• AGORA PULSE  |  THURSDAY, JUNE 29, 2017
    [Feedly] Which Facebook Ad Objective Should I Choose?
    This can have the added bonus of generating additional reach, as people’s engagement with your content can generate additional stories and organic reach into news feeds beyond the initial audience you have paid to access. This requires you integrating your product catalog with Facebook and generating product feeds that you can choose from when creating your campaigns.
  • PROBLOGGER  |  TUESDAY, JUNE 27, 2017
    [Feedly] The Psychology of Comparison and How to Stop
    ” “Her Instagram feed is so slick.” Isolation feeds the monster. Studies suggest that immersing ourselves in those feeds filled with beauty and success may damage our self-esteem and put us at risk for depression and anxiety. We’re not hanging out on competitors websites, or checking their social feeds. By ProBlogger expert Ellen Jackson of Potential Psychology. Bloggers, solopreneurs, consultants, writers, founders – we’re solo species.
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 27, 2017
    [Feedly] 81 Percent of Marketers Optimize Social Video for Mobile [Infographic]
    For example, you can personally find me watching videos on my phone while waiting in line for coffee, on the subway, and/or scrolling through my news feed in bed before I go to sleep. Much like the golden age of Hollywood, new advances in technology have cleared the path for today’s golden age of online video, empowering brands and small businesses alike to create video content like never before.
  • IGNITE SOCIAL MEDIA  |  MONDAY, JUNE 26, 2017
    [Feedly] Social Media Roundup: Best In Class Brand Social Voice
    Looking through your social feed (pick any) we all pause when we get to our favorite brand. We love their social voice. What is it about them that makes the brand stand out among the others? Is it their photography? The witty caption they include with their post? Or is it something else? We all have that one brand that we follow where we are excited to see new content from, the one that never (or hardly) seems to fail in getting us to tap the like button (or heart).
  • PROBLOGGER  |  MONDAY, JUNE 26, 2017
    [Feedly] 199: A COOL TOOL To Create Professional Facebook Live Videos
    This is something I feed back to the team at Ecamm Live. A Tool to Create High Quality Live Video on Facebook. This episode is presented by The Success Incubator – a brand new event I’m co-hosting this year for ProBlogger readers and online entrepreneurs.
  • BUFFER SOCIAL  |  MONDAY, JUNE 26, 2017
    [Feedly] How to Get Your First 1,000 Followers on Every Major Social Network
    If you’d prefer the Like or Like Box button, you can set your Facebook page URL and edit options for showing a feed of your posts, the height and width of the box, and a handful of other options. With a news feed algorithm and the sheer mass of users, paying a bit for extended reach and boost can help. Try to space this out – don’t pin too many things at one time or you’ll flood everyone’s feeds.
  • SOCIALLY SORTED  |  THURSDAY, JUNE 22, 2017
    [Feedly] Why I love Agorapulse for Social Media Management
    This is SUPER handy on Instagram, where you usually can only see the last 50 mentions on your feed. I can then filter my feed by DMs or Mentions. There are many social media management tools, but one stands out amongst the crowd more and more each year – Agorapulse. . I have used Agorapulse for Social Media Management for a few years now, and I love it. In this post I share 12 Reasons Why I love Agorapulse for Social Media Management and why you will too. .
  • THE REALTIME REPORT  |  THURSDAY, JUNE 22, 2017
    [Feedly] How To Market Internationally
    The likes of social media and email marketing are ensuring SME and large retailers can find themselves in the inbox and on the social media feeds of many, regardless of location or time zones. How To Market Internationally. Businesses may be happy with their local clientele, however, with the internet and other innovative technologies, there is the possibility of becoming an international sensation. Online marketing is proving successful for many businesses.
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 20, 2017
    [Feedly] 5 Steps to More Creative and Effective Social Media Campaigns
    You wouldn’t scroll through your Instagram feed while your friend shared the painful news of his divorce, would you? Are you experiencing a creative drought? Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. Spend Time Listening.
  • PROBLOGGER  |  THURSDAY, JUNE 15, 2017
    [Feedly] What is the Link between Social Signals and Your Search Ranking?
    People may aimlessly scroll through their news feeds, but seeing an eye-catching image could make them linger on the post longer. This is a guest post from Shane Barker. We all know that factors like backlinks, keywords, and bounce rates are important search ranking factors. But there’s still a lot of confusion about social signals, and their impact on a website’s ranking. Reputable sources like Moz and Backlinko have reported that social signals are among the top Google ranking factors.
  • BUFFER SOCIAL  |  THURSDAY, JUNE 15, 2017
    [Feedly] 127 Time-Saving Keyboard Shortcuts for Social Media Marketers
    Feedly. Here’re a few more keyboard shortcuts for actions you might regularly take: j or k – Scroll down or up between News Feed stories. Tap and hold a profile or hashtag on your feed – Get a preview of the recent posts (then swipe up to view the profile, turn post notifications on, or send the profile or hashtag as a message). Feedly Keyboard Shortcuts. Feedly is my go-to tool for staying up to date with industry news.
  • SIMPLY MEASURED  |  WEDNESDAY, JUNE 14, 2017
    [Feedly] Social Innovators Series: Jen Joyce
    Moral of the story here: don’t be afraid to use your personal interests (Jen has several cat tattoos) to feed professional campaigns. In our Social Innovators series, we highlight leaders who use data and creativity to build world-class social marketing organizations. Here’s Jen Joyce’s story. J en Joyce, who leads social media marketing at Simple, got her start locally here in Seattle managing social for Hotel Max, before she was recruited for Uber’s first PNW office. “I
  • PAM MOORE  |  WEDNESDAY, JUNE 14, 2017
    [Feedly] Power of Trust and Intention in Earning Attention of Your Ideal Customer and Audience
    Every where we turn, every device we turn on, every social network feed we scroll, there is noise. Every where we turn, every device we turn on, every social network feed we scroll, there is noise. Welcome to the digital marketing era where attention is the absolute most scarce resource. There is clearly no lack of people and brands trying to grab your attention. Brands want us to check out their hot deals.
