Sharing Is Caring (And Selling)
APRIL 17, 2012
What makes media a social media? If you ask someone what social media is, they will inevitably say that it's all about the conversation. I'm no longer bullish on this notion of conversation within social media. On March 30th, 2012, Marketing Charts published a news item titled, Social Shares Drive 1 in 4 Online Shoppers to Purchase. Scaling your social media efforts back is the best way to scale them for true growth.