Sherrilynne Starkie

JANUARY 2, 2018

Content curation tools such as Feedly, Twitter, MailChimp, Storify, Curata, Scoop.it, List.ly These tend to include the following: Data and insights such as Google Analytics, Sysomos, Sprout Social, Facebook Insights, Twitter Analytics, etc. Content development such as BuzzSumo, Hemmingway, Grammarly, EverNote, Snappa, UnSplash, Canva, etc.

Consultant 309

Consultant Social Media Curata Sysomos 309

Sherrilynne Starkie

DECEMBER 20, 2020

Still, it’s important to include paid tactics because of the way that the social media algorithms work. Without putting paid behind communication it’s increasingly difficult to get a ranked in the news feed. But, putting a couple of dollars behind content can create a great springboard to organic viral reach.

Marketing 367

Marketing Syndication Adwords News 367

Sherrilynne Starkie

APRIL 3, 2015

Ever notice that the video ads you see in your Facebook news feed start running even if you don’t click on play? There’s a good reason for that. People respond differently to the videos that the see in their Facebook news feeds.

Video 150

Video Content Facebook Study 150

Sherrilynne Starkie

NOVEMBER 26, 2017

Stories are popular on Instagram and Snapchat, but haven’t really caught on for Facebook until now. With the introduction of a new features for use on pages, events and groups we are all going to see a lot more stories in our Facebook feeds including Stories posted to Instagram and Messenger. Facebook Creators for video content.

Features 230

Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

MARCH 26, 2018

Most of Pinterest’s content is business related as users share products they might be interested in buying some day. Shopping Ads automatically create promoted pins from an existing product feed making advertising an effortless task for retailers. The post Top Five: social networks push new shopping features appeared first on Sherrilynne Starkie.

Social Networking 186

Social Networking Features Retail LinkedIn 186

Sherrilynne Starkie

JULY 28, 2012

Users can see what connections are talking about and can engage by liking, commenting updates (sound familiar?). Now network updates and articles are featured at the top of the feed. The focus is on trending topics, news and professional updates based on what each user’s connections are reading, sharing, and discussing.

LinkedIn 304

LinkedIn Curation Newsletter Social Networking 304

Sherrilynne Starkie

JUNE 16, 2013

The move makes Facebook altogether more searchable and integrates searches with other platforms which also use hashtags (most social networks!). In addition, users can create updates directly from a hashtag feed to insert themselves directly into any open discussions.

Hashtag 312

Hashtag Facebook Tumblr Privacy 312

Sherrilynne Starkie

AUGUST 17, 2014

I usually only follow celebrities on Facebook if I have actually met them in person, such as Jim Carrey, who I met about 30 years ago when he did a surprise gig at Yuk Yuks in Ottawa. I have this self-imposed rule because my own personal goal in social media is to make real connections with real people.

Facebook 281

Facebook Privacy Features Social Media 281

Sherrilynne Starkie

AUGUST 15, 2018

In addition, there are cheap ways to automate Instagram activity such as liking posts and following others. These build a following quickly. But, the new followers are often not even aware they’ve followed which limits the opportunity to get into their feeds. So where’s the influence? Getting meaningful influencer campaign measurement.

Influencer 199

Influencer Campaign Report CPM 199

Sherrilynne Starkie

JUNE 29, 2014

The demonstration I saw highlight three interesting features: Early detection and warning system. Pulse automatically sends an alert to identify potential crisis or positive social conversations before they go viral. The eliminates the need to have someone watching feeds and hashtag trends all the time. Analysis of spikes. Volume spike analysis.

Sysomos 333

Sysomos Analytics Tools Radian6 333

Sherrilynne Starkie

JANUARY 21, 2019

Did you take part in the latest Facebook name the 10-year challenge? The idea is for people to post their very first ever Facebook profile pic next to the most recent one. Personally I saw this dozens, maybe hundreds, of times in my Facebook feed over the last week or so, and yes, I certainly took part in it myself. I thought it was a bit of fun.

