Identifying, Understanding and Influencing Social Media Users [Infographic]


Overall, the report talks about how important it is to reach fans with relevant and engaging content in their News Feed, since their interaction with the content makes your message spread to their friends. Similar Posts: Global Social Media Adoption In 2011 [White Paper].

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

Lessons learned and intelligence gleaned from these metrics feed back into the execution phase, driving and refining additional projects.

Trending Sources

The Association Role in the New Education Paradigm


No Feeds Found. Guest post from Shelly Alcorn, Principal, Alcorn Associates – Download her excellent paper with Elizabeth Engel here. This paper was a labor of love and has been a number of years in the making. White Paper

How to Improve Your News Feed Ranking on Facebook


According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. Tweet.

Feed 20

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

Feeding The Content Marketing Beast – 7 Places to Find Cheap Content by Heidi Cohen. Parker Roger Dooley Shelley Pringle Sherri Liebo Slavik Volinsky Steam Feed Steven Van Belleghem

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Boring white papers and boastful case studies are common pitfalls. Tradeshow organizers can use a widget to help promote attendance at an upcoming conference with a countdown timer to the date and include an RSS feed with event updates, sponsors, ticket sales, etc.

B2B 59

Is Social CRM the key to growing membership?


We’ve also written a white paper on Social CRM for Associations, which is out very soon. Sign up here to be notified when the white paper is available ! How might social channels feed back into your member lifecycle?

20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. This is a guest post by Brad Shorr. Many businesses use social media to promote brand awareness, and it can be quite effective.

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Three ways to stretch your marketing budget


For example, perhaps you can reuse specific points in an especially popular white paper to create a new email campaign that links back to the paper. This is a guest post by Liz Scherer. Hire her for your content marketing! ———-.

Your Content Isn’t as Influential as You Think It Is

Convince & Convert

According to the survey, 29% of marketing technology buyers say that all vendor content (including the website, blog, reports, and white papers) are very influential in their research. Content marketers like to think we are important.

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Optimize White Papers – Document sharing is a great way to increase awareness of your company’s products and services, build inbound links to help boost SEO, and drive traffic to your website. Plus, if the White House can use Slideshare, you can, too.

B2B 55

Facing Information Overload? Cronycle Can Help You Filter Through the Web’s Flood of Content

We get our information from different news outlets, publications, live coverage and events happening on Twitter, Facebook feeds, and countless other sources. This is where tools like aggregators such as Feedly or Flipboard come in. Image courtesy: CC BY-SA 2.0, Flickr, 25031050@N06.

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Marketers should set up editorial calendars for social sharing just as for blogging, but these shouldn’t be so constraining as to inhibit spur-of-the-moment commenting or sharing based on brand interactions, world or industry events, or interesting content that pops up in monitored feeds.

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20 Expert LinkedIn Guides

Webbiquity SMM

use the maximum number of characters allowed; include plenty of white space and bullets; and “Sprinkle keywords throughout your description and write it for the user and what’s in it for them”).

Nielsen Report: Blogs Still on the Rise | ClickZ

Home Topics Stats & Tools Training & Education Jobs White Papers Subscribe. RSS Feeds. ); //. ); //. WHITE PAPERS. ); //. ); //. ); //. ); //. Marketing News & Expert Advice. ClickZ Academy. Search Engine Watch. SES Events. Newsletters. Mobile. iPhone. Whats Hot: SXSW. American Express. Nielsen. Twitter. Foursquare. Latest Facebook Cannes Sports Politics & Advocacy UK & Europe. Email.

The New Digital Minimalism

Twist Image

There were no testimonials, white papers, long-winded corporate drivel, jargon-filled product description and more. Instead of stacking the homepage with the corporate stock price, news feed, product updates and more, the attitude needs to be adjusted. How much of what are you putting online? I was interested in a mobile app. I went to their website. There was not a lot of information. It featured two actions: Download the app. Watch a short video demo. Nothing more.

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Create a World-Class Online Community for Your Business

Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. You can read the full white paper on Telligent’s website. You can also download the white paper [.]

Class 49

Power of Trust and Intention in Earning Attention of Your Ideal Customer and Audience

Pam Moore

Every where we turn, every device we turn on, every social network feed we scroll, there is noise. Digital Body Language: 105 Factors Impacting Your Personal Brand (white paper). 15 Tips to Zoom Your Online Brand (white paper).

This Week in Social Media – 8/7/2013

Social Media Marketing

Facebook announced that it in response to user feedback, it is changing how its News Feed works. One change is that "story bumping" will bring stories you haven''t seen to the top of your feed.

