[Feedly] The Way That Content Is Changing Is Not Good For (Most) Brands
    With that, as consumers flick their thumbs through feeds gifs, snaps, and become more attracted with what's here, now and gone next, it's going to be a dramatic shift in brand spending, planning and production to get into this, and succeed at it. Brands think that content will solve their marketing problems. Brands may be woefully surprised as this pans out. There was an excitement in the air here in San Diego at this year's Social Media Marketing World. The presentation went fine, but the real attraction was Snapchat and live streaming. for obvious reasons. a squirrel!" ). Dead ends.
    [Feedly] 5 Pet Influencers to Follow on Instagram
    They also provide a much-needed break sometimes from our normal feeds. It’s time to talk about our four-legged pet influencers, the animals that easily grab the attention of new followers. We’ve talked about food influencers and artist influencers , now let’s cuddle up with our pet influencers. They are adorable and manage to bring a smile to most everyone’s face. While some of them might have enough skill to blog, let’s focus on their abilities to run an Instagram account. This Girl is a Squirrel. Reminds me of a orphaned squirrel my mom tried to rescue and named Mr. Squirrel.
    [Feedly] Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare
    We believe that this is because the amount of “real estate” the a video takes up in a person’s feed is less relevant on desktop due to the much larger screen size. With mobile news feed space at a premium, the more real estate on a user’s screen your content occupies, the better. In an effort to get to the bottom of what makes videos successful on social media, we set out to answer two not-so-simple questions: Where does video perform best? In what format does video perform best? What we found is that there are so many ways to go about it! What’s Next?
    [Feedly] 3 Foolproof Ways to Generate Leads with Social Media
    To promote the start of the sweepstakes, David’s Tea posted this photo to their Instagram feed urging their fans to click the link in their bio and enter. If I refer to social media as a lead generation tool, what comes to mind first? I hesitate to ask because the response is not always positive. Maybe because the scars are still healing from a past failed social media campaign. Maybe it’s from reading one too many faux-advice columns on optimal social media posting times. We can all agree the algorithm age changed the way marketers approach social media. Run a Photo Contest.
    [Feedly] How to Build a Social Media Marketing Funnel That Converts
    You likely stumble upon a page’s content thanks to a targeted ad, a news feed update from a friend or even a search that you conducted. These days, it’s a given that anyone involved in digital marketing understands the importance of social media, from a content and engagement perspective. Unfortunately, a significant number of companies still believe that simply having a strong social media presence, posting content on a consistent basis and engaging with fans is going to have a positive impact on the overall ROI (return on investment) of a brand on its own. What is is the missing link?
    [Feedly] Instagram Analytics Guide: How to Pull & Examine Your Data
    Photos Sent: Track the total number of photos published to your feed. Gone are the days of posting to Instagram, crossing your fingers and hoping for the best. With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. To fully understand how well your content performs on Instagram, you need to dig deeper than simple vanity metrics. Whether you’re an individual or business running 10-plus Instagram accounts , you need the right tools to analyze and improve your campaigns. Instagram Engagement Analytics.
    [Feedly] Facebook Love, Instagram’s clap back at Snapchat & GenX is the new trend | Social You Should Know
    Facebook Reactions will Impact News Feed Rankings. Facebook just announced that it will start prioritizing reactions over ‘likes’ when ranking content in News Feeds. An important thing to note is that Facebook won’t take into account the type of reaction a person uses (positive or negative), they will weight all reactions equally when ranking content in a feed. Social Media Trends #SYSK Facebook News Facebook News Feed Facebook Reactions GenX Instagram Geostickers instagram updates Social You Should KnowInstagram Releases ‘Geostickers’.
    [Feedly] 185: How to Get a Blogging Job
    RSS Feed for the Job Board. Firstly, you use RSS feeds and you have an RSS feed reader. We have an RSS feed, you can follow that that into your feed reader and see the jobs as they come up. How to Apply for a Blogging Job. In today’s lesson, I want to talk about finding a job as a blogger – particularly how to apply for a blogging job. Back in 2006 I noticed I started getting a lot of two types of emails: People wanting to hire bloggers would email me asking if I knew anyone suitable for a blogging job that they had. Job Board. Facebook Group.
  • AGORA PULSE  |  MONDAY, MARCH 20, 2017
    [Feedly] How to Use Facebook Canvas for Posts or Ads (or Both!)
    Think of Canvas like a way to create a mini-landing page experience in your target audience’s Facebook feed. Have you seen any on your own Facebook feed that you really loved? If you have been paying attention to Facebook lately, you might have noticed there are some new types of posts available on Facebook. One of those is Canvas. It is a new way to present content that goes beyond simply choosing a picture or text. In this article we will review how to use Facebook Canvas, as well as why you would want to use it in the first place. Why Use Facebook Canvas? Carousel. Photo.
    [Feedly] 5 Tips to Help You Become a Better Communicator and Leader
    For a few years, you couldn’t open your news feed without seeing an article dedicated… Read More.
    [Feedly] How to Size Images for Facebook Event Cover Photos
    Image shows in feed: 470 x 174. One of the easiest ways to connect your friends, family or fans is through an event. And on Facebook, it’s simple to create an event , send invites and keep the conversation going. With all the noise on social, you need to make sure your Facebook event cover photo stands out and is memorable to invitees. If your Facebook event photo is missing, set at an incorrect size or just plain boring, you could end up with no attendants. How to Add a Facebook Event Photo. Creating the perfect Facebook Event doesn’t have to be a strenuous task. Use Relevant Images.
