Are You Getting Bad Real Estate SEO Advice?
Small Business Mavericks
MARCH 20, 2011
» Are You Getting Bad Real Estate SEO Advice? Hat tip to Matt McGee for bringing this to my attention, but I have long thought that real estate agents and brokers were getting bad SEO advice. Specifically, an article on the National Association of Realtors’ website tells real estate agents what to do, but I wouldn’t trust it completely.
7 Tips to Rock Your Social Media Strategy in 2017
DECEMBER 28, 2016
For example, if you are in real estate, a big “bucket of content” may be “Local Real Estate News.” Instagram: Go through your Instagram feed and find 5 photos that really speak to you. Blog 2017 social media facebook instagram linkedin pinterest real estate snapchat social media plan social media strategy social media training twitter
Facebook Uses Space Atop News Feed to Prompt Users to Discuss Events, Moments; Share Holiday Cards
DECEMBER 20, 2016
Facebook is using the real estate atop its News Feed to encourage users to discuss events and moments, as well as to share holiday cards. He wrote: Messages from Facebook will appear at the top of News Feed about a specific event or moment. Starting today, people will see a message from Facebook in their News Feed wishing them Happy Holidays.
Feature Friday: How iGoogle is My RSS Feed HQ
MARCH 10, 2011
I don’t know about you, but as a real estate blogger, I tend to read a lot of blogs during my workday. Some of the blogs I read on any given day range in topics from SEO blogs , real estate blogs , social media blogs , and blogs about blogging. As you can see, I use iGoogle for all of my RSS feeds. How to add RSS feeds to iGoogle. Say that three times fast!
Social Media in the Industry: Customization is the Key to Success
Techipedia: Tamar Weinberg
NOVEMBER 11, 2010
Real Estate. There are a few other options for real estate networking including: activerain.com, wannanetwork.com, realtown.com, realestateforum.com and others. Buy my book, The New Community Rules: Marketing on the Social Web , a primer to social media marketing, and subscribe to the Techipedia RSS feed. This is a guest post by Angela Denby. What’s your goal?
7 Facebook Marketing Case Studies
MAY 19, 2013
Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Corcoran Group Real Estate. Connect with a larger pool of people interested in buying homes before they decide to reach out to a real estate agent. HubSpot. Drive customer engagement and generate more leads. Canvas People.
3 Ways Brands Can Prepare For Facebook Timeline
FEBRUARY 22, 2012
Cover photo dimensions are 850 x 315 pixels – major real estate you don’t want to waste. Like now, a majority of the interactions with your brand on Facebook will take place in the News Feed – not on your Page (or Timeline). Rumor has it Facebook will be rolling out Timeline for brand pages any day now. The most frequently given date is February 29. Until Facebook makes their official announcement, however, we don’t exactly know how Timeline will work for brand pages. Prepare your cover photo. Establish your timeline of events.
Linkedin Update: Linkedin Products & Services Page To Be Removed
MARCH 30, 2014
Key features of a Showcase Page: Cover photo or top image banner is larger than the Home Page image (fabulous real estate!). The two-column feed design highlights the most relevant content. Yes, that’s right. On April 14 Linkedin Products & Services Tab will be removed from LinkedIn Company Pages! Deep links (URLs that lead directly to those pages) will no longer function.
How to Build the Perfect Facebook Fan Page, 2011 Edition
Techipedia: Tamar Weinberg
APRIL 12, 2011
Much More Screen Real Estate! The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner: The Perfect Fan Page Leverages ALL the Available Opportunities. With the new layout providing so much screen real estate for visual branding, it has raised the bar for a Page’s visual branding on Facebook.
The Reality of 'Careful What You Wish For'
AUGUST 10, 2010
I now run the association’s Facebook fan page, Twitter feed, YouTube channel, and LinkedIn group, and I have learned the reality of the adage “be careful what you wish for.” The biggest is that your “real” job doesn’t go away. Karen Altes is manager of outreach programs for the Institute of Real Estate Management. RSS feed for comments on this post. Thanks!
Facebook Followers: Profiles vs Pages
FEBRUARY 18, 2014
Facebook explains following : “When you follow someone, you see their posts in your news feed. “Let’s face it, Facebook is becoming more and more of a waste of time for businesses that aren’t advertising because fewer people are seeing organic posts in their feed. Organic posts are competing against advertised posts in the newsfeed real estate and paid posts win.”
The Top 100 Blogs to Curate for Social Media Power Users
MAY 11, 2016
In the Buffer product, you can connect RSS feeds to your profile so that all the latest posts from your favorite blogs are pulled directly into your dashboard where you can pick and choose which to add to your queue. Here’s the complete list of the top 100 RSS feeds that have been connected in Buffer. Here’s the list of the top 100 feeds used by Buffer customers.
StumbleUpon Channels: Which Media Brands Are Doing Well?
FEBRUARY 14, 2012
Some more observations: The ability to connect RSS, Twitter and Facebook feeds makes it easy to maintain a Channel without committing significant time or resources. Consider creating a dedicated feed for content that makes the most sense for StumbleUpon. For this reason the Recommended Channels page is also prime real estate. Breaking News. Lifestyle Content. Others.
