Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. Hiring a Social Media Agency?

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10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Social Media Audience Analysis Worksheet.

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The Facebook News Feed is Changing to Favor Person to Person Engagement

Jon Loomer

Facebook dropped a potential bombshell of an announcement today — at least on brands and publishers. A major change is being made to the news feed that will favor people and negatively impact the visibility of page content.

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Top five: social networks are cleaning up their acts

Sherrilynne Starkie

Top five: social networks are cleaning up their acts. In this week's top 5 must-know social media news, we see major social networks rolling out initiatives to protect privacy and increase transparency. Social media platforms are trying to clean up their acts.

7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

My friend (and client, but he’s a friend first) Shashi Bellamkonda is, I think, genetically-wired to try and talk about new things – no doubt why he’s Network Solutions’ “social media swami,&# and he mentioned it. when I finally hit PUBLISH.

The Future of Social Networks | Social Media Citizens

Social Media Citizens

Everyone who likes you will listen Social media has started from the idea of opines and transparency. The networking culture is changing The other trend which I’ve noticed in social media environment is growing social media consciousness and changing culture of sharing.

How to Get Your First 1,000 Followers on Every Major Social Network

Buffer Social

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! . So how do new social media accounts do it?

Social Networking Meets Game Consoles

Firebelly

Digitalia | Indianapolis Social Media Marketing « Courtney Love gets sued over tweets | Main | Cyber Monday Is Here! » November 24, 2009 Social Networking Meets Game Consoles There used to be a time where you could play video games for video games and use the computer for computer related things. Social networking… Welcome to the new and highly integrated gaming world.

The Ideal Image Sizes for Your Social Media Posts: Guidelines for All 6 Major Social Networks

Buffer Social

This post was originally published in 2016 and has been updated with the latest ideal image sizes for the various social media platforms, as of August 2017. You’ve got all the great tools to create engaging images for social media. One last thing: How exactly should your image look so it fits in the News Feed, timeline, or stream? We’ve collected all the answers here, along with our favorite two templates to fit any network. .

6 Social Tools to Use Immediately After You Hit “Publish”

SocialFish

published it. All of those fancy auto-post social tools can lull us into a false sense of confidence. In fact, publishing your article is just the first step. Reply to all the comments both on your own blog and around social media sites! Social Media Promotion Tools.

Top social networks: Guide to images for company pages

The Way of the Web

Are you setting up social network profiles for your business? Or maintaining social media which already exists? When designing a Background Image, remember that the navigation menus on a Twitter profile will take up significant space beside the Twitter feed.

12 Social Media Tools for Scheduling and Publishing Updates Compared

Kikolani

In the never ending search for tools to make social media management simpler, I decided to research several tools that help you update multiple social media networks in one place. Social Media Tools Compared. Sprout Social. Social Media Tools Comparison Chart.

The Psychology of Change: How We React When Our Favorite Social Networks Shift

Buffer Social

Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. But why do social networks feel the need to change their core functionality and design? Why social networks need to change.

Traffic Rises 350% Year-Over-Year For Social Publisher BuzzFeed

The Realtime Report

Calling itself “the social news and entertainment company,” BuzzFeed demonstrated last month that whatever the publisher’s formula may be, it’s working. Creating shareable content: different feed options on BuzzFeed’s homepage. A recent shift in Facebook’s algorithm has helped drive traffic to major publishers , and BuzzFeed is seeing some serious benefits from the change.

Creating a Custom RSS Feed for Guest Posts

Kikolani

Figuring out how to do this with particular systems might pose a specific challenge, especially if those networks only allow you to import one RSS feed. Creating a Custom RSS Feed. Ok, not from scratch, but using the base elements from another RSS feed.

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6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

RWW Network. 6 Ways to Filter Your RSS Feeds. RSS is easily one of the best things to happen to web publishing in the past 10 years. Information overload is a real problem for many web users, and one way to cope with it is to filter your RSS feeds so you only see what you want to see. Feed Rinse is a best of class RSS filtering application. Feed Sifter is an almost painfully simple RSS filter that filters in by keyword. Products , RSS & Feed Management.

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Instagram’s New Algorithm – What You Need to Know

Mindjumpers

It begins with co-founders Mike Krieger and Kevin Systrom explaining that “on average, people miss about 70% of the posts in their Instagram feed” , which may be alarming to some. It also coincided with the release of the Apple News app , which has recently opened its doors to all publishers.

Give Your Social Networks The Spring Cleaning They So Desperately Need

The Social Media Hat

Social Media Give Your Social Networks The Spring Cleaning They So Desperately Need. Along the same lines, periodically, it's a good idea to take stock of your social profiles and do a little Spring Cleaning of your own. Certainly, stop sharing them to social channels.

Facebook to Change News Feed to Focus on Friends and Family: Here’s Everything You Need to Know

Buffer Social

The goal of Facebook’s News Feed is to show people the stories that are most relevant to them. Now, Facebook has announced one of their most significant News Feed shuffles. The News Feed learns and adapts over time based on the content you interact with the most, too.