    [Feedly] The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram
    But as more and more brands join Instagram and the feed becomes more competitive, it can be harder to stand out. Chapter 3: The 6 Different Formats of Instagram Ads : A detailed walkthrough of each of the ad formats you can use for your Instagram Feed and Stories ads and how to create them. Visual storytelling — Can you create visual content that blends into your target audience’s Instagram feed? For Instagram ads, there are six formats you can choose from — four for Instagram Feed ads and two for Instagram Stories ads. Instagram Feed Ad Formats. In the U.S.,
    [Feedly] Facebook Stories: Everything You Need to Know About Facebook’s Latest Feature
    Similar to Instagram Stories, content shared to stories will appear at the top of the Facebook News Feed. Videos and photos posted in a Facebook Story won’t show up in the News Feed or on a user’s timeline by default, but users can choose to share to the News Feed as well if they’d like to. But with fewer users creating content and a rise in brands posting to Facebook and ads in the feed, many users feel they miss out on the type of posts that helped Facebook to take over the social media world. How Facebook Stories work. How to add content to Facebook Stories.
    [Feedly] Wanna Try The Facebook Live Scheduling Tool?
    Here is a screenshot of how your post will look in your feed. Facebook Live Videos are popping up every where now, and for good reason. Although live videos are great, they come with their own set of drawbacks. When Facebook Live first rolled out, you had to either spontaneously go live or promote your broadcast without a link where potential viewers could sign up for your live video. But did you know you can now schedule live videos with the Facebook Live scheduling tool? How To Schedule a Facebook Live Broadcast. As a page admin, head over to “Publishing Tools.”
    [Feedly] Top 5 Facebook Trends & How to Implement Them
    It’s important to also note that Live videos are considered a separate content type from normal videos , ranking them higher in the News Feed while they’re live. Like videos, GIFs will auto-play and loop in the News Feed, which can grab a fan’s attention better than a photo. Really good content (whatever that means for your business) will stand out in your fans’ feeds. It seems like every time you check the news, there’s something new going on at Facebook. It can be challenging to keep up with all the latest changes and updates. Facebook Live. Preparation is key.
    [Feedly] What 2,957 Facebook Pages Told Me About Organic Reach
    ” This is a great way for fans to comment (and to have those fans’ comments appear in their friends’ desktop activity feeds). How do you get more organic reach on Facebook? Or in layperson’s terms, how do you get more people to see your posts on Facebook without paying for ads? I think only one person knows for sure and he lives in Palo Alto. Until I get an invite to the Zuckerberg-Chan estate for some one-on-one time, I decided to get some insight by turning to my trusty Facebook Barometer. The data was both uplifting and depressing. Fraserway RV Rentals. Essie.
    [Feedly] Getting to Know the Ghost: The Complete Beginners Guide to Snapchat
    Snapchat doesn’t have a public friends feed or a mechanic that will show people that their friends are viewing and engaging with your content. This post has been refreshed for 2017. Snapchat is the latest platform taking the social media world by storm. Since its launch, in September 2011, Snapchat has shown incredible growth. The Venice, California-based company now boasts over 161 million daily active users and 10 billion video views , daily. And with consumer attention comes ad dollars, with many major brands turning to Snapchat as a way to connect with their audience. Ready?
    [Feedly] 184: 2 Blog Monetization Strategies that Have Increased My Blogs Earnings by over 40%
    It’s very easy to almost see what we’ve built as machines, as something that we need to continually feed and we’ve always done it that way so we’ll continue to do it that way. Strategies to Increase Your Blog Earnings. In today’s lesson, I want to talk about two things I’ve been doing on my main blog to increase the profitability of the blog – both have been working really well! I’m going to talk about 3 income streams in particular – AdSense Ad network (although this will be relevant to other networks too), Affiliate promotions and selling our own products. Facebook Group.
    [Feedly] The Hot Mess Dumpster Fire That Is Corporate Content
    Check out the Twitter feed. twitter feed. How many brands are creating content that you just can't wait for? . Go ahead. Make a list. I'll wait. You're done, aren't you? Are there any brands on your list? Stop for just a second and think about that. We've been looking at this content marketing space for some time now. My blog, Six Pixels of Separation , started back in 2003. It wasn't the first corporate blog. It won't be the last. Since then, we've seen so many new and exciting forms of media (text, images, audio and video) come into their own. Seriously. billion snaps per day.
    [Feedly] Reading Roundup: What’s New in Blogging Lately?
    Suddenly, instead of checking one app for beautifully manicured photos, and the other for raw feeds, I could get everything in one place… and it actually worked better.”… I don’t mean to scare you this week about trolls and dropping off the face of Google, but it can happen – and forewarned is forearmed, as they say. I’ve got some good news sprinkled in, just in case ;-). Why I’m leaving Snapchat and so are all your friend s | Owen Williams. “We’ve all moved to Instagram Stories. 5 Principles For Beating Analysis Paralysis | Josh Earl.
  • PIXLEE  |  THURSDAY, MARCH 9, 2017
    [Feedly] How to Add a Free Instagram Feed to Your Website
    Adding a free Instagram feed to your website is one of the best ways to extend the value of your social ROI and maximize its benefits Customer photos from social media don’t have to—and shouldn’t—just stay on the platforms they originate from. They’re much more powerful when they’re shared on your site.