  • IGNITE SOCIAL MEDIA  |  TUESDAY, JUNE 13, 2017
    [Feedly] Energize Your Fans and Followers with a Sweepstakes
    Put a call out to your audience to share to their Instagram feeds by posting a photo or video for entry. Want to get your fans and followers excited, a great way to do that is to run a sweepstakes for a chance to win a prize sponsored by your brand. It’s a way to show that you appreciate their loyalty and also entice their connections to check your brand out because who doesn’t like prizes?
  • PROBLOGGER  |  MONDAY, JUNE 12, 2017
    [Feedly] 197: A COOL TOOL for Creating Viral Videos for Facebook in 15 Minutes
    They do have a feature in there called smart templates which hasn’t worked yet for me but the idea there that they’re working on is that you can put your blogs RSS feed in and then it sends you the videos. A Free Tool to Create Videos For Your Facebook Page. This episode is presented by The Success Incubator – a brand new event I’m co-hosting this year for ProBlogger readers and online entrepreneurs.
  • BILL HARTZER  |  SATURDAY, JUNE 10, 2017
    [Feedly] How To Get The Rainbow Pride Reaction On Facebook
    When you go back to your Facebook feed, you’ll see that you now have the Rainbow Pride Reaction, which looks like this: If you don’t want the Rainbow Pride reaction as an option, all you have to do is go Unlike the LGBTQ Facebook page and that reaction will go away. There is a new reaction on Facebook, called Rainbow Pride Reaction. Currently, Facebook defaults to a few reactions that you can make on friends’ posts: Like (thumbs up), Love, Haha, Wow, Sad, and Angry.
  • CONVINCE & CONVERT  |  WEDNESDAY, JUNE 7, 2017
    [Feedly] 3 Crazy Account-Based Marketing Campaigns That Actually Worked
    Those who scroll through his Twitter feed will quickly realize a few things: He supports his company as often as he can, he likes to wear the color magenta, and he loves Batman. B2B companies have an attention problem. As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. They’re going through the motions, and their results are suffering as a result.
  • BUFFER SOCIAL  |  MONDAY, JUNE 5, 2017
    [Feedly] 7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer
    With the algorithmic News Feed, the timing of your Facebook post might be less important but I feel there’s still utility in finding the best posting times to generate initial engagement — early signs of a quality content which might cause Facebook’s algorithm to show your post to more people. The second is to post when your fans are least active as there is less competition for the limited space on users’ News Feed.
  • PROBLOGGER  |  MONDAY, JUNE 5, 2017
    [Feedly] 196: Blogger Spotlight – Nikki Parkinson from Styling You, Shares How She Built a Business Around Her Blog
    Running a business and feeding the blog and feeding other content is hard work. How that looks from the brand perspective is feeding in with their marketing. Blogger Nikki Parkinson Shares How She Built a Business Around Her Blog. In today’s episode, I have recorded an interview with one of Australia’s better known bloggers – Nikki Parkinson from the style and fashion blog – Styling You. I first met Nikki at one of our first ever ProBlogger events.
  • PROBLOGGER  |  MONDAY, JUNE 5, 2017
    [Feedly] 196: Blogger Spotlight – Nikki Parkinson from Styling You, Shares How She Built a Business Around Her Blog
    Running a business and feeding the blog and feeding other content is hard work. How that looks from the brand perspective is feeding in with their marketing. Blogger Nikki Parkinson Shares How She Built a Business Around Her Blog. In today’s episode, I have recorded an interview with one of Australia’s better known bloggers – Nikki Parkinson from the style and fashion blog – Styling You. I first met Nikki at one of our first ever ProBlogger events.
  • AUDIENSE  |  FRIDAY, JUNE 2, 2017
    [Feedly] #BotsInAction: Hobbynote talks customer service
    The chatbot was synchronising with Le Parisien’s feeds and French Government’s open data to provide users with the following features: See the list of candidates and find their political programme. This is a guest post written by Benoît Lewandowski, CEO, Hobbynote. At Hobbynote , we’re committed to creating innovative and creative uses of Twitter at scale.
  • TWIST IMAGE  |  FRIDAY, JUNE 2, 2017
    [Feedly] How Does The New Generation Experience Brands?
    Are they blind to their Facebook feed? TL;DR: they see a brand message. If it resonates, it worked. It it doesn't resonate, it didn't. Maybe that's an over-simplification, but it feels true. Does this "new generation" of consumer not see the billboards as they cross through Time's Square? Do they not do searches on Google and see the paid search results?
  • BUFFER SOCIAL  |  WEDNESDAY, MAY 31, 2017
    [Feedly] 17 Ways to Get More Views, Engagement, and Shares for Your Facebook Videos
    Square videos take up 78% more real estate in the News Feed on mobile than on desktop. You might even want to consider creating vertical videos since Facebook is now showing larger previews for vertical videos in News Feed on mobile. Here’s how they’ve done it: Great thumbnails – BuzzFeed uploads custom thumbnails that do a great job at capturing people’s attention while they scroll through their feed.
  • TWIST IMAGE  |  WEDNESDAY, MAY 31, 2017
    [Feedly] For The Love Of Marketing, Let's Stop Talking About Artificial Intelligence
    Are you suddenly seeing that brand (or their competitor) showing up much more in your social media feeds? social media feed. Artificial intelligence is going to change everything. It's going to change business. It's going to change marketing. The problem is that we can't skip steps and suddenly claim that all brands are AI-first (as brands like Google and Salesforce are stating).
  • BUFFER SOCIAL  |  TUESDAY, MAY 30, 2017
    [Feedly] The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement
    When trying to fill the queue with content for the simple sake of posting and having a presence on Facebook , content tends to become diluted and lost in the news feed. In October of 2016 we dramatically changed our Facebook posting strategy. A gradual, but noticeable shift in many social media algorithms and an influx of brand advertising on Facebook meant that it was important for us to either start experimenting or we’d continue to see a decline in organic reach and engagement.