Facebook 150

Facebook Meme Training Privacy 150

Sherrilynne Starkie

AUGUST 29, 2018

Facebook is introducing a cool new feature, 3D posts, and some big brands are already using it. This brings AR and VR together so audiences can interact with and explore visual details of 3D images, objects, and videos directly in their News Feeds. The new feature allows brands to give their audience an intimate, immersive experience.

Content 170

Content Nielsen Marketing Badge 170

Sherrilynne Starkie

FEBRUARY 14, 2019

The test is now available across devices, and now also suggests up-and-coming YouTube creators. Better visibility and discoverability will keep YouTube a top tool for digital marketers. – WhatsApp is testing an algorithmic feed for Status.

Facebook 150

Facebook YouTube iPhone LinkedIn 150

Sherrilynne Starkie

MARCH 14, 2018

Feedly and Scoop.it Using curated content in social media brings many benefits, but it can take a lot of time searching for relevant, quality stories to share. Luckily there many automation tools for content discovery. are two examples. Scheduling content sharing is a must.

Consultant 268

Consultant Social Media Content Marketing 268

Sherrilynne Starkie

FEBRUARY 26, 2018

The ban includes apps that schedule tweets to multiple cards too. More ways to share 3D posts on Facebook. Feb 25, 2018. Now you can drag-and-drop 3D objects into your Facebook feed and bring them into Facebook Spaces, the social VR hangout rooms. Google Assistant goes global. Feb 25, 2018.

Social Media 124

Social Media Twitter Privacy Instagram 124

Sherrilynne Starkie

NOVEMBER 7, 2012

“It gives a sense of authenticity,” he said. Twitter very quickly morphed into an aspect of my life where I could be creative. “. Clement follows back most Canadians. As a result his Twitter feed is a tsunami of news. Now I don’t have to search for what’s new going on.

Press Release 377

Press Release Authentication Newsletter Twitter 377

Sherrilynne Starkie

AUGUST 7, 2018

Media, movies and artists take the biggest drops at 64, 68.6 per cent respectively. Buffer & BuzzSumo. Rethinking Facebook Marketing. The decline in engagement stems from multiple issues such as increased competition for news feed placement and an algorithm that now favours family and friends over pages. Facebook has 1.47

Brands 150

Brands Facebook Study Mobile 150

Sherrilynne Starkie

DECEMBER 20, 2020

Still, it’s important to include paid tactics because of the way that the social media algorithms work. Without putting paid behind communication it’s increasingly difficult to get a ranked in the news feed. We recommended Facebook and Twitter ads, native ads and sponsored content.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

DECEMBER 13, 2018

Facebook is testing search ads in its search results and Marketplace, according to industry reports. The test could expand based on results. Advertisers can use the Facebook Ads Manager to extend their existing news Feed ads to the new “Search” placement. Search ads will not appear on desktop. — SS. via GIPHY.

Social Media 150

Social Media Video YouTube Instagram 150

Sherrilynne Starkie

JUNE 30, 2015

Its website depends on advertiser income so the need to drive traffic is great; the competition for people’s attention is even greater. The Citizen is being clever about it too. The narrative is snappy and interesting.

Advertising 150

Advertising Report Cost Feed 150

Sherrilynne Starkie

OCTOBER 15, 2018

Still, it’s important to include paid tactics because of the way that the social media algorithms work. Without putting paid behind communication it’s increasingly difficult to get a ranked in the news feed. But, putting a couple of dollars behind content can create a great springboard to organic viral reach.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

APRIL 6, 2018

Twitter has suspended 1.2 million accounts for terrorist content and has increased transparency on withheld content. The company says its committed to increasing the health, openness and civility of public conversation around the world. Facebook news feed update helps USA users identify fake news. Apr 06, 2018.

Social Networking 80

Social Networking Wikipedia API Small Business 80

Sherrilynne Starkie

APRIL 20, 2013

Prior to the student demonstrations the SPVM Twitter profile had 10,000 followers. Since then, followers have grown to almost 55,000 in number – second only to New York City’s Twitter feed. During the protests the use of hashtags proved crucial. Melissa created a hashtag, # manifencours , to help identify SPVM’s tweets in the conversation.