    [Feedly] Get to swipin’! How Brands Can Story Tell Through Instagram Photo Albums
    Now you can share 10 of the best photos capturing exactly what you want to feature without cluttering your IG feed with similar content. WHAT ARE INSTAGRAM PHOTO ALBUMS? Instagram is giving us yet another way to story tell, sharing a more complete picture of our experiences. This week, Instagram launched its multi-photo carousel, which gives the user the ability to share a mix of up to 10 photos and/or videos as a single post that consumers can swipe through. It’s basically a photo album that features images surrounding one common theme. WHY ARE THEY VALUABLE? HOW TO USE THEM?
    [Feedly] 5 Twitter Campaigns Your Business Can Learn From
    Tillamook took advantage of everyone’s devotion to speaking in emojis to help feed hungry kids during the holiday season. If you’re a brand, you want to create engaging experiences for your community. More importantly you want your audience to remember you next time they need your product or service. To stand out in the crowd, your brand might’ve considered attempting a Twitter campaign. However, does your audience actually want to participate? Does your campaign have the longevity to highlight your brand in an effective way? Your social campaigns mean a lot to people. Spoke to Everyone.
    [Feedly] Instagram Lessons from the Forbes Top 10 Most Valuable Brands
    The brand makes sure to keep its Instagram feed exciting by mixing media types and using the newest platform features like the carousel photos format and Instagram stories to provide their audience with the best experience possible. ” This multi-generational focus is evident in their ads, movies, and Instagram feed,which has something that appeals to all,from celebrity pictures, as we saw above, to Winnie-the-Pooh with his honey pot. 2017 Digital Marketing Predictions From the Experts Download. Instagram is no longer just a photo-sharing network. Image Credit: Forbes.
    [Feedly] How to Drive Twitter Traffic to Your Website
    Check out Donna’s feed and you will see that she is a great example when it comes to using nice visuals. Promoted Tweets help spread your content to your target market instead of just showing it to everyone on your follower feed. Twitter is an awesome place to follow the latest trends, network with influencers and even tweet the odd celebrity (@jk_rowling for me). If you’re a marketer though, it has a more serious purpose because it’s a valuable tool for driving traffic to your blog, website or landing page. Writing about how to drive #Twitter traffic to your site. Source.
    [Feedly] 5 Instagram Artists to Follow
    Not that long ago we provided you with some great food influencers so now we’re onto artists to make sure your Instagram feed has a nice mix of content. Now that you have some potentially new artists to follow, what are some of the ones that you enjoy seeing in your Instagram feed? Instagram artists are some of the most entertaining types of influencers to follow on the social media network, today we’re going to highlight five. The reason I love them? They constantly put a smile on my face and prompt me to wonder if I too could create some of the great content they produce.
    [Feedly] Know What’s Working on Social Media: 26 Free Social Media Analytics Tools
    You can also reply to comments, create up to three custom feed of Instagram accounts you are interested in, and explore featured users and top hashtags. Quick tip: You can also see the number of people who viewed your profile in the last week on the right column of your LinkedIn feed. We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? How have my followers grown this month? Which posts seem to perform best ? Which times make the most sense to post?
    [Feedly] 183: 9 Types of Questions to Ask On Your FaceBook Page to Get More Comments
    You can ask a question and that might get seen by people but if you use an image that relates to your question, it’s just going to pop in the news feed a little bit more. That will then appear in their feed later on after the Facebook live is open as a replay, as a video. The 9 Questions You Can Ask to Increase FaceBook Engagement. In today’s lesson, I want to give you some really practical things that you can do to increase engagement – particularly to get people to comment – on your Facebook page and if you have them – groups. School Mum Facebook Page.
    [Feedly] How to Capitalize on Instagram as a Small Business
    Knowing who to target when updating the social media feed with content is crucial. Tools such as Social Insights and Iconosquare both have features showing best times to post for maximum engagement and interaction, as well as a host of other analytical tools that can feed into your Instagram activities. How to Capitalize on Instagram as a Small Business. Instagram’s user base is growing at high speed passing the 600 million follower mark back in December 2016. So how can you use this platform to your advantage as a small business? Have A Target Audience For Your Content.
    [Feedly] Schedule Facebook Live Videos and Webinars
    An announcement of the scheduled Facebook Live appears in news feeds… Note that if this were a Facebook Live scheduled to my Facebook page, I could have promoted it with an ad. I’ve noticed a lot of live videos from marketers lately in my news feed that just aren’t getting many views. You may not realize this if you follow my Facebook page, but I am very active with Facebook Live right now. But all of the live videos I create are for my Power Hitters Club private Facebook group. From the beginning (mid-2014), I’ve hosted weekly webinars for this community.
    [Feedly] Entrepreneurs: On Pricing and Discounts
    I have a funnel that constantly feeds it from free webinars to training programs to memberships. [NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. Looking back on the past 5 1/2 years, possibly the most difficult and important decisions centered around pricing. How should you price your product? What if the price is too high? What if it’s too low? Should you offer discounts? The truth is that this approach is all wrong.
    [Feedly] Charities: Here is How to Make Your Own Facebook Profile Frames For Your Cause
    Then, in the news feed it will appear with an option for friends to also add a frame. Possibly in response to Snapchat's brand geofilters, some time in December Facebook quietly launched a feature that brands have been asking for on Facebook for awhile: Facebook Frames, or Camera Effects! Now any official charity on Facebook can create an overlay for their audience's Facebook profiles to display their enthusiasm for the brand. Now every time someone adds a new profile photo, they get asked if they want to add a frame - yours will be one of the first in the directory!
