden´s greatest flash mob as part of the campaign. This second version of The Hero isn´t expected to reach goals as high as the first one, but it’s a cool follow-up on the campaign and their concept.

Flash Mob 183

Flash Mob Film Campaign Disqus 183

The Way of the Web

AUGUST 10, 2011

I’ve seen the media mis-label social networks and flash mobs, and at the same time as they look at communication tools as a cause, they’re using them to share their own content from reporters on the ground and news teams back at the studio.

Flash Mob 32

Flash Mob Eventful Social Networking News 32

Laurel Papworth

OCTOBER 1, 2011

And once the People figure out they can self organise using online community tools, millions of people, why do we need Councils and Taxes? Very important when communication tools are primitive. If the Police and Local Councils aren’t fixing the situation, then we will: thus spake the People. Too little, too late in my book.

Journal 111

Journal Flash Mob Communities Digg 111