Facebook Watchbait: Misleading and Sensational Videos Will Be Down-Ranked
Jon Loomer
MARCH 30, 2022
Facebook ad policies don’t specifically call out watchbait, but there are references to sensational content, misinformation, deceitful practices, and misleading claims. Even if your ad isn’t rejected due to ad policies, these new rules could impact distribution. What is watchbait? Why am I skeptical?
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