Laurel Papworth

SEPTEMBER 1, 2010

This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. Note: A flash mob is organising for a group of people to show up at a time and place, in public, undertake a noticeable action (live) then walk off as if nothing had happened. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi.

Flash Mob 99

Flash Mob Strategy Film Eventful 99

The Way of the Web

NOVEMBER 18, 2010

e.g. Share hosted by Wikio. It seems as if one of the industries creating more unusual advertising and marketing material has to be mobile handset makers. Which is linked to the new HTC Wildfire , as well as setting a new Guinness World Record for toast mosaics.

Flash Mob 29

Flash Mob Flickr Hosting Advertising 29

Laurel Papworth

AUGUST 3, 2010

In 2007 I blogged on Kevin07 portal: We will see more of ‘static portal hybrid hosted social networks’ for a while – companies and government distancing themselves from the challenges of social networks by outsourcing to social network platforms.

Mashup 100

Mashup Flash Mob Avatar Postrank 100

Kikolani

JANUARY 1, 2013

Think of the flash mob dance hosted by T-Mobile and The Noob Guide to Online Marketing by Unbounce. This is a guest post by Christopher Jan Benitez. Google, arguably the most relevant search engine in the world to date, has been aggressively rolling out updates on algorithm changes since last year. The updates aim to eliminate spam on their search results and provide users with the best possible sites based on the searched keyword moving forward.

Flash Mob 156

Flash Mob Hubspot Sites Upcoming 156

Laurel Papworth

OCTOBER 1, 2011

A summary of social media responses including Citizen Journalism is Process Journalism, Why Governments Fear Social Media and online communities – the Demise of Representational Democracy, Why Traditional Media Ignores or Reviles Social Media, Move over Government, There’s a new Governing Body in Town (Social Network Hosts such as Twitter and Facebook) and The Crowd Feels It’s Power.

Strategy 111

Strategy Flash Mob Journal Digg 111