  • PROBLOGGER  |  MONDAY, MAY 29, 2017
    [Feedly] 195: How to Crush Content Planning and Promotion with One Powerful Tool
    How your headline is going to look in Google including the description, how it would look in the RSS feed, how it would look in a tweet. I can see on Twitter that someone that we know well used CoSchedule to share on her Twitter feed as well. Using CoSchedule as a Blogging Tool.
  • PROACTIVE REPORT  |  SATURDAY, MAY 27, 2017
    [Feedly] Online Newsrooms: the Secret Sauce for Media Relations
    Upgrade your “press release graveyard ” to an online newsroom with all the features reporters and producers want – facts, articles, blog posts, RSS feeds for categories of content, experts, images, videos etc. There is a saying that they more things change, the more they stay the same. Take media relations. Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to.
  • IGNITE SOCIAL MEDIA  |  THURSDAY, MAY 25, 2017
    [Feedly] Are You Asking Your Social Media Fans To Do Too Much?
    The first step is to stop your fan from scrolling through their feed, but then are you sealing the deal by getting your fan to engage? Getting engagements from your social media fans is easier said than done. With 1.3 million pieces of content on Facebook shared every minute, it’s harder than ever to stand out from the crowd. The answer is probably not, as the average engagement rate on Facebook is only.25%. If you’re above that, congrats!
  • AGORA PULSE  |  THURSDAY, MAY 25, 2017
    [Feedly] So You Did Your Facebook Live Recording. What Next?
    This cool plugin allows you to embed the video AND the live comments feed into your blog. Facebook Live is a cool video streaming tool for marketers wanting to broadcast an interview, event, tutorial or just to say hi to fans on their Facebook page. A live video can take some time to prepare, especially if you’re a big brand. So how can you maximize the value of your Facebook Live recording? I’ll show you some of my favorite ways. Download Your Video.
  • STAY N' ALIVE  |  WEDNESDAY, MAY 24, 2017
    [Feedly] The Top 10 Must-Do’s For Growing Your Social Media
    Communicate with your followers, partners, and everyone else who is feeding into your success! Whether you’re a social media marketing extraordinaire or just starting with your business, these are your “Ten Commandments” for marketing on your social channels! If you want to build up the reputation and community of your brand online, you must: Listen to your audience and plan content accordingly. Target those who would be most interested, and let it expand from there!
  • AGORA PULSE  |  WEDNESDAY, MAY 24, 2017
    [Feedly] How to Set Your Instagram Ads for Better Website Conversion
    Carousel ads give you more room to sell your product, and their unique ad format helps them to stand out in users’ feeds, which is always a plus. Test out ads with both landscape and portrait image formats, and see which works best for you; in some cases, the different formats may also help you stand out against other content in the feeds, and anything that catches a users’ eye is a plus. They might have a few questions before they leave their Instagram feed to visit your Website.
  • PROBLOGGER  |  TUESDAY, MAY 23, 2017
    [Feedly] Don’t Lose your Funds to Amazon – How to Stay Within The Operating Agreement
    Do you use feeds? We use our own favorite feed reader like Feedly or Bloglovin. Whether you know this or not, your feed (in WordPress) is always available and anyone can access it. Go to yourblog.com/feed and you can see a bunch of awful looking code-stuff. That, my friends, is your feed! If you link to Amazon Special Links within your posts and you serve your feed via email, you are violating the Operating Agreement.
  • PIXLEE  |  MONDAY, MAY 22, 2017
    [Feedly] How to Get Started with User Generated Content
    We can collect is across multiple online channels and pull it into one feed for you to moderate and get photo permission rights. User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. What does this mean for your brand? That the content your customers post about you online can be your most valuable marketing asset. . Wondering how to get started with user-generated content?
  • PIXLEE  |  MONDAY, MAY 22, 2017
    [Feedly] How to Get Started with User Generated Content
    We can collect is across multiple online channels and pull it into one feed for you to moderate and get photo permission rights. User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. What does this mean for your brand? That the content your customers post about you online can be your most valuable marketing asset. . Wondering how to get started with user-generated content?
  • IGNITE SOCIAL MEDIA  |  MONDAY, MAY 22, 2017
    [Feedly] A Review of Snapchat, Instagram & Facebook Stories
    To encourage usage, Facebook has started showing your friends grayed out at the top of the feed saying that the person “hasn’t added to their Story recently”. Taking a look at key features of the major social channels, you will see many of them overlap. Successful features on one platform tend to be adopted by others. This is especially true of Facebook.
  • BUFFER SOCIAL  |  MONDAY, MAY 22, 2017
    [Feedly] 10 Little-Known Facebook Marketing Features and Hacks You Can Try Today
    billion active monthly users on Facebook, scrolling through the feed and catching up with the latest news is easy enough. When I first started diving into Facebook marketing for business I was happy to simply send out an error-free post. No typos? No poorly-cropped images? No negative feedback? Perfect! But with each new post came new learnings about Facebook marketing best-practices until it came to a point where I could explore all of the useful features that Facebook has to offer.
  • BUFFER SOCIAL  |  MONDAY, MAY 22, 2017
    [Feedly] 10 Little-Known Facebook Marketing Features and Hacks You Can Try Today
    billion active monthly users on Facebook, scrolling through the feed and catching up with the latest news is easy enough. When I first started diving into Facebook marketing for business I was happy to simply send out an error-free post. No typos? No poorly-cropped images? No negative feedback? Perfect! But with each new post came new learnings about Facebook marketing best-practices until it came to a point where I could explore all of the useful features that Facebook has to offer.
  • PAM MOORE  |  SUNDAY, MAY 21, 2017
    [Feedly] How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App
    My Twitter feed is filled with beggars spamming links to apps and software that they are confident will take over Facebook in the next 30 days. Social media and influencer marketing can help optimize results of your new business, product, service or mobile app launch when done right.