    [Feedly] 4 Facebook Live Mistakes You Want to Avoid
    Select a well-lit, quiet location with interesting visuals that will catch viewers’ attention when they see your livestream in their Facebook feed. Live video – especially Facebook Live – is among the top trends that marketing experts are suggesting to businesses to get ahead on social media in 2017. In fact, when I asked 33 marketing experts for advice on the one social media marketing trend small businesses should pay attention to in 2017, half of them mentioned livestreaming video content. Before you jump on the livestream bandwagon, there are some things you want to keep in mind.
    [Feedly] 7 Tips to Launch Successful Twitter Promotions
    Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. Periscope streams appear in your followers’ feeds and tend to stand out more than an image or text. Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. With over 300 million monthly active users , there’s no shortage of people to market to on Twitter. The challenge many brands face is figuring out how reach their target audience amongst all the noise on the network.
    [Feedly] 139 Instagram Marketing Facts Every Brand Needs to Know
    When Instagram was first launched, the feed was presented based on the time of posting. On an average, Instagram users don’t see 70 percent of the content on their feed and with the new algorithm; your post will easily slip through the cracks if you don’t pay enough attention. Use of the internet has increased dramatically in recent years. The rise of smartphones and tablets introduced the concept of ubiquitous information, and internet users are exploiting their data plans to the fullest. Even top international brands use social media to its fullest. More than 2.3 and 5:00 p.m.)
    [Feedly] Where Earned Media Belongs in the Content Marketing Mix
    Communication Media Relations content marketing institute feedly Influencer marketing marketing in the round media relations PESO model referrals twitter list unique URL word of mouthIn a PESO model, not only do you break down internal silos and integrate communications, you extend earned media outreach through content marketing. The post Where Earned Media Belongs in the Content Marketing Mix appeared first on Spin Sucks.
    [Feedly] How To Manage Your Instagram Followers
    This reorders our feed so we see the posts from the people we interact with the most first. If like many Instarammers, you got a bit follow happy when you started out you’ll probably find your feed is becoming cluttered with content from irrelevant people. So far you’ve cleaned up your feed and started finding and following the right people on Instagram. It’s nice to scroll through your Instagram feed liking and commenting on content as you go but there will always be some people that you want to ensure you are communicating with. The Big Unfollow.
    [Feedly] 47 Social Media Statistics to Bookmark for 2017
    Since the beginning of 2016, Instagram has released a new feed algorithm, 60-second videos, a complete redesign and logo, videos in explore, Instagram Stories, stickers and hit the 600 million user benchmark. With algorithms and altered social media feeds, organic engagement is getting much harder for businesses to earn. Facebook Instagram LinkedIn Twitter Demographics Facebook mobile Facebook News Feed Hashtags Pinterest Pins Tweets Twitter engagementThat’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. 73.4%
    [Feedly] Instagram Wants To Eat Snapchat, BlackBerry Has Zero Percent Of The Mobile Market And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    App of the week: Feedly. feedly. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed: . Remember BlackBerry ? Staggering.
    [Feedly] Revive your Facebook Page – 10 Quick and Easy Ideas
    Here’s an example of my Influencer feed on Post Planner. The best part about Facebook Live is that Facebook will push your feed out to your fans for free. Are you looking for easy ways to Revive Your Facebook Page reach, attention and engagement? In this post I’ ll share 10 Super Simple Ways to Revive Your Facebook Page… with some strategies so simple you can do them in seconds! Image by Shutterstock. Facebook is hard these days. For most small business owners it’s frustrating, watching their marketing efforts result in diminishing reach and results.
    [Feedly] Social Media Algorithms: How They Work and How to Use Them in Your Favor – Michael Stelzner [SSM032]
    We know that the more we go live, the more our non-live content get exposure in the Facebook News Feed. Social media algorithms are a lot like “Dog Years.” ” They seems to progress and change at a rate of seven years for every one year on the human calendar. We’ve seen first-hand the dramatic declines in traffic and organic reach over the last two years as so many businesses have. But despite the challenges that marketers face with social media algorithms, there is still a way to overcome them and share your content with the world. Google Play. Stitcher. Rethink.
    [Feedly] The Future of Twitter
    A recent poll of Top Rank readers shows that 50 percent view Twitter as a news feed. The one thing you can rely on in Social Media is that there will be change. Each year new networks pop up and some go away. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. This was way below Wall Street’s expectations. Back in November 2016 the shares were $18. They are now at around $16. Journalists on Twitter.
    [Feedly] Six Links Worthy Of Your Attention #349
    What happens when you feed those constraints into a machine and let it explore possibilities? Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another: . Hollywood's Forgotten Gay Romance - BuzzFeed. Since Will and Grace , Brokeback Mountain , and their ilk, Hollywood's portrayal of gender diversity in relationships has changed quite a bit. And it's going to be OK.'" (Alistair for Hugh). The Alien Style of Deep Learning Generative Design - Carlos E. long!)."
    [Feedly] Awesome Association Jobs This Week – February 23
    Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Director of Marketing , Association for Talent Development – ATD seeks a Director of Marketing to support a dynamic organization serving those who develop talent in their organizations. The Director and his/her team will create and implement marketing strategies and tactics to drive customer engagement by supporting key stakeholders, increasing demand, and growing and expanding audiences.
    [Feedly] Why Business Is About to Boom for Social Media Agencies
    Social success was often rooted in exceptional community management, with eager and talented individuals using humanity, humor, and witty phrasing to engage and delight customers and fans via organic Facebook pages and Twitter feeds. For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). But now, it’s all different. A videographer?
