1/3 of Moviegoers Purchase Tickets Via Mobile Phone
The Realtime Report
MARCH 6, 2014
Today, mobile plays a huge part in our search to find the right movie and time. The study looked at smartphone use among moviegoers, or respondents who said they would see a film at theaters within the next three months (this equals about 50% of adults). Here are some of the highlights: 1/3 of moviegoers buy tickets on mobile phones.
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