  • BUFFER SOCIAL  |  THURSDAY, MAY 18, 2017
    [Feedly] How to Craft the Perfect Post on Facebook, Twitter and Instagram
    Questions are a great way to pique interest as someone scrolls through their Facebook feed. For the best chance of standing out from the crowd and grabbing your audience’s attention as they scroll through their News Feed, the first thing to do is ensure your image sizes are spot on. When you share an image it’ll appear on your Page’s timeline and also in your followers’ News Feeds.
  • AGORA PULSE  |  THURSDAY, MAY 18, 2017
    [Feedly] What Does a Facebook Sales Funnel Look Like?
    When they answer, the entire post may show up in their friends’ feeds. Every brand can sell on Facebook, especially with a combination of Facebook Ads and organic posts. The key to selling, though, isn’t to just put a ton of content out into the digital world: instead, you need to have a Facebook sales funnel in place. Let’s investigate this. What Is a Facebook Sales Funnel?
  • PIXLEE  |  MONDAY, MAY 15, 2017
    [Feedly] Shoppable Instagram 101
    And since Instagram’s algorithm doesn’t slam business pages the same way that other platforms do in their feed (I’m looking at you, Facebook), you have a much better chance of showing up organically—and easily. Within five seconds of starting my own Instagram profile, I noticed that you cannot place a clickable link in individual posts. The first thing I thought was “well, this will be a terrible platform to market on.”. As you know, it turns out that I was dead wrong.
  • PIXLEE  |  MONDAY, MAY 15, 2017
    [Feedly] Shoppable Instagram 101
    And since Instagram’s algorithm doesn’t slam business pages the same way that other platforms do in their feed (I’m looking at you, Facebook), you have a much better chance of showing up organically—and easily. Within five seconds of starting my own Instagram profile, I noticed that you cannot place a clickable link in individual posts. The first thing I thought was “well, this will be a terrible platform to market on.”. As you know, it turns out that I was dead wrong.
  • SIMPLY MEASURED  |  MONDAY, MAY 15, 2017
    [Feedly] The Do’s and Don’t’s of Social Media Giveaway Campaigns
    It didn’t take much effort because the giveaway took up a large portion of my feed—even if you’re the person who owns twenty different swimsuits, it can’t hurt to add another one to the collection for free. People like free stuff, but if you’re also asking them to do something—like take up space on their Instagram feed and get “brand-y” in what’s most likely a more personal social network for their posting rhythms.
  • BUFFER SOCIAL  |  MONDAY, MAY 15, 2017
    [Feedly] Inside the Thriving Six-Figure Facebook Ads Strategy at Classpass – Mary Rykaczewski [SSM044]
    Feed the funnel with new users. Make sure that you’re feeding the funnel with new users in order to have a big enough pool that you can Retarget against over time. Facebook ads are quickly becoming a staple of almost every successful social media strategy. They have the power to benefit your business or brand on so many different levels.
  • PAM MOORE  |  FRIDAY, MAY 12, 2017
    [Feedly] Is Your Content Top of Feed Worthy?
    There are still quite a few lazy marketers pushing out mass quantities of junk content trying to grab that sacred top of news feed position. Could it be your current over focus and desire to reach the top of the news feed is actually what is keeping you from achieving the goal? The only way your content is going to show up “Top of Feed” in the newsfeed of your ideal customer is if it's something that provides them real and relevant value.
  • SIMPLY MEASURED  |  THURSDAY, MAY 11, 2017
    [Feedly] How to Increase Sales with Influencer Marketing on Instagram
    Use high-quality images that are theme-based or tell a story to generate higher engagement and get more time on people’s feeds . Instagram has revolutionized the way people take and share photos. And man, is it addictive. Hundreds of millions of people around the world use Instagram, making it more popular than all other social media platforms. Here are some of the latest Instagram stats : Instagram has over 700 million monthly active users and over 400 million daily active users .
  • JON LOOMER  |  THURSDAY, MAY 11, 2017
    [Feedly] Facebook Ad Conversion Attribution: What You Need to Know
    Facebook knows that the ad appeared in their news feed. Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Which ad gets credit? This post will provide necessary clarification. Ready? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.
  • RAZOR SOCIAL  |  THURSDAY, MAY 11, 2017
    [Feedly] How to Use Anders Pink for Content Curation
    You can create them using keywords and additional filters so you get the latest content from specific sources, including websites, twitter influencers, or RSS feeds. The alternative way to create a briefing is to add sources including any website, twitter account, or RSS feed. Inside the team view, you’ll also see a feed of the latest activity from your team members so you can stay up to date on what they’re talking about.
  • CONVINCE & CONVERT  |  WEDNESDAY, MAY 10, 2017
    [Feedly] Stories Are the New Social Media Newsfeed
    I challenge you to get out of your news feed habits for one week. Are stories replacing the news feed for you and for your audience? Convince & Convert ON Social Media Strategy news feed social media channels social media engagement social media strategy storytellingThe social channels we use are less important now than ever before. Today, it’s all about how you tell your story. Takeaways.
  • SOCIALFISH  |  WEDNESDAY, MAY 10, 2017
    [Feedly] How Social Media Can Make You Healthier
    I use Twitter lists to create combines feeds to monitor my favorite healthy living accounts. To better organize those feeds, I use a separate Cyfe dashboard that combines all those hashtags and lists together: Instagram. Since the Internet first went public, people have been using message groups, bulletin boards and forums to form communities dedicated to losing weight and leading a healthier lifestyle.
  • SIMPLY MEASURED  |  TUESDAY, MAY 9, 2017
    [Feedly] Marketers Talk Too Much, or Always Circle Before You Social
    We spend so much time crafting the perfect plan, that when it comes time to execute, we just force-feed our message down our audience’s throat. Unlike most teenagers, I took Driver’s Ed seriously. And it paid off. Here’s my resume: Never been pulled over. Successfully parallel parked the first try on my driver’s license exam. Drove for ten days in Costa Rica with zero fatalities. There’s one thing I’ve never applied from the Sears Driving School curriculum—the circle check.
