A New Way to Calculate What Facebook is Worth to Your Business
Convince & Convert
MAY 23, 2011
Facebook for business is email newsletters 2.0. The number of impressions your Facebook musings receive (findable in your Facebook Insights report) is akin to your email open rate. You’re trying to accomplish the same things on Facebook that you are in email, aren’t you? Valuing Facebook Through an Email Prism.
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