    [Feedly] 20 Creative Ways to Use Social Media for Storytelling
    Here’s a bonus: I believe Facebook re-shares the whole album on the News Feed whenever you add new photos to it (e.g. Furthermore, Facebook is tweaking its News Feed algorithm to prioritize longer videos that engage viewers. It is also a great way to reach your Fans since Facebook ranks live videos higher in the News Feed when they are live than after they end. Storytelling has always played a part in successful marketing. Stories enable us to build personality and create a connection with consumers. But can we actually tell a story on social media? Ready to dive in?
    [Feedly] Ultimate Social Media Image Sizing Guide for 2017 + Adobe Photoshop Templates
    They also invest time to learn and understand the requirements of each of the social networks and how they can create images that appear in the social news feeds, cover image placeholders and more in the best possible way. Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? We have created the Ultimate Social Media Image Sizing Reference Guide that you can download right now , right here !
    [Feedly] The 21 Best Content Curation Tools
    Sample review: “I have connected my Twitter, Facebook and LinkedIn feeds to Flipboard, enabling me to scan each post in the feed as if they were articles in an electronic magazine. Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed. Sample review: “CurationSoft enables you to curate information and discover things based on keywords from Google, Google blogs, YouTube, Twitter, Flickr and any RSS feed.” — Maximize Social Business (Drive). 21) Feed My Inbox.
    [Feedly] How Videos Can Transform Your Content Marketing Strategy
    Youtube, for one, has over a billion users , and social media channels like Facebook has even dedicated its News Feed to the use of video. This is a guest contribution from Nathalie Cohen-Sheffer. From do-it-yourself tutorials to adorable animal clips, videos are a big part of our life – and business owners as well as bloggers are taking notice. Here are seven reasons why everyone needs to incorporate video into their marketing strategy, and the sooner the better. From consuming news to communicating with our friends, video has taken over. In fact, 1.47 It Increases Traffic.
    [Feedly] Proven Instagram Stories Strategies from the Experts at Bustle – Hannah Caldwell [SSM030]
    Some days the views are high because we happen to be at the front of someone’s feed that day because of how the algorithm works. Instagram Stories is quickly becoming one of the go-to marketing channels for some of the world’s top brands. Take Bustle , for example, with more than 1.4 million followers on Instagram alone, they are seeing incredible results from investing in a consistent and thoughtful Instagram Stories strategy. In fact, they’re seeing so much success that they’ve dedicated an entire position to creating beautiful Stories 5-6 times per week.
    [Feedly] 3 Tips for Using Digital Marketing Assets on Social Media
    This is social, so you only have a few seconds to capture your audience’s attention before they keep scrolling through their feed. In a perfect world, we’d create beautiful, engaging, social-first content for all our brands’ social channels. In the real world, budgets and time constraints stand in the way, and sometimes, it’s just more efficient to work with what you have. Here are a few tips to make digital marketing assets shine on social media. Get your hands on the raw assets. Crop, edit, rotate, repeat. This is where having the raw assets, as mentioned above, is helpful.
    [Feedly] A Comparison of Social Media Live Video Platforms
    They also recently rolled out the live videos automatically popping up in your feed (much to many users’ annoyance). When you think of live video, Facebook may be the first platform that comes to mind. They’ve certainly made the biggest push for it over the past year or so. But, there are plenty of other platforms that are worth considering. Twitter, Instagram, Periscope, and now even YouTube are all getting in on the live video feature. Paid Promotion. This is a big one. Without this ability, you’re limiting your views by a lot. Here’s how the channels stack up: Shelf life.
    [Feedly] Setting Up Your Browser to Increase Your Productivity
    Starting with the open space of the internet can at best see you working on less important tasks and at its worst it can be a dangerous time suck as you procrastinate about what to do while checking your Facebook feed. Install the News Feed Eradicator for Facebook. The News Feed Eradicator for Facebook is a fantastic tool. It is however, so easy to work on our page and then take a “quick check” of our news feed once we have done our work. What News Feed Eradicator for Facebook does is allow you access to everything in Facebook but your feed.
    [Feedly] All You Need to Know About Instagram Takeovers: How to Host a Takeover in 6 Simple Steps
    Even though Instagram takeovers seem trendy now, they first started to gain popularity back in 2012 with brands like General Electric, Burberry and Food Republic inviting Instagrammers to take over their feeds for a day. Takeovers started with brands allowing other Instagrammers to post photos to their feeds for a short period of time and have continued to evolved alongside Instagram’s feature set. Example: Sony Alpha invites photographers who use its cameras to take over its Instagram feed and share photographs taken with a Sony Alpha camera. Decide on your guest.
    [Feedly] How to Leverage Photo Shoots for Social Media Content
    Ask yourself this question when reviewing photos: Would I engage with this content if I saw it in my Feed? They say a photo is worth a thousand words—and, if social media trends are any indication, this adage is more relevant than ever as images continue to drive top engagements across all social media platforms. In a world where posts that include images produce 650 percent higher engagement than text-only posts, visual content is king, helping consumers process, understand, and retain information better than text alone. Ready to create stand out content? Capture Video. Use them!
    [Feedly] Increased Instagram Ad Engagement and Hot Stats from the Super Bowl | Social You Should Know
    For brands, this will likely mean less visibility of abusive or “low quality” Tweet replies which will now be collapsed in the feed. Increased Instagram ad engagement, hot stats from the Super Bowl and a safer twitter experience for consumers and brands in this week’s edition of Social You Should Know. Social media moves pretty fast. If you don’t stop and look around once in a while, you could miss it. Engagement with Instagram Ads Increasing. If your target audience is under 34 years old, good news for your investment in Instagram ads.