  • PIXLEE  |  MONDAY, MAY 8, 2017
    [Feedly] 3 Ways to Build Brand Loyalty with User-Generated Content
    Pixlee’s social feeds automatically finds, curates, and displays UGC for your brand on your site, providing a warm welcome to all new users and nurturing brand loyalty for visitors in every stage of the digital sales funnel. Is there a product that you use from one brand that you would never, ever buy from another business? Customers develop deep preferences to everything from laundry detergent to boutique gyms to cars—and it isn’t always because the product is so vastly superior.
  • PIXLEE  |  MONDAY, MAY 8, 2017
    [Feedly] 3 Ways to Build Brand Loyalty with User-Generated Content
    Pixlee’s social feeds automatically finds, curates, and displays UGC for your brand on your site, providing a warm welcome to all new users and nurturing brand loyalty for visitors in every stage of the digital sales funnel. Is there a product that you use from one brand that you would never, ever buy from another business? Customers develop deep preferences to everything from laundry detergent to boutique gyms to cars—and it isn’t always because the product is so vastly superior.
  • STAY N' ALIVE  |  MONDAY, MAY 8, 2017
    [Feedly] 5 Social Media Innovations Retailers Need To Try!
    Like to Know It lets users take then upload screenshots of clothing from their Instagram feeds and make purchases! Over 84% of American smartphone users look up products online before purchasing! Consumers are turning more and more to e-commerce as time goes on, and you need to stay in the loop. Sales went up to $394.9 billion in 2016, that’s a 16% increase from 2015!
  • BUFFER SOCIAL  |  MONDAY, MAY 8, 2017
    [Feedly] 11 Ways to Improve Your Social Media Marketing Using Buffer – Minisode [SSM043]
    Our app works alongside tools like Feedly, Flipboard, IFTTT, Pocket, Digg, Nuzzle, Zapier, and so many more! Social media offers a huge opportunity for you to reach and connect with people in creative ways. Via great content. Hilarious cat GIFs. Amazing brand stories. But sometimes it can be a challenge to find the time or the right tools to build a successful social media program that works both short and long-term. We know the feeling!
  • SPROUT SOCIAL  |  THURSDAY, MAY 4, 2017
    [Feedly] 11 Tips To Boost Your Social Media Marketing Productivity
    This doesn’t mean scrolling aimlessly through your news feed for hours on end! Or use aggregators like Feedly to get all your news in one place. Use tools like OneNote or Evernote to take notes of interesting stories you find and feed these into your content planning. Social Media Managers are a special breed. You have to be organized, focused and socially aware. At the same time, you must also be highly skilled in writing, design and communication.
  • AGORA PULSE  |  THURSDAY, MAY 4, 2017
    [Feedly] How to Grow Your Instagram Account
    This doesn’t mean you have to post multiple times every day, but nailing down a posting schedule will help you stay in your follower’s news feeds (and mind). Instagram is one of the fastest growing social media networks right now. With a focus on visual content, it is yet another way from brands and businesses to connect with potential consumers. Keep in mind that it’s not just about the followers.
  • PIXLEE  |  THURSDAY, MAY 4, 2017
    [Feedly] How to Get an Instafeed on your Website
    If you click through most successful emerging e-commerce sites, there’s one thing you’ll see on almost all of them: an Instagram feed that displays a number of their latest posts. Instagram feeds—or, as they’re more commonly known as, “Instafeeds”— are widgets placed somewhere on a website that extend the benefits of your Instagram account onto your site. Why All Businesses Need Instagram Feeds on Their Site. Instagram Feed Best Placement.
  • PIXLEE  |  THURSDAY, MAY 4, 2017
    [Feedly] How to Get an Instafeed on your Website
    If you click through most successful emerging e-commerce sites, there’s one thing you’ll see on almost all of them: an Instagram feed that displays a number of their latest posts. Instagram feeds—or, as they’re more commonly known as, “Instafeeds”— are widgets placed somewhere on a website that extend the benefits of your Instagram account onto your site. Why All Businesses Need Instagram Feeds on Their Site. Instagram Feed Best Placement.
  • SIMPLY MEASURED  |  WEDNESDAY, MAY 3, 2017
    [Feedly] 5 Ways to Crush Content Marketing on Any Budget
    Sure, you can tee up a Facebook Live feed (keep it short!), User-generated content is trendy right now because it widens your network of followers, breaks up your feed so that your content look more varied and interesting, and starts conversations with people and companies you might not have interacted with previously.
  • SPROUT SOCIAL  |  WEDNESDAY, MAY 3, 2017
    [Feedly] 7 creative Ways to Use Social Media for PR
    Check out their feed for more of my #BRMovesYou style. There are many ways to use social media in your PR strategies. Whether or not you write press releases is not the key focus. The purpose of PR is to have as much positive coverage on your company as possible and as often as possible. With social media being ubiquitously used among consumers, it can be a crucial component in getting your products and/or services covered in the media.
  • AGORA PULSE  |  WEDNESDAY, MAY 3, 2017
    [Feedly] How to Manage Multiple Facebook Pages Without Going Nuts
    Now you have some great tips for managing multiple Facebook accounts, here are some of the things you shouldn’t be doing: Set up automated RSS feeds to your Facebook pages – it looks terrible and won’t get the engagement you want. If you’re an agency or business owner needing to manage multiple Facebook accounts then you will know how stressful it can be. I manage six pages on Facebook and there have been times when I thought I was losing my mind. Actually losing my mind!
  • SIMPLY MEASURED  |  TUESDAY, MAY 2, 2017
    [Feedly] Hard Rock Increases Instagram Engagement in These 3 Ways
    We leverage and value influencer marketing for all of our business units, but there’s been a shift lately away from those over-saturated feeds (especially with the FTC’s crackdown on Instagram sponsored posts). Curating UGC goes beyond populating our feed with content—it’s also helps us shape our own branded content. When Instagram realized users were over-curating their feeds and posting less frequently, they rolled out Instagram Stories and the social team at Hard Rock rejoiced.
