Trending Sources

Identifying, Understanding and Influencing Social Media Users [Infographic]


Overall, the report talks about how important it is to reach fans with relevant and engaging content in their News Feed, since their interaction with the content makes your message spread to their friends. Similar Posts: Global Social Media Adoption In 2011 [White Paper]. But who is this social customer? Social media personas. Which type of social media persona are you?

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

Lessons learned and intelligence gleaned from these metrics feed back into the execution phase, driving and refining additional projects. Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. are they more likely to use Facebook or a specialized discussion forum?

The Association Role in the New Education Paradigm


No Feeds Found. Guest post from Shelly Alcorn, Principal, Alcorn Associates – Download her excellent paper with Elizabeth Engel here. ————– I am very pleased to announce the publication of the white paper I co-authored with Elizabeth Weaver Engel, MA, CAE, “ The Association Role in the New Education Paradigm.” White Paper

How to Improve Your News Feed Ranking on Facebook


According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. The engagement with branded content mostly happens through the news feed and not on pages. Tweet.

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33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

Feeding The Content Marketing Beast – 7 Places to Find Cheap Content by Heidi Cohen. This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report. What types of content are most valuable to my sales prospects?

When content calendars are not the answer

Janet Fouts

The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. or Feedly , and keyword alerts with apps like Mention and Buzzsumo. Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time. All good right? Yes and no. Awesome. Bottom line?

Is Social CRM the key to growing membership?


We’ve also written a white paper on Social CRM for Associations, which is out very soon. Sign up here to be notified when the white paper is available ! How might social channels feed back into your member lifecycle? This is the first of a series of blog posts we’re writing for the Avectra blog , to be reposted here for you. Translation, please.

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Boring white papers and boastful case studies are common pitfalls. Tradeshow organizers can use a widget to help promote attendance at an upcoming conference with a countdown timer to the date and include an RSS feed with event updates, sponsors, ticket sales, etc. A white paper can become a series of blog posts. Do not pitch your products.

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20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post by Brad Shorr. Alert: This list is not exhaustive. Overfeeding.

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Facing Information Overload? Cronycle Can Help You Filter Through the Web’s Flood of Content

We get our information from different news outlets, publications, live coverage and events happening on Twitter, Facebook feeds, and countless other sources. On the other hand, on platforms like Facebook or Twitter, similar content keeps popping up and reoccuring in feeds because of bias in hyper social circles and the ecochamber of complex algorithms. Image courtesy: CC BY-SA 2.0,

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Marketers should set up editorial calendars for social sharing just as for blogging, but these shouldn’t be so constraining as to inhibit spur-of-the-moment commenting or sharing based on brand interactions, world or industry events, or interesting content that pops up in monitored feeds. Image credit: BundlePost. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.

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20 Expert LinkedIn Guides

Webbiquity SMM

use the maximum number of characters allowed; include plenty of white space and bullets; and “Sprinkle keywords throughout your description and write it for the user and what’s in it for them”). Facebook may be fighting back , but time will tell regarding its true intentions and objectives on that front. 7 Guides to Using LinkedIn for Career or Networking. Want a Job? links.”

Your Content Isn’t as Influential as You Think It Is

Convince & Convert

According to the survey, 29% of marketing technology buyers say that all vendor content (including the website, blog, reports, and white papers) are very influential in their research. The products details—what are often called feeds and speeds—are still important as buyers look to understand what your are offering. Content marketers like to think we are important. Time to Buy.

10 Things to Consider As You Move to Google+

Spin Sucks

If that means you only publish a blog once a week or a white paper once a quarter, so be it. Things such as an Instagram feed of photos from work, a Tumblr blog of those photos, a podcast series of two minute segments that help your audiences, or videos that show how your product works in the real world. Something interesting is happening with Google+. In this case: A database.

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22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Optimize White Papers – Document sharing is a great way to increase awareness of your company’s products and services, build inbound links to help boost SEO, and drive traffic to your website. If your company isn’t posting your B2B white papers on Scribd , you need to start doing it now. Plus, if the White House can use Slideshare, you can, too. It’s true.

