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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets.

Content 124
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The Social CEO (or Lack of)

Ignite Social Media

As stats like this pick up steam, the question that’s been bubbling up for many brand marketers is: should our CEO be on social media? Top talent appreciates CEOs that demonstrate the company’s core values, and they often expect the company’s top leaders to be findable online. Great job, Team! pic.twitter.com/lB66EE99gj.

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Slimy Sales And Marketing Tactics

Twist Image

People don't hate being marketed to. People hate marketers who lie about the benefits and value. It sounds simple enough, but it's so rarely practiced that we wind up giving sales, marketing and advertising a bad rap. My main job at Twist Image is to get people to buy our marketing services. inbound marketing.

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The Art Of Marketing

Twist Image

What an amazing day we had at The Art of Marketing in Toronto today. Prior to our conversation, I sat down with my good friend, Ron Tite (CEO of content marketing agency, The Tite Group and an awesome speaker) who interviewed me about the current state of marketing, branding and communications. . Her name was Bethany Mota.

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6 Innovative Digital Marketing Tools for 2024

Convince & Convert

2023 was by far the most turbulent year for digital marketing, with generative AI having us all questioning the future of online findability and what we need to do to adapt. Generative AI will make buying journeys even more unpredictable but it also provides marketing opportunities we have never seen before. Perplexity.AI

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Why Email Needs A Facelift

Twist Image

Other Zappos team members will show up at your desk with a dunce cap for you. On November 5th, 2012, Marketing Charts ran a news item titled, Clutter: 4 in 10 Say More Than Half Of Their New Emails Are From Marketers. In fact, 8 in 10 respondents said that more than 20% of their new emails came from marketers."

Wikipedia 101
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At it's ? Social Media Is Our Teacher.

Diva Marketing Blog

Your presence, especially on open social networks e.g. LinkedIn, Twitter, Google+ and let's add blogs and blog comments, is so easily findable. Clara Nelson, one of the awesome project managers at the American Marketing Association, understood the concept. You have, by default, let loose into the world. your personal brand.