    [Feedly] A Complete Beginner’s Guide to Video Marketing in 2017 – Sunny Lenarduzzi [SSM029]
    Marketers, brands, and businesses everywhere are all jumping aboard this incredible trend that has truly begun to take take over our social news feeds. Video marketing is one of the most-talked about subjects in social media right now. But despite its growing relevance, one of the questions we get most here at Buffer is: How do I get started with video marketing ? . With more than 70,000 subscribers on YouTube – where she’s closing in on 5,000,000 total views – Sunny Lenarduzzi is just the expert to talk to about getting started with video. Google Play. Stitcher.
    [Feedly] Social Media Marketing Tips For 2017
    With live video feeds currently available on Twitter, Facebook and Periscope, it’s important to target your videos where it matters. Social Media Marketing Tips For 2017. Social media marketing, in general, is huge. It’s been expanding over the last few years and now everyone from personal bloggers, online businesses like auster , and even big businesses are utilizing it. But, as with everything online, social media marketing is evolving and changing all the time. To stay on top of your game, you need to keep up to date with the latest strategies and tricks. Live Video. Sales.
    [Feedly] Social Selling For Your Business
    Because the nature of Twitter is conversational and feeds off the latest trends, news or topics, marketers that want to discuss a hot product launch or address an issue or customer inquiry can do so immediately. Social Selling For Your Business By Jessica Oaks. The multitude of digital and social communications platforms available to us has exponentially expanded our connections everywhere. Because of increased access to mobile technology, the internet and social media, marketing as a whole has evolved with the social media revolution. The New Way of Direct and Indirect Marketing.
    [Feedly] Pump And Dump Does Not Generate Great Content
    On Facebook, every impression was a way to get into the consumers' feeds and fight for that attention (and, of course, a picture in a post would be much bigger than just a text post, so you can imagine how big these images wound up being). Consumers were starting to mistaken the brand pages content for advertising and complained to Facebook about how polluted their feeds had become. Facebook's solution was two-fold: They started throttling the content on Facebook pages and limiting how much of that content made it to the consumer's feed. "Let's share everything. instantly.
    [Feedly] The Latest Facebook Performance Metrics; How Does Your Brand Compare?
    Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Facebook made adjustments in an effort to curb the volume of content that members could see and focus on engaging content. We did an initial analysis of the decreasing fan reach trend several years ago and thought it was worth revisiting. Methodology.
    [Feedly] Do Facebook Messenger Ads Really Work?
    Recently Facebook rolled out news feed ads that drive people to chat directly with your brand on Facebook Messenger. All clicks on these news feed ads will open directly in a Messenger thread with a copy of the ad inserted. The first image above looks like a typical Facebook feed ad however, click the thumbnail and you’re taken to a conversation within Messenger. News Feed Link Description: This is the 150-character meta description that is pulled from your website. Cool, huh? We all want more engagement and this is as direct as it gets. The Experiment. My Verdict.
    [Feedly] Entrepreneurs: Software and Apps I Use
    I had a family to feed, and I was afraid to take risks. [NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. I’ve spent more than five years building my business. Five years experimenting, failing, trying again, and finding success. It’s a constant evolution, and the tools I use tend to be fluid. In the beginning, I was scared of spending money. I cut corners and paid the bare minimum for the most critical services.
    [Feedly] 5 Things Your Brand Could Learn About Social Strategy from “The Bachelor”
    I don’t know about you, but my Twitter feed is filled with #TheBachelor hashtag on Mondays. 2017 Digital Marketing Predictions From the Experts Download. “The Bachelor” : everyone’s Monday night guilty pleasure. The reality TV show continues to crush ratings, with about 7.3 million viewers tuning in each week. It seems like the whole world is watching. Fun Fact: My dad used to call the show “ridiculous,” but after I forced him to watch a season with me, he’s just as addicted as the rest of us (sorry, dad). Life is tough without your nanny. Ah, the wonder of a new nanny!
    [Feedly] 5 Things Your Brand Could Learn From The Bachelor’s Social Strategy
    I don’t know about you, but my Twitter feed is filled with #TheBachelor hashtag on Mondays. 2017 Digital Marketing Predictions From the Experts Download. The Bachelor : everyone’s Monday night guilty pleasure. The reality TV show continues to crush ratings with about 7.3 million viewers tuning in each week. It seems like the whole world is watching. Fun Fact: My dad used to call the show “ridiculous,” but after forcing him to watch a season with me he’s just as addicted as the rest of us (sorry, dad). The Bachelor social team is not afraid to poke fun at its contestants.
    [Feedly] The Technology Part to Your Content Marketing Plan
    Feedly. Feedly is probably the most popular tool for aggregating RSS feeds. You can add blogs and websites that are most relevant to your industry/business and create a feed of content to help you get inspired and find great ideas for your own content. Feedly also allows you to organize your feeds into categories, e.g. social media blogs, marketing technology blogs, etc. Unless you’ve been living under a rock, you know that content marketing is now a predominant force in the world of business. improve your brand reputation. Quora. Reddit. Kapost.
    [Feedly] The Psychology Behind Making Money on Social Media
    It created an opportunity for the site owner to bypass a critical element in the sales process and use what is called Right Now Marketing , where you could appeal to the wants of a consumer by feeding off of their conscious desire. There is a new strategy that baffles some people’s social media. It isn’t cheating, either—psychology is something which has been around as long as we have been smart enough to acknowledge that it’s there. You use psychology every day, too. The Crooked Path to Making Money. There is no straight and easy way to make money online. Being Human.