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21 Fantastic Facebook Marketing Guides

Webbiquity SMM

Writing that she’s “heard that it’s easier to get into Harvard than into someone’s Facebook news feed,” Stefanie Grieser shares a handful of tips to help get your content noticed by fans, such as creating a photo collage instead of just posting a single image, and asking questions only at the end of posts. Many (most?) marketers have a love-hate relationship with Facebook.

Websites and Search Engines are Far from Dead

Webbiquity SMM

John argues that rather than visiting websites, people will increasing turn to their “favorite feed app on the iPad and start flipping through that inexhaustible river of fresh content that keeps coming at you every day, 24/7. It requires producing content in various formats (video, blog posts, white papers, presentations, infographics, etc.); Websites are dead. Hogwash.

Nielsen Report: Blogs Still on the Rise | ClickZ

Home Topics Stats & Tools Training & Education Jobs White Papers Subscribe. RSS Feeds. ); //. ); //. WHITE PAPERS. ); //. ); //. ); //. ); //. Marketing News & Expert Advice. ClickZ Academy. Search Engine Watch. SES Events. Newsletters. Mobile. iPhone. Whats Hot: SXSW. American Express. Nielsen. Twitter. Foursquare. Latest Facebook Cannes Sports Politics & Advocacy UK & Europe. Email. Email Marketing Best Practices Email Marketing B2B Email Marketing Email Delivery Email Marketing Optimization Advanced Email Marketing. Media.

Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. a white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed. Reach out. Interact.

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. Well-written white papers can also serve as effective long-term lead-generation assets. online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Photo credit: DIY Marketers.

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The New Digital Minimalism

Twist Image

There were no testimonials, white papers, long-winded corporate drivel, jargon-filled product description and more. Instead of stacking the homepage with the corporate stock price, news feed, product updates and more, the attitude needs to be adjusted. How much of what are you putting online? I was interested in a mobile app. I went to their website. There was not a lot of information. It featured two actions: Download the app. Watch a short video demo. Nothing more. Nothing less. There were no other tabs on the website. The app is self-explanatory. And, it does it well.

Create a World-Class Online Community for Your Business

Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. You can read the full white paper on Telligent’s website. You can also download the white paper [.] You can also download the white paper [.] Have an account? Me neither. Mobile 2.0

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This Week in Social Media – 8/7/2013

Social Media Marketing

Facebook announced that it in response to user feedback, it is changing how its News Feed works. One change is that "story bumping" will bring stories you haven''t seen to the top of your feed. Another, called " last actor ," will take the previous 50 actions you''ve taken and uses those to rank your feed. A roundup of relevant links affecting our industry. million a day.

Best Practices for Association Microsites


Download the paper here. Associations 2012: Benchmarks and Best Practices ,” white paper, we found that nearly one-half of U.S. While a micro site is a good solution to supporting a sub brand, the launch, care and feeding (content) of the micro site comes down to pure economics. It’s awesome. In our research for the “ Sub-Brands and Micro Web Site Use by U.S.

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How to Build the Ultimate Online Newsroom

Webbiquity SMM

Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets. RSS feeds for press releases and blog posts. It almost goes without saying, but important news should be shared via the company’s Twitter feed, Facebook page and other important social media outlets. if absolutely necessary.

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

For instance, track white paper downloads, completed “Contact Us” submissions, or e-newsletter sign-ups. Use a Facebook widget to embed a live feed from your Wall or include Twitter handles next to each employee’s biography on your “Contact Us” page. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it.

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How Does Digital Marketing Differ From B2B to B2C?

agora pulse

Hill once said, “Unless you know your game’s feeding, sleeping and daily habits, unless you plan your hunt in great detail and follow your plan with great precision, you are not hunting at all… you’re just walking in the woods.”. The following is a guest post by Eleonora Israele. Howard Hill gained notoriety for winning all of the 267 archery contests he entered. Image Source. people.

How to Integrate Inbound Marketing Tactics Into Your PR Strategy

Convince & Convert

Create newsworthy press releases and distribute them to appropriate media & news feeds. Don’t stop at press releases and bylines – use them to create infographics, eBooks, podcasts, white papers and other pieces of content. Image via The ability to integrate inbound marketing tactics into the public relations mix has never been more important.

