Waxing UnLyrical

APRIL 3, 2012

What the iPhone is to smart phones, flash mobs are to marketing. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. Flash mobs have a way of engaging the audience. Flash Mobs Go Social in India.

Flash Mob 218

Flash Mob Smart Phone iPhone Hashtag 218

Direct Marketing Observations

APRIL 27, 2010

Social Media flash mobs go nuts over corporate missteps-they validate each other in unison and then are further validated by Twitter, blogs and reaction from the company itself. Blogs were and still are great because not only did it provide a forum and platform for self expression but it also provided instant feedback.

Social Networking 204

Social Networking Flash Mob Forums Communities 204

Laurel Papworth

AUGUST 3, 2010

In 2007 I blogged on Kevin07 portal: We will see more of ‘static portal hybrid hosted social networks’ for a while – companies and government distancing themselves from the challenges of social networks by outsourcing to social network platforms. Facebook talks like a pirate.

Mashup 100

Mashup Flash Mob Avatar Technorati 100

Twist Image

AUGUST 18, 2011

Flash mobs , text messaging and Twitter doesn't create a platform for crime. flash mobs. It can just as easily be used for good (look at Kiva , Kickstarter , etc.), It's the people. Not the technology. communications. kickstarter. online channel. online video. social media. technology. text messaging. twitter.

Flash Mob 104

Flash Mob Twitter Social Media Facebook 104