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New Facebook Open Graph tags for writers and publishers

The Way of the Web

You may be familiar with the Author and Publisher tools which Google+ offer to websites, and now Facebook has added some additional tools for publishers, journalists and writers to boost their content on the social network.

How to Use Google+ to Update All Major Social Networks

ProBlogger

We tend to use social networks as channels that feed into each other, with certain channels for posting content and others for re-publishing it. Widgets and apps can help pull a Twitter feed to a website, or a blog RSS feed to a LinkedIn profile or Facebook profile.

Blogging Tip: Increase Your Traffic By Solving Problems

SocMed Sean

Whether it’s technology, parenting, current events, arts/crafts, or some other topic, your readers often find your blog through searches and recommendations of like-minded people on social networks. Write a blog post about setting your Facebook feed to show the most recent view.

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PB134: How to Decide if You Should Start on a New Social Network or Medium

ProBlogger

How to Decide if a New Social Network or Medium is Right for You. Today I’m going to help you decide if you should start on that new social network or that new medium like a podcast or a YouTube channel. Is the network/medium trending up or down?

Pledge Your Weight Loss, Feed Others | Bare Feet Blog

Bare Feet Studios

She has taken social media by the horns! For every pound you pledge, General Mills and other partners will donate 14¢ I love this idea – lose weight while helping to feed others; there is a perfect balance in this equation.

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Ultimate Social Media Image Sizing Guide for 2017 + Adobe Photoshop Templates

Pam Moore

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? The social world is going visual.

Use Photos to Stand Out in the Facebook News Feed

ProBlogger

So what if photos are also exactly what you need to stand out on the world’s most popular social network? To really draw attention to this step-by-step tutorial and stand out in my fans’ news feeds only requires a little extra thought and attention to detail.

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How Do I Turn Off The Trending Box In Facebook?

SocMed Sean

Other features like the Ticker, Trending Articles and even the Facebook advertisements in our feeds have options to minimize, disable or remove them so it’s possible that Facebook has not added that feature… yet. A response from Facebook, however, has yet to be published.

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How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

Yet with social media platforms, oftentimes messaging is controlled by the user. Perhaps you’re familiar with the term “distributed content” ( content that is published to third-party platforms rather than to an owned website). Begin publishing.

The Dos and Don’ts of a Social Media Automation Strategy

Waxing UnLyrical

A staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. Social media automation addresses this challenge beautifully.

Facebook Brings Ads To Your Timeline – Whether You Like It Or Not

SocMed Sean

Nothing says social networking like advertisements. This blog post brought to you by Facebook Ads Additionally, a great heatmap recently published by Mashable and Eyetrack shows that Facebook users page almost no attention to the content in the right-rail.

PLEASE Don’t Visit My Google+ Page! Here’s Why.

SocMed Sean

Most of you probably know that Google+ has been around for a couple of years now and is Google’s attempt to overcome the hideous social media experiments of Google Wave and Google Buzz. This is different from putting your social media publication on auto-pilot.

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20 Expert LinkedIn Guides

Webbiquity SMM

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network.

Will Facebook Always Be Free? Probably Not For Everyone!

SocMed Sean

Recently, I’ve been spending a lot of time looking at the Terms of Use pages created by various social media platforms. If so, when will they start and how much will the charge developers, brands and publishers?

Social Media Isn’t About The Numbers! Or Is It?

SocMed Sean

Too many folks get caught up in the numbers game when it comes to social media. They use numbers like “friends”, “followers” and…ewww…”Klout” to determine whether they are doing social right.

BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website?

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Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end. It is hard for marketers to keep up with all the developments on Facebook, let alone in the social universe.

Why Instagram Stories is Actually Good News for Snapchat

Convince & Convert

Snapchat is the preferred social network of more Americans than Instagram. Snapchat is the favorite social network of 53% more Americans 12-24, compared to Instagram. Social Media Strategy facebook instagram instagram stories snapchat social networks social video

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Noting that the top barrier to increased business use of social media is a lack of time and resources, Leyl Master Black shares “seven Twitter tricks from the pros that allow you to spend less time on the mechanics and more time engaging.”

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. Everyday I provide support on the social web to customers.

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7 Surprising Differences Between Male and Female Millennials: Webinar Recap

Ignite Social Media

If you missed our webinar last week on the 7 surprising differences between millennial men and women and their social media usage, we’re here to give you a debrief. Read on to determine if your social media marketing strategy should shift to reach these two varying audiences.

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This Week in Social Media – 4/10/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Qantas Airways on Twitter and the Black Face criticism

Laurel Papworth

Qantas Airways published a photo of two fans with blacked out faces and wigs on, causing a controversy on Twitter, in spite of Radike Samo not minding at all. My view is that there are deeper issues here -Qantas brand voice on social media is not their traditional marketing voice.