  • SOCIALMEDIA.BIZ  |  TUESDAY, MAY 2, 2017
    [Feedly] 4 reasons your content marketing isn’t working & how to fix it
    Being successful at content marketing takes more than one or two blog posts a month and an idle Twitter feed. Success comes from more than a few random blog posts & tweets. Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, email specialists. Post by Megan Totka. ChamberofCommerce.com. C ontent marketing can be a challenge to master.
  • AGORA PULSE  |  TUESDAY, MAY 2, 2017
    [Feedly] 7 Ways to Waste Your Facebook Ads Budget
    An on brand image serves as a focal point and captures the attention while your ideal customer is scrolling through their busy Facebook feed. You are finally getting ready to run a killer Facebook ads campaign. All the key pieces are in place. You’ve done your audience research , created some great dream customer personas and crafted relevant (and witty) copy. You are rearing to go!
  • BUFFER SOCIAL  |  TUESDAY, MAY 2, 2017
    [Feedly] The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results
    This means that you don’t have to compete with everyone around the world to trend on your target audience’s feed. During a recent Buffer meetup , #buffermeetup was trending on a teammate’s Twitter feed. Science plays a key role in marketing, especially the science of psychology. We have written about the 15 psychological principles in marketing and studied seven social media psychological research.
  • PIXLEE  |  TUESDAY, MAY 2, 2017
    [Feedly] In the Billion Dollar Athleisure Market, Here’s What Alo Yoga is Doing Right
    Alo Yoga’s Shoppable Instagram Feed (disclosure: Powered by Pixlee) is displayed on its site– and features plenty of content collected or regrammed from social influencers and micro-influencers alike. In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. It’s no surprise that with the surge of consumer enthusiasm—and willingness to spend—that it’s an extremely competitive space for businesses to be in right now.
  • PIXLEE  |  TUESDAY, MAY 2, 2017
    [Feedly] In the Billion Dollar Athleisure Market, Here’s What Alo Yoga is Doing Right
    Alo Yoga’s Shoppable Instagram Feed (disclosure: Powered by Pixlee) is displayed on its site– and features plenty of content collected or regrammed from social influencers and micro-influencers alike. In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. It’s no surprise that with the surge of consumer enthusiasm—and willingness to spend—that it’s an extremely competitive space for businesses to be in right now.
  • PIXLEE  |  TUESDAY, MAY 2, 2017
    [Feedly] In the Billion Dollar Athleisure Market, Here's What Alo Yoga is Doing Right
    Alo Yoga’s Shoppable Instagram Feed (disclosure: Powered by Pixlee) is displayed on its site-- and features plenty of content collected or regrammed from social influencers and micro-influencers alike. In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. It’s no surprise that with the surge of consumer enthusiasm—and willingness to spend—that it’s an extremely competitive space for businesses to be in right now.
  • IGNITE SOCIAL MEDIA  |  MONDAY, MAY 1, 2017
    [Feedly] FTC Cracks Down on Instagram, Twitter Starts to Grow | Social You Should Know
    For starters, disclosures must be clearly visible in the mobile feed without requiring the user to click “read more.” While Pinterest embraces its search engine reality, the FTC proves it knows how social networks work and Twitter starts to grow again, all in this week’s edition of Social You Should Know. Pinterest is Officially Embracing Its ‘Discovery Engine’ Status.
  • PROBLOGGER  |  MONDAY, MAY 1, 2017
    [Feedly] 191: Tools for Creating Great Visual Content for Your Blog
    It will go nowhere in the news feed. But most people look at their news feed or lists so it’s important to have really eye-catching images that do look the same. Making the Most of Tools, Apps and Services to Create Visual Content for Your Blog. In today’s lesson, we’re going to talk tools for creating great visual content for your blog. Over the last few weeks, we’ve been exploring different types of content that you can use on your blog.
  • PROBLOGGER  |  MONDAY, MAY 1, 2017
    [Feedly] 191: Tools for Creating Great Visual Content for Your Blog
    It will go nowhere in the news feed. But most people look at their news feed or lists so it’s important to have really eye-catching images that do look the same. Making the Most of Tools, Apps and Services to Create Visual Content for Your Blog. In today’s lesson, we’re going to talk tools for creating great visual content for your blog. Over the last few weeks, we’ve been exploring different types of content that you can use on your blog.
  • STAY N' ALIVE  |  THURSDAY, APRIL 27, 2017
    [Feedly] How I Use Evergreen Ads Inside Facebook to Build Leads
    Now this audience, who has shown interest in StayNAlive.com, will start seeing very useful and interesting blog posts and articles in their feed for the remaining 166 days from you. BTW, if you saw this article as “sponsored” in your Facebook feed, it’s because it’s the first article after the 14 days I have set to show up for those of you that visit this blog. Facebook Evergreen Ads?
  • AGORA PULSE  |  THURSDAY, APRIL 27, 2017
    [Feedly] The 6 Things Marketers Expect from Social Media Management Tools (but don’t have yet)
    Tools like Hootsuite and TweetDeck have set a trend in the social media management tools industry: feeds. Following that trend, an awful lot of tools are offering a feed view of your incoming social messages and mentions. Monitoring the various keywords you’re following on Twitter in separate feeds makes sense to a degree. But when it comes to responding to incoming messages (direct messages, comments) to your brand, that feed view is chaotic.
  • BUFFER SOCIAL  |  WEDNESDAY, APRIL 26, 2017
    [Feedly] You Have $100 to Spend on Social Media Marketing. Here’s One Way to Spend It.
    Interaction : Having your ad right on the News Feed allows users to interact with it like they do any other piece of social content. How big is your social media budget? I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward the zero side at Buffer). Regardless of how much you spend, you aim to spend it well. That’s why a hypothetical situation like — what would you do with $100 to spend on social media marketing ? —
  • SPROUT SOCIAL  |  TUESDAY, APRIL 25, 2017
    [Feedly] How to Write a Blog Post Your Audience Can’t Resist Sharing
    Your readers need to do the same thing when they see one of your articles in their feed. But on top of that, in 2016 Facebook made updates to its news feed algorithm that push clickbait headlines to the bottom of users’ feeds. If that keeps happening with your site, your content could start getting buried at the bottom of users’ news feeds. Content is the lifeblood of social media marketing.