    [Feedly] How to Boost eCommerce Sales with Instagram
    The goal behind this campaign was to offer its followers a seamless shopping experience through their Instagram feed. Want to create a buzz for your product online and be discovered by even more people around the world? Want to convert browsers into shoppers and grow sales for your business? If yes, then Instagram is an effective tool for taking your eCommerce business to the next level. Did you know these facts about Instagram ? More than 500 million people actively use Instagram every month, liking 4.2 billion posts every day. Click To Tweet. In 2015, Instagram reported having 77.6
    [Feedly] Apresentamos o processo de programação para Instagram do Sprout Social
    Além do calendário de publicações, você pode se informar sobre o status dos próximos posts no Instagram em um novo feed de notificações de publicações. Visite o feed na web ou no dispositivo móvel para enviar a notificação novamente ou para assegurar que a notificação foi aberta no aplicativo do Instagram. Quando se trata de crescimento e popularidade, poucos aplicativos igualam a trajetória do Instagram. Nos últimos anos, a plataforma viu sua base de usuários crescer para mais de 600 milhões de usuários e mais de 95 milhões de fotos/vídeos compartilhados por dia. Posts perfeitos.
    [Feedly] Introducing Sprout Social’s Instagram Scheduling Workflow
    In addition to the publishing calendar, you can stay informed on the status of your upcoming Instagram posts in a new Publishing Notifications feed. Visit this feed on web or mobile to resend a push notification or to ensure a notification has been opened in the Instagram app. When it comes to growth and popularity, few apps can match Instagram’s trajectory. Over the past several years the platform has seen its user base grow to over 600 million active users and more than 95 million photos/videos shared per day. Prepare & Organize Content in Harmony. Post to Perfection.
    [Feedly] What Makes Successful Social Media Content Different?
    This means that it stands out in the news feed and catches the eye of your audience, even among all the clutter. While some may think of social media marketing as, “playing on Facebook all day,” those of us in the industry know that it’s so much more than that. From content, to community management, to strategy & metrics, there are many important facets to social media. However, the one that will really make or break your brand’s social media presence is content. But what makes a great piece of social media content different? Always Consider Your Audience First. Be Disruptive.
    [Feedly] What Counts As a Video View on Facebook, Instagram, Twitter, and Snapchat? The Buffer Guide to Video Metrics
    Here’s an example of how a video post looks like on the Facebook News Feed: Specs: What counts as a view? As Facebook is pushing for live videos, Facebook Live videos tend to appear higher in News Feed when they are live than when they are no longer live. Here’s how a native Twitter video looks like on the Twitter feed: Specs: What counts as a view? Yes for live broadcasts on Twitter feed (Replays do not auto-play.). In our State of Social Media report , eighty-three percent of marketers said they’d like to create more video content in 2017. Let’s get started.
    [Feedly] Best UX Practices for Your Brand Account on Instagram
    Many followers aren’t going to read a block of text while scrolling through their feed–unless your photo or video draws them in and makes them curious. Creating and maintaining a brand on social is one of the best ways to develop a strong relationship with your target audience. Representing your company, ideas, and values on social helps potential customers identify whether or not you’re the company they want to work with, widens your reach, and enables brand discovery. Your owned social media accounts are the best resources you have for developing your brand. Post Frequently.
    [Feedly] Best UX Practices for Your Brand Account on Instagram
    Many followers aren’t going to read a block of text while scrolling through their feed–unless your photo or video draws them in and makes them curious. Creating and maintaining a brand on social is one of the best ways to develop a strong relationship with your target audience. Representing your company, ideas, and values on social helps potential customers identify whether or not you’re the company they want to work with, widens your reach, and enables brand discovery. Your owned social media accounts are the best resources you have for developing your brand. Post Frequently.
    [Feedly] Powerful Storytelling Secrets from National Geographic Travel – Lindsay Smith [SSM028]
    Undiscovered places around the world and tales of incredible human feats fill our social feed – we can’t help but click and be inspired. With more than 25,000,000 adoring fans across social media, National Geographic Travel is a poster child for the power of storytelling in marketing. Their secret? Going where no one else has gone before. This is the approach that National Geographic Travel takes to every one of their stories. And Lindsay Smith , Producer at National Geographic Travel, helps to shape and tell that story. This episode is available on: iTunes. Google Play.
    [Feedly] Facebook News Feed Updates: Authenticity and Video Completion
    For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. Whether it’s click bait or fake news, Facebook wants to limit how much of this content gets visibility in the news feed. But anyone who has been on their news feed will attest that while there may be less of this content than there once was, the difference isn’t all that noticeable. Categorize pages that post spam or try to game the news feed. Your Turn.
    [Feedly] How To Optimize Your Facebook Ads Like A Pro
    By switching to custom placement and defining your own parameters, you can focus on the more effective placements, such as the mobile and desktop news feeds. How To Optimize Your Facebook Ads Like A Pro. Facebook’s advertising network allows you to reach millions of potential customers very easily. The ad network is designed to be user friendly, allowing those with even no experience in using paid ads to reach the right type of audience. That said, it is difficult to get the best results, such as a high conversion rate, when relying on Facebook’s automatic settings. Fine Tune Your Ads.