Facebook For Business Tip #6: Profile Image “Billboards”
MARCH 2, 2011
The profile image on your brand’s Facebook Page is valuable real estate. We’ve also seen increased Page traffic after building a billboard – most likely because people notice a new image in the News Feed and visit the page to see the change. Take advantage of that. Keep in mind that only your non-fans will land on that when first visiting your Page.
Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram
OCTOBER 4, 2016
This is super valuable real estate. Content shared to stories also won’t appear on your profile grid or in the main Instagram feed. Whereas you may only post one or two images or videos to your Instagram feed per day, stories enable us to go behind the scenes and share more real-time, less-polished content. Show real world use cases. Let’s jump in.
When to Thank Your Social Media Fans
Techipedia: Tamar Weinberg
MARCH 27, 2012
Take photos of folks you meet during the show and post them to Facebook – the new timeline now gives you lots of nice real estate for images. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post by Lisa Kalner Williams. Why is that? Give Props for Giving Props.
Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare
MARCH 22, 2017
But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). This whole project with Animoto started with one eye-opening stat: square video takes up 78% more real estate in a person’s mobile newsfeed than does landscape video. In what format does video perform best? What’s Next?
Instagram Launches Instagram Stories: What They Are, How They Work and How Brands Can Use Them
AUGUST 2, 2016
Content shared to stories also won’t appear on your profile grid or in the main Instagram feed. Instagram Stories appear in a bar at the top of your feed — and all Instagram accounts will be able to share stories, from your best friends to your favorite popular accounts. Instagram Stories provide a way for brands and individuals to post more without overwhelming people’s feeds.
5 Proven Tactics To Get More Views on YouTube
JUNE 7, 2011
This will make Google and YouTube happy as you’ll be feeding them lots of different keywords to prove that your video brings real value to people. If you need the services of a virtual assistant for real estate , you know where to look for. So, you’ve uploaded videos to your YouTube account but it has literally no views! Or at least not the numbers you’d expect.
Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content
MAY 4, 2016
I like to post and schedule timely articles on social media, digital marketing, tech, mobile, marketing, real estate and branding. For example, I have a social media list, a real estate news list, a client list, and many more. I scan my Instagram feed every morning and like and/or comment on many posts – typically 5-10 or so. Systems are key. Create content.
Social Media Updates: March
APRIL 7, 2016
Instagram Introduces Feed Algorithm to Show Best Posts First : The inevitable has happened. Instagram announced that image feeds will be sorted to bring the most interesting or relevant posts first. Facebook has long had a News Feed algorithm , one that has drawn the ire of users and marketers alike. How do you feel about a potential Instagram feed algorithm?
The Complete Guide to Facebook Marketing
JANUARY 16, 2017
When you land on a company’s Facebook Page, the biggest digital real estate is the cover photo. Pro tip : If you see an ad you like in your feed, you can use the dropdown to create a similar ad. With 1.79 billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. Analyze your digital strategy.
Three Ways to Get the Most From Your Brand’s Blog
MAY 15, 2014
Whether you’re new to the blogging game or you’re simply wondering how to squeeze your blog for whatever value it can bring your organization, it’s no secret that there are about a million dos and don’ts when it comes to effectively harnessing your own little patch of online real estate. However, some methods are going to get you more bang for your buck than others. Implementation
10 Recent Changes Impacting Facebook Advertisers
AUGUST 12, 2016
News Feed Updates. If you aren’t aware, software like Adblock Plus has been created for users who hate Facebook ads so much that they add a plugin to hide ads from their news feed experience. News Feed Updates. If you chase the Facebook news feed algorithm — you shouldn’t — you’re having a busy week. Control the Ads You See. Surveying.
QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally
Techipedia: Tamar Weinberg
OCTOBER 18, 2011
This simple tool allows them to deliver content to their consumers in real time, wherever they are. While brick and mortar businesses, like restaurants, face challenges similar to CPGs when it comes to engaging customers in real time, getting someone to try a $3 bag of chips in store is one thing. This is a guest post by Julian Rockwoord, a product manager at Signal. Like this post?
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Other applications are available for specific industries, including Legal Updates, Real Estate Pro and Lawyer Ratings.” Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can companies best use LinkedIn as a marketing platform? ” Looking for a new job?
How to Make Your Pinterest Pins Look Like a Million Bucks
JANUARY 4, 2017
On Pinterest , long, tall images command the show taking up the most visual real estate in the Pinterest feed. Designing great Pinterest pins has never been more important for bloggers! Social media algorithms and content glut are slowing traffic to websites. “ Pinterest is a visual bookmarking tool that helps you discover and save creative ideas. Wow, right? Wow, right?
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
DECEMBER 27, 2011
Bryan Person shares highlights of a presentation from Ekaterina Walter on five best practices for Facebook marketing, including optimizing wall posts for the News Feed and using Facebook Insights data to better understand your fan base. Your opportunity lies in engaging with fans through their News Feed. It’s approaching one billion users worldwide. ” Ouch. Mark R. Really?”