  • AGORA PULSE  |  TUESDAY, APRIL 25, 2017
    [Feedly] How to Improve Your Instagram Reach
    If you want to improve your reach within your own audience, which does matter, you need to make sure that your content works its way up to the top of the feed. It gives you powerful feedback and plenty of engagement all in one, keeping you at the top of the feed and looking great with social proof. What business doesn’t want their Instagram posts to gain more visibility? More visibility means new users finding you, following you, and building a relationship with you.
  • BUFFER SOCIAL  |  TUESDAY, APRIL 25, 2017
    [Feedly] Understanding the Instagram Algorithm: 7 Key Factors and Why the Algorithm is Great for Marketers
    The Instagram algorithm, just like the Facebook News Feed algorithm , is so mysterious yet ingenious and brilliant in showing the best content to the most people. We’ll go through the factors that could influence the ranking of your content on your followers’ feed and explain why the Instagram algorithm is actually great for marketers. This implies that a post with more engagement is likely going to rank higher on your Instagram feed. higher on your feed.
  • BUFFER SOCIAL  |  TUESDAY, APRIL 25, 2017
    [Feedly] Optimal Timing, Videos, and More: 10 Easy Ways to Boost Your Instagram Reach
    Since Instagram started sorting posts on users’ feed with an algorithm , many marketers have noticed a decline in their organic reach and engagement. Here’s a quick side-note: Understanding how the Instagram algorithm works can be helpful in figuring out how to increase your organic reach in the algorithmic-feed world. If you’d like to learn about the algorithm and how it ranks content on users’ feed, feel free to hit the button below to read the post first.
  • IGNITE SOCIAL MEDIA  |  MONDAY, APRIL 24, 2017
    [Feedly] Taking Social Media Content to the Next Level
    So, adding that UGC content to your feed can beneficial to telling a more human story. As content creators, it’s natural for us to want more out of the content we create for our client’s. Don’t get me wrong, it’s a definite weight off the shoulders when clients provide you with assets to optimize for their social media channels, but after creating the same kind of visuals, you start to lose that drive to be innovative.
  • AGORA PULSE  |  FRIDAY, APRIL 21, 2017
    [Feedly] 4 Instagress Alternatives That Won’t Leave You
    Most people older than nine see right through these “Nice one” or “Great feed” comments. Earlier this month, I was living vicariously through my boss Emeric’s trip to Mauritius and saw some great, nonsensical comments on his Instagram feed. Scroll down in your message feed to start tracking keywords. Once it’s set up, you can easily respond to people who you see in your keyword feed.
  • ARI HERZOG  |  THURSDAY, APRIL 20, 2017
    [Feedly] Why You Should Clean Your Social Connections
    Scrolling through my LinkedIn news feed (similar to Facebook, showing what my connections are liking, commenting, sharing, and updating), I recognized this week that I didn’t know a lot of names. The purpose of LinkedIn , according to the company, is “to connect the world’s professionals to allow them to be more productive and successful.
  • BUFFER SOCIAL  |  THURSDAY, APRIL 20, 2017
    [Feedly] F8 2017 Recap: 10 Major Announcements Every Marketer Should Know
    Here’s an example from a Giphy team member who went live from the F8 conference: What it means for marketers: Facebook has been ranking videos that are live higher on users’ news feed than when the videos are no longer live. This new feature could help increase engagement on your live videos and might help your videos rank (even) higher on your audience’s news feed. We’re making the camera the first augmented reality platform.
  • SIMPLY MEASURED  |  WEDNESDAY, APRIL 19, 2017
    [Feedly] How to Gut Check Your Performance Against Competitors
    Your target audience only has so many hours in the day to interact with brands on their social feeds; you want to make sure your brand is front and center, and, if it’s not, understand why… How to measure against your competitors: The metrics you should be considering in this race. The webinar addresses: Why your competitors matter: On social, we have unprecedented insight into the successes and failures of our competitors.
  • SIMPLY MEASURED  |  WEDNESDAY, APRIL 19, 2017
    [Feedly] How to Design Visuals for Your Social Media Campaign
    If there’s a need for a CTA, I’ll also have to create a button that is centrally aligned due to auto-cropping that can happen in the feed. As a graphic designer for Simply Measured—really, any tech company—creating customized images to promote and post on social is the bread and butter. I optimize, re-format, and repurpose images based on specific network parameters and audience, all while keeping a consistent, on-brand look and feel. Boss-Approved Best Practices for Reporting Download.
  • BUFFER SOCIAL  |  WEDNESDAY, APRIL 19, 2017
    [Feedly] The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips
    For example, you can create up to three custom feeds, reply to comments on your posts, and explore featured users and top hashtags. Just like Facebook , since the introduction of the algorithmic feed, there probably isn’t a single best time to post on Instagram. You could either post during those peak hours to reach your audience when they are most active or post during off-peak hours when there might be less competition on your followers’ feed.
  • SPROUT SOCIAL  |  TUESDAY, APRIL 18, 2017
    [Feedly] Social Media Automation Rules No Brand Should Break
    Automate Your RSS Feeds. Your content curation can be automated through a number of services like RSS feeds, Feedly (which is integrated into Sprout), Google Alerts, Medium subscriptions or any number of relevant newsletters. Do Automate: Articles from RSS feeds that you trust will always put out key content. Automation gets a bad rap.