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

You can even move the content around in the feed of suggestions if you want a specific post to gain more exposure. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well. Post by Adi Englander.

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

For instance, track white paper downloads, completed “Contact Us” submissions, or e-newsletter sign-ups. Use a Facebook widget to embed a live feed from your Wall or include Twitter handles next to each employee’s biography on your “Contact Us” page.

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Best Practices for Association Microsites


Download the paper here. Associations 2012: Benchmarks and Best Practices ,” white paper, we found that nearly one-half of U.S. While a micro site is a good solution to supporting a sub brand, the launch, care and feeding (content) of the micro site comes down to pure economics.

Sites 31

Interview with Social Media Influencer: Tamara Littleton

Social Media Citizens

She regularly speaks at conferences and contributes white papers to aid learning and development within the social media industry. I’m a real Twitter addict and tend to use it as my human RSS feed (plus the all-important engagement and reality TV commentary!).

How to Integrate Inbound Marketing Tactics Into Your PR Strategy

Convince & Convert

Create newsworthy press releases and distribute them to appropriate media & news feeds. Don’t stop at press releases and bylines – use them to create infographics, eBooks, podcasts, white papers and other pieces of content. Image via

Websites and Search Engines are Far from Dead

Webbiquity SMM

John argues that rather than visiting websites, people will increasing turn to their “favorite feed app on the iPad and start flipping through that inexhaustible river of fresh content that keeps coming at you every day, 24/7. Websites are dead. Search engines are going away.

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

Facebook: News Feed Visibility Changes and RIP EdgeRank via V3 Integrated Marketing. Many (most?) marketers have a love-hate relationship with Facebook.

The Pressures of Content Creation

Social Media Marketing

Change your feed settings from Top Stories to Most Recent. You can also create Interest Lists and visit these customized feeds with a specific purpose in mind. It could be your corporate website, a Facebook page, recipients of a white paper or email, viewers of a video, etc.

Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape.

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. Well-written white papers can also serve as effective long-term lead-generation assets.

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15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

Make sure to check your game feeds and notifications privacy settings. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). It’s no surprise that Facebook is still one of the hottest social networks around.

How Does Digital Marketing Differ From B2B to B2C?

agora pulse

Hill once said, “Unless you know your game’s feeding, sleeping and daily habits, unless you plan your hunt in great detail and follow your plan with great precision, you are not hunting at all… you’re just walking in the woods.”. The following is a guest post by Eleonora Israele.

How to Build the Ultimate Online Newsroom

Webbiquity SMM

Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets. RSS feeds for press releases and blog posts. by TomPick and guest blogger Maria Verven.

Justifying the Time You Spend on Social Media

Social Media Strategery

This was after I told my wife that I couldn’t make dinner yet because I had to finish up some work, only to have her chastise me for responding to some messages that I received on our company’s Yammer feed.

The New Resume

Twist Image

What are you able to disclose on an eight-and-a-half sheet of white paper? Take a step back and review this blog, my podcast, the books that I have written ( Six Pixels of Separation and CTRL ALT Delete ), the Twist Image website, my LinkedIn profile, my Twitter feed, my Facebook page and more. I can''t imagine what it is like to apply for a job. I''ve chosen a very different professional life for myself.

Content aggregation solutions move beyond the RSS feed

While aggregating third-party information has helped fill the content coffers, many publishers are looking to move beyond simple RSS feeds, which deliver headlines but little else in terms of the quality and relevance of the information being served. ” Mblast is one of a handful of service providers offering content aggregation solutions that extend the concept of basic news feeds and focus on quality over quantity. articles, white papers, press releases, rich media)?

How to Take Charge of Your Personal Brand

Convince & Convert

This week: From ExactTarget , a free white paper called “ Designing for the Mobile Inbox “ From Expion , a free demo of their centralized platform. The RSS feed is: [link]. Dorie Clark, Reinventing You @dorieclark.

Bill Hartzer: Weekly Update for October 13, 2014

Bill Hartzer

SocialCentiv is some new Twitter marketing software (it’s really a dashboard) that feeds you Tweets by people. It’s been literally months that I’ve been working on this test, and the resulting 27 page white paper.

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. Well-written white papers can also serve as effective long-term lead-generation assets.

Vimeo 25

37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time! White hat vs. black hat SEO.

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Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Zones White Papers Editorial Calendar. White Papers. RSS Feeds. A paper on Aspergers from Yale Universitys Developmental Disabilities Clinic continues down the same path: "Idiosyncratic interests are common and may take the form of an unusual and/or highly circumscribed interest (e.g., White Papers Read up on the latest ideas and technologies from companies that sell hardware, software and services.