Are LinkedIn Groups Are Out Of Control?
JANUARY 23, 2014
If it was, then inappropriate promotional material would end up in a promotions tab (or banned if they are way out of line), leaving the main feed for discussions and content-sharing. Cowboy photo is used under a Creative Commons license from Rare Jackson Hole Real Estate ]. THE WILD, WILD WEST OF LINKEDIN. Many LinkedIn groups are out of control. WHY DOES THIS MATTER?
Are You Missing out on These Facebook Business Page Tips?
JULY 7, 2016
The “About” tab on your Facebook for Business page is prime real estate and an opportunity for you to show off your business. You can then share your link and description in the content area, but your post will look better in the feed. Recording videos is a great way to allow your audience to see the real people behind the business. With 1.09 Define Your Facebook Goals.
21 Fantastic Facebook Marketing Guides
APRIL 8, 2014
Writing that she’s “heard that it’s easier to get into Harvard than into someone’s Facebook news feed,” Stefanie Grieser shares a handful of tips to help get your content noticed by fans, such as creating a photo collage instead of just posting a single image, and asking questions only at the end of posts. Many (most?) marketers have a love-hate relationship with Facebook.
10 Facebook Hacks to Make Your Small Business Look Colossal
JUNE 23, 2015
Don’t leave this huge estate in vain. Colossal pages like Mari Smith’ s and John Haydon ’s use there cover image real estate to promote their upcoming events and courses respectively. For starters, you could create a list of blogs to follow on feedly and track their latest blog posts. Facebook organic targeting lets you control who sees your posts on their news feed.
7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now
JULY 21, 2016
Along with driving massive engagement , GIFs help you explain difficult ideas, add some visual variety to your feed, and have some fun with your audience. Real estate app Movoto , for example, created this infographic pairing famous cities with their font personalities. It’s humorous and unexpected, which shows you Movoto isn’t your typical real estate company.
Tumblr Now Has Live Video: Why and What Your Brand Can Do About It
JUNE 21, 2016
This feeds in well to today’s on-demand consumption model — especially among the young people who flock to Tumblr. Because Tumblr uses the blog format, it could be making a play to become the hub for live video which feed in from various sources. But this is especially relevant now, since only live videos posted by brands which Tumblr users follow will be pinned to that prime real estate on the top of the dashboard. Tumblr just announced that it has live video with the sardonic, very Tumblr subheading, “This should be interesting.” link].
Writing Around the Web – Keyword Research, Google+, and Google Analytics
DECEMBER 6, 2011
Optimizing Your ActiveRain Profile – ActiveRain is one of the top social networks devoted to Real Estate professionals. What Do Successful Real Estate Agents Have in Common – Interesting insight into the usage of technology, social media, and marketing & advertising strategies between the highest and lowest earning real estate professionals. 10 Great Google+ Pages for Real Estate Professionals – 10 Google+ pages in the real estate industry to check out to see how you can get more out of Google+.
Apps Are Media
NOVEMBER 28, 2015
The early days (and success) of Facebook - as it broke free from the college crowd - was a massive indicator of what was to come for brands, building direct relationships with consumers, and the power of creating something more than a call-to-action in a space where real people were building real connections. Brands may spend more time thinking about what they're creating, instead of flooding the feeds with nonsense that might turn of people from the platform (good for users). . So, where is the real estate now? Content is media." Now, this is commonplace.
6 Things Everyone Needs to Know About Google+
MARCH 10, 2014
So every time that +1 Button is clicked, it feeds Google’s advertising engine, allowing them to match more targeted ads to you and everyone connected with you through your Google account. Acquisition of Online Real Estate on Google+. ” Then I slowly shake my head, take a deep breath, and reveal what Google isn’t telling you about the significance of their social push.
Seven Simple – Yet Powerful – Tips to Grow Facebook Engagement
JANUARY 19, 2015
The vast majority of Facebook users first see an action while scrolling through their News Feeds on mobile devices. Use that extra real estate to your advantage! And here’s the bonus… every comment also shows up on their friends’ News Feeds. Guest post by Drew Bernard, CEO at ActionSprout. ———-. The first Facebook social action they posted inspired….
21 Social Media Marketing Tips You Can’t Live Without
JULY 13, 2016
These tools typically run based on keywords and data feeds. Add them to an RSS reader like Feedly. You can even integrate Feedly within the Sprout Social dashboard ! See all of your social media feeds from a single dashboard instead of logging into five different sites. For example, real estate agents, mortgage brokers and construction companies. Helpful.
Head to the Farmer’s Market for Great Exposure
OCTOBER 21, 2015
Businesses, however, have to be diligent about how they use the limited real estate and time given while at the market. . But popular markets will limit vendors to their magic number of maximum real estate. However, many forget that the air above market-goers heads is also available real estate. . By Hattie James. Good Old-Fashioned Stumping.