  • BUFFER SOCIAL  |  SUNDAY, APRIL 16, 2017
    [Feedly] Everything Marketers Need to Know About F8 Conference 2017 to Stay Ahead on Facebook
    What’s New with News Feed (1 PM PST). Secondary News Feed. You might just be one of the lucky few to try out a secondary Facebook News Feed! Facebook is reported to be testing a secondary News Feed with posts from people and Pages that you don’t follow (yet). A Facebook spokesperson told TechCrunch, We are testing a complementary feed of popular articles, videos, and photos, customized for each person based on content that might be interesting to them.
  • BUZZLOGIX  |  SUNDAY, APRIL 16, 2017
    [Feedly] 8 Time-Saving Tools for Social Media Marketing Teams
    Buzzlogix’s powerful social listening tool includes topic streams (feeds of posts from across the web), post scheduling , alerts and messaging. Their site states that Zest is “is a new-tab feed of content suggested by marketers, for marketers. Social media has become one of the leading advertising platforms in recent years. The growth in use as a promotional platform has lead to a spike in careers and tools built to help manage it all.
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 13, 2017
    [Feedly] The 6 Sweetest Facebook Advertising Features Right Now
    This powerful new ad unit is undoubtedly going to expand as time goes on and News Feed competition increases. In this test, the cost per acquisition (CPA) was as much as 60 to 80 percent less than that of a traditional mobile News Feed ad. With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?”
  • BUFFER SOCIAL  |  THURSDAY, APRIL 13, 2017
    [Feedly] 7 Secrets of Super-Successful Video Marketing
    When it comes to creating successful video, you must bring your story to life quickly, so as to instantly gather interest as people scroll through their feeds. So if you selected an age group of 18-24, no-one outside of that age range would be able to see the post (on their News Feed or your Page). So users outside of your interest group can still see your post in their News Feed or on your Page. (I’ve
  • AGORA PULSE  |  THURSDAY, APRIL 13, 2017
    [Feedly] What Makes for a Good Promoted Post on Facebook?
    Promotion amplifies your original post to a specific audience via Facebook’s News Feed advertising platform in order to increase visibility and boost post engagement. Facebook gives you the option to boost plain text posts, photos, GIFs , videos, links and offers from your business page so they appear higher in the news feed of your target audience. Make a Facebook Feed Video. They have nailed the art of Facebook feed videos with their short and definitely tasty vids.
  • PIXLEE  |  THURSDAY, APRIL 13, 2017
    [Feedly] How to Repost and Build a Brand Community on Instagram
    Even though the content you are reposting is original, user-generated content, you want it to sync with the other images in your feed. Social media is all about sharing content. On Instagram, this means reposting relevant community content in addition to your brand’s original content. Instagram repost allows users to easily share pictures from another user with their own followers.
  • PIXLEE  |  THURSDAY, APRIL 13, 2017
    [Feedly] How to Repost and Build a Brand Community on Instagram
    Even though the content you are reposting is original, user-generated content, you want it to sync with the other images in your feed. Social media is all about sharing content. On Instagram, this means reposting relevant community content in addition to your brand’s original content. Instagram repost allows users to easily share pictures from another user with their own followers.
  • SPROUT SOCIAL  |  WEDNESDAY, APRIL 12, 2017
    [Feedly] 5 Things Marketers Must Look for in a Perfect Instagram Takeover
    Media Sent: Total number of instagram images or videos posted to your feed. Try Taking Over an Influencer’s Feed. This might be a little harder to get an influencer on board, but asking to take over an Instagram feed could help expose your brand to a whole new audience. Taking over an influencer’s feed allows you to directly connect with those who might have never clicked to see your brand. No one wants more ads in their feed. Instagram what-now?
  • JON LOOMER  |  TUESDAY, APRIL 11, 2017
    [Feedly] Facebook for WooCommerce: Pixel and Dynamic Ads Integration
    The Pixel, Audiences, Product Feeds and Dynamic Ads. You can also create audiences based on those events … Product Feeds: E-commerce websites using the Facebook pixel can also generate product feeds that can be used in dynamic ads and collections ads. Once Facebook has a feed of products from your website, you can populate ads dynamically with product name, price, description, image and more from that feed.
  • SPROUT SOCIAL  |  TUESDAY, APRIL 11, 2017
    [Feedly] How to Grow Your Audience With Hashtags for Instagram
    With the introduction of a new algorithmic based feed , and more brands jumping on the Instagram train, organic reach is becoming increasingly difficult to get. Then the company Regrams some of the best photos onto their own feed. Trying to stand out on an app with over 600 million active users is no easy task. So with all of these challenges against you, how can you get your brand’s Instagram photos and videos in front of your target audience? The answer is hashtags.
  • AGORA PULSE  |  TUESDAY, APRIL 11, 2017
    [Feedly] What Wendy’s Twitter Account Can Teach Us about “Doing Social”
    Wendy’s posts frequently, and while they use a variety of different content types, everything on their feed makes sense when looked at as a whole. You know Wendy’s? Fast food restaurant, burgers, logo of a girl with red pigtails? Yep, that’s the one. As it turns out, the very best thing about Wendy’s may not be their burgers, but their Twitter account.
  • BUFFER SOCIAL  |  TUESDAY, APRIL 11, 2017
    [Feedly] The News Feed is Outdated: How Stories Changed the Way I Think About Social Media
    The News Feed is outdated and stories are becoming the default for content consumption. Facebook, for example, didn’t invent the vertical scrolling feed. For decades, way before Mark Zuckerburg even enrolled in Harvard, online content has been viewed in vertical, scrolling feeds. What Facebook actually popularized was the algorithmically-sorted feed, which they pioneered in 2006 with the release of their News Feed. Why Stories are the new News Feed.
  • PIXLEE  |  TUESDAY, APRIL 11, 2017
    [Feedly] Four Elements of a Wildly Successful Digital Brand
    One of the best examples of constant availability is the Royal Dutch Airlines’ Twitter feed. Visitors to Loews Hotels share pictures of their experience and the hotel brand reposts it to their Instagram feed, sharing an unvarnished, authentic look at how Loews guests live while they travel. With online sales in the U.S. projected to reach $523 billion within the next five years, digital marketing has become a focus point of all forward-thinking brands.
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