The Pressures of Content Creation

Social Media Marketing

Change your feed settings from Top Stories to Most Recent. You can also create Interest Lists and visit these customized feeds with a specific purpose in mind. It could be your corporate website, a Facebook page, recipients of a white paper or email, viewers of a video, etc. The marketing world seems ablaze with so-called "content marketing" ideas lately. Not so fast.

15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

Make sure to check your game feeds and notifications privacy settings. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. Approximately 84.2% Post spam.

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. Well-written white papers can also serve as effective long-term lead-generation assets. online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Photo credit: DIY Marketers.

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Justifying the Time You Spend on Social Media

Social Media Strategery

This was after I told my wife that I couldn’t make dinner yet because I had to finish up some work, only to have her chastise me for responding to some messages that I received on our company’s Yammer feed. Why is writing a white paper looked at as real work but a blog post isn’t? But why should it be any different? The same is true in social media.

The New Resume

Twist Image

What are you able to disclose on an eight-and-a-half sheet of white paper? Take a step back and review this blog, my podcast, the books that I have written ( Six Pixels of Separation and CTRL ALT Delete ), the Twist Image website, my LinkedIn profile, my Twitter feed, my Facebook page and more. Resumes have transformed from these static white pages (that, as my dear friend, Jeffrey Gitomer , likes to say fit perfectly into a paper shredder) into three dimensional, real-time personas that live, breathe, share and connect. Making the case for social media.

37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time! White hat vs. black hat SEO. This “High-Impact Business Writing” course is aimed at helping you get your thoughts on paper in a clear and concise manner.

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Content aggregation solutions move beyond the RSS feed

™ Login Register Advertise with Us Browse by Topic In Focus iPad Smartphones Social Media SEO / SEM Paid Content Content Aggregation / Curation Hyperlocal Tags Advertising Audience Development Design Editorial Technology Products & Resources Publisher's Playbooks Industry events Site index Content aggregation solutions move beyond the RSS feed Comments 0 Advertisement As content demands increase while editorial staffs shrink, digital media companies are continually on the lookout for new sources of content. articles, white papers, press releases, rich media)?

Interview with Social Media Influencer: Tamara Littleton

Social Media Citizens

She regularly speaks at conferences and contributes white papers to aid learning and development within the social media industry. I’m a real Twitter addict and tend to use it as my human RSS feed (plus the all-important engagement and reality TV commentary!). You can follow Tamara on Twitter , Linkedin or Facebook. G: How would you define a social media “influencer”?

Why I Steal Content (And Why You Should, Too)


Why not drip feed content through Twitter ? white papers. research reports (white papers). This guest post is by Adam Costa of I have a confession to make: for the past few years I’ve stolen content. Lots of it. It’s not something I’m proud of. Hell, I’ve never admitted it to anyone besides my wife (and she’s an even bigger thief than me). But this painful truth must come out, and—rather than see my dirty laundry exposed by someone else—I’d like to be the one to declare it publicly. I am a thief. “Passion?”

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Bill Hartzer: Weekly Update for October 13, 2014

Bill Hartzer

SocialCentiv is some new Twitter marketing software (it’s really a dashboard) that feeds you Tweets by people. It’s been literally months that I’ve been working on this test, and the resulting 27 page white paper. This past week, I’ve been busy speaking at the PubCon conference in Las Vegas, so there weren’t a lot of posts and updates this week.

How to Take Charge of Your Personal Brand

Convince & Convert

This week: From ExactTarget , a free white paper called “ Designing for the Mobile Inbox “ From Expion , a free demo of their centralized platform. The RSS feed is: [link]. Dorie Clark, Reinventing You @dorieclark. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Listen Now . Tweetable Moments.

9 Elements of the Perfect Post


Think of your headline as a tweet—would you click through to the link if it showed up on your feed? Use this area to show off links to your social networks, subscriptions to your RSS feed and email list, and free downloads of white papers, infographics or badges. This guest post is by Ginny Soskey of Shareaholic. A perfect blog post is hard to come by. Headline. Sidebar.