Are you designing for findability?

SocialFish

findability as a contact sport” love it!! Whoe LOC team helps add metadata to online docs #uxredux. Jill MacNeice – Design for Findability: metadata, metrics and collaboration on LOC.gov. Design for Findability at the Library of Congress from Jill MacNeice.

10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Gather feedback from your sales and customer service teams. People won’t use them, and therefore they won’t be used enough to make your content findable. Guest Post by Monika Jansen. There’s a lot of noise out there.

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business.

The Social CEO (or Lack of)

Ignite Social Media

Top talent appreciates CEOs that demonstrate the company’s core values, and they often expect the company’s top leaders to be findable online. His tweets effectively showcase the company’s culture while also personally acknowledging those on the greater Lenovo (#Client) team.

Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process.

B2B 232

At it's ? Social Media Is Our Teacher.

Diva Marketing Blog

Your presence, especially on open social networks e.g. LinkedIn, Twitter, Google+ and let's add blogs and blog comments, is so easily findable. One of the aspects of social media that I like most is what is at the very ?. Try as we might (and we certainly keep trying!) we can't corral it.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

The revenue team is no longer just sales and marketing. It’s not enough just to produce great content, it has to be made “findable.&#. and tag-teamed with Kary Delaria to deliver an excellent presentation on tools for measuring online media effectiveness.

UTM Tracking: The Major Key of Social ROI

Sprout Social

Return on investment for social is no longer a mystery, but findable with the right tooling, structure and diligence. Some other use cases for UTM tags include: Cross Functional Social Teams. Does your social team support multiple departments within your organization?

ROI 110

One Last Comment About Blog Comments (Hint: They're Back)

Twist Image

First, I''d like to thank my team at Twist Image for pulling this together. To me, what makes any piece of content "social" is how shareable and findable it is. I''ve missed you. How have you been? Sadly, I shut the commenting functionality on this blog down on April 16th of this year. I shut them down, because the spam was (without question) out of control.

Are Brands Confusing Advertising With Marketing?

Twist Image

They are publishing and content channels that enable the content to be as shareable and findable as possible (when done well). Most frequently, the smartest brands are now looking for "teams of record" over the old "agency of record" model. teams of record. It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr.

Communication (and Coordination?) in a Modern, Complex Organization

Buzz Marketing for Technology

Findability. This link will bring you our team page. Microsoft Knowledge Network Team Blog. Microsoft SharePoint Products and Technologies Team Blog. Microsoft Team RSS Blog. Microsoft Unified Communications Group Team Blog. Collaborative Thinking. Perceptions on collaboration and social software by Mike Gotta. See how were connected. July 2008. Categories. Attention Management. blogging. BurtonGroupCatalyst07. BurtonGroupCatalyst08.

Why Email Needs A Facelift

Twist Image

Other Zappos team members will show up at your desk with a dunce cap for you. We need to make it as shareable and as findable as possible to those that need it. There has got to be something better than email.

What You Tell A Search Box

Twist Image

" MSNBC posted a news item titled, Facebook and Bing team-up for social search , yesterday that explains this evolution in search engine results: "Today, Facebook dips its social-media chocolate into Microsoft Bing's peanut butter, introducing a 'social search' engine where Facebook friends and their 'likes' are factored into search results. There is no doubt that as the Internet evolves, so too must the search engines.

The Art Of Marketing

Twist Image

It's using data, faster content creation models and smarter teams to be there. Build something - pieces of content or whatever it may be - and make them as shareable and findable as possible, with the hooks built into them to have that social impact. For our team at Mirum , we see so many brands creating a mass amount of content that is adding little value to the overall brand experience. What an amazing day we had at The Art of Marketing in Toronto today.

Slimy Sales And Marketing Tactics

Twist Image

I'd much prefer that Twist Image makes itself as findable and as shareable as possible. The process of selling like this forces me to constantly educate myself about the industry, so that once we do get a new client in the door, I'm also in a better position to provide a unique solution to their problems (I do this as part of the strategy and creative teams here). Are you a salesperson? How does that sentence make you feel?

Content Is Everywhere - The Changing Tide Of The Internet

Twist Image

Arianna Huffington and team didn't wait for The Los Angeles Times to have a vision for the newspaper of the future. As it acquires more and more properties across all of the technological platforms, AOL makes itself very attractive to these advertisers by helping them to become more findable (and shareable) in every nook and cranny of the consumer's appetite for content. It's no longer about sending people to your website. It's about being at the center of where your consumer is.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

10 Ideas to Keep Your Social Team Motivated (The Future Buzz): I love this post by Adam Singer. How to Improve Your LinkedIn ROI by Tweaking Your Profile (Sharisax): Make yourself findable by optimizing your profile.

Social Bookmarking For Enterprise Knowledge Management | Intelligent Agent

Buzz Marketing for Technology

such as a workforce team, department, project team, or any other defined group. so you can form your own team or workgroup. Ambient Findability : What We Find Changes Who We Become. Books. Periodicals. Conferences. Blogs. Buyers Guides. E-Newsletters. News/Events. Info Services. Advertising. March 15, 2007. Social Bookmarking For Enterprise Knowledge Management.