    [Feedly] 5 Steps to Developing a Social Media Audit
    Scanning the Twitter feeds, Pinterest pages, Instagram posts and potential blogs of your brand advocates can reveal a lot about what motivates them and what they enjoy. It’s important that when your content appears in front of your customers via their feeds, it’s distinctly different from the competition. It’s the start of a New Year and many of you may be wishing to develop a social media audit for your social media channels to be sure they’re working hard for your brand. Well never fear! Outline Key Motivators. Include the Competition. Consider Execution.
    [Feedly] Facebook Is Not A Media Company (Today). Facebook Is The Mass Media (Tomorrow).
    Meaning, disregard the usual scheduling of TV and movie content and move towards live, now, feed-based and on-demand for everything. What makes a piece of content a television show, a movie, a YouTube clip? It's not a new discourse. It's something that many (including little old moi) have discussed, dissected and drafted articles about (for years). The thought is simply this: it's all just video content at this point, isn't it? The way that content gets distributed and displayed is becoming less and less about the format of the media, and more and more about the content. or not? amazon.
    [Feedly] 10 Content Marketing Lessons I Learned From Seeing How Our Content Is Shared
    76% of people use their Facebook feed to find interesting content. Do you know which blog posts or webpages are driving the most visits to your website right now? Probably. It’s not amateur hour. But did you know: Facebook sends 82% of social media traffic to longer stories and 84% of social traffic to shorter news articles. Pew Research Center, 2016). Source: https://www.hubspot.com/marketing-statistics ). In the past two years, content consumption on LinkedIn has increased 21%. Source: https://www.hubspot.com/marketing-statistics ). otherwise known as dark social). Click to zoom.
    [Feedly] Always Up-to-Date Guide to Social Media Image Sizes
    These images will always appear on your timeline, and ideally they will show up in most of your followers’ News Feeds — though with the decrease in organic reach, it’s unlikely that everyone will see your post. Will appear in feed at a max width of 470 pixels (will scale to a max of 1:1). Square Photo: Minimum 154 x 154px in feed. Rectangular Photo: Minimum 470 x 246 pixels in feed. Shows in feed: 470 × 174. Instagram is all about the images and videos presented in your followers’ feed. Appear in feed at 510 x 510 pixels. Twitter.
    [Feedly] 21 Top Google Chrome Extensions for Social Media Marketers
    You can get sucked into the vortex of posts and feeds and email and Gah… YouTube or live video and before you know it, the day has passed. In this post, I share 21 Top Google Chrome Extensions that will help you get more done as a social media marketer. . You can start using them immediately to get more productive, save time and work smarter in your business. Many of them I use every day! . I’ve been using Google Chrome extensions for a couple of years now. To say that I love them would be an understatement. They help me to stop procrastinating and get more stuff done.
    [Feedly] Why There’s No Perfect Time to Post on Facebook
    There’s more content shared to Facebook than any of us could ever consume, and as such, Facebook’s News Feed algorithm helps to determine what is shown to us every time we open up Facebook. On their Business blog, Facebook’s VP of Advertising Technology, Brian Boland explains : On average, there are 1,500 stories that could appear in a person’s News Feed each time they log onto Facebook. There probably isn’t a single best time to share to social media. to 3 p.m. Hubspot ]. Thursday at 8 p.m. [ TrackMaven ]. 1–4 p.m. Off-peak times are best [ Buzzsum0 ].
    [Feedly] How to Spy on Your Facebook Competition
    3) Facebook’s Pages Feed. Another less known way to see what your competitors are up to is to check your ‘pages feed’ frequently. If you’ve ‘liked’ your competitors’ pages with your personal Facebook profile, their page posts are now visible in your pages feed. Find your Pages Feed by clicking on ‘Pages Feed’ as found on the left hand side of your personal profile or by simply going to https://www.facebook.com/pages/feed. In other words, let me show you how to spy on your Facebook competition!
    [Feedly] Snapchat Marketing Strategy 101: Getting Started, Building a Community, and Generating ROI – Carlos Gil [SSM027]
    For me, this was a lifeline for me to grow a business and feed my family.” What started as a simple app to send disappearing videos to friends, Snapchat now attracts some of the biggest brands and influencers in the world. More than 300 million people use the app every month – generating an astounding 10 billion videos views per day! Which is why Snapchat presents a huge opportunity for businesses and brands to get in on a platform that is growing exponentially by the day. But how? And he’s really, really good at it, too. and a host of other publications. Google Play.
    [Feedly] How Competitive Analysis Can Transform Your Social Marketing Plan
    Your target audience only has so many hours in the day to interact with brands on their social feeds–you want to make sure your brand is front and center, and, if it’s not, understand why. It’s hard to motivate yourself to run competitive analysis when you’re just trying to keep your head above water as a social marketer, but investing time and resources in this form of analysis offers you unprecedented clarity–and also makes other parts of your job a lot easier. Here are just a few ways which competitive analysis can transform your social marketing plan.
    [Feedly] There Is No Salvation for the ‘Facebook Expert’
    On Facebook, because every user feed is personalized and behind a login, you have no idea what anyone else is doing or seeing. In the old days of search marketing, it was about tricking the dumb robots –buy links, cloak, spin content, or whatever trick you could pull. Sounds like a bunch of mumbo jumbo? Good–that means you’re not one of the people who are about to get slaughtered. Maybe it’s people on your staff or some of your vendors. Seeing the forest from the trees, the smart Facebook advertiser no longer salivates like happy dogs hearing dinging bells.
    [Feedly] Facebook News Feed Algorithm: Percent of a Video Watched By Users Given Weight
    Facebook announced another change to its News Feed algorithm , this time giving more