Social Media 320

Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

JULY 13, 2018

Initiatives include establishing a working group with news organization and experts, providing funding across 20 global markets and expanding the YouTube support team for news publishers. Another nail in the coffin for Fake News. Augmented Reality could come to Facebook news feed ads soon. Jul 13, 2018. Users can 'buy now'.

News 34

News YouTube Instagram Questions 34

Sherrilynne Starkie

JUNE 21, 2018

This week's top 5 must-know news from the world of social media including Google Podcast, LinkedIn Kudos, Reddit Ads, Instagram Algorithm and Cisions's Influencer tool. Follow List. Embed List. Native autoplay video ads come to Reddit. Jun 20, 2018. Reddit launched a new video ad product. Instagram shows a little ankle. Jun 20, 2018.

Features 38

Features Social Media Reddit Module 38

Sherrilynne Starkie

OCTOBER 23, 2018

Instagram is more than just a photo sharing network. Hundreds of millions of people share video-based stories every day. Live video is pushed to the very front of the stories feed. These facts, and lots more, come from an easy-to-read infographic published recently by Leisurejobs.com. They reached out to me to see if I like it enough to share it.

Instagram 218

Instagram Feed Feedly Publishing 218

Sherrilynne Starkie

MARCH 28, 2015

Here’s what I learned from PR agency life over the past five days: It never hurts to make a new friend. Talking things through makes difficult things seem simpler. A hungry man is a crabby man. Feed or avoid. Friends and family will keep you grounded. Some days you just have to put aside busy work and focus on writing.

Exercises 150

Exercises Cost Publishing Feed 150

Sherrilynne Starkie

APRIL 26, 2015

The Ottawa War Memorial shooting happened just around the corner from my office but I found out about from Twitter first. To keep abreast of events as they happened, I spent that day with one eye out the window and the other on my Twitter feed. Twitter is central to most of the client work I do. It is extremely efficient as a content channel.

Twitter 150

Twitter HootSuite Tweetdeck Aggregator 150

Sherrilynne Starkie

JANUARY 25, 2014

The study showed that native ads registered an 18 per cent higher lift for purchase intent and nine per cent higher lift for brand affinity than banner ads. Participants looked at native ads 53 per cent more frequently than banner ads, and one in four looked at in-feed native ads.

Advertising 289

Advertising Survey Journal Wikipedia 289

Sherrilynne Starkie

DECEMBER 27, 2020

Eighty per cent of viewers can recall a video they’ve viewed in the last 30 days. Impact of Facebook Video. People respond differently to the videos that the see in their Facebook news feeds. Some scroll right by, some watch a few seconds then move on, still others will watch the video right through to the end. .

Video 307

Video Content Statistics YouTube 307

Sherrilynne Starkie

JUNE 2, 2013

He provided a quick demonstration of the tool to show Third Tuesday Ottawa how it can help simplify the content development process from ideation right through to publishing. Spundge is based on a “notebook” concept where users can curate and save posts from RSS feeds. Watch their main video to learn more.)

Curation 299

Curation Findability Journal Collaboration 299

Sherrilynne Starkie

AUGUST 26, 2013

Do keep things polite and professional. Even when differences are irreconcilable remember that business is not personal. Trump-style declarations serve no purpose other than to feed the ego of the person delivering the news, and they risk causing hard feelings. Don’t carry tales.

How To 342

How To Project Meeting Feed 342

Sherrilynne Starkie

SEPTEMBER 12, 2018

Or the hotel business.) . The break up of a unified society into diverse groups of people with different tastes and values. Psychographics and narrow casting!) (Yes Yes and this feeds the point above as social media technologies have exacerbated these divisions.). In 1982, Megatrends was the result of almost ten years of research.

Hotels 342

Hotels Communities Industry Social Media 342