Agency Flash Mobs vs Social Flash Mobs
SEPTEMBER 1, 2010
This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. Note: A flash mob is organising for a group of people to show up at a time and place, in public, undertake a noticeable action (live) then walk off as if nothing had happened. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi.
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