Pam Moore

JUNE 21, 2019

Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Findable – If your target audience can't find it, it's all for nothin'! Brand loyalty – Content should help drive brand loyalty with reader. Source: Wikipedia. Know your audience.

Content 113

Content Marketing Loyalty Findability 113

Keyhole.co

JANUARY 26, 2024

Using hashtags and promoting the buzz Skims’ social media strategy is adept at creating and promoting the buzz around products. The brand can achieve this due to its smart use of hashtags. User-generated content and partner influencer uploads carry these hashtags. For example, the hashtag #skimshaul has 1.6K

Influencer 59

Influencer Social Media Strategy Marketing 59

Convince & Convert

DECEMBER 15, 2015

Geofeedia research found that 74% of location-tagged posts don’t include a keyword or hashtag. Using location-based social listening, the brand could find that tweet and execute a surprise and delight campaign that would create kinship, loyalty, and possibly some free reach and awareness. With location-based social listening.

Social Media 60

Social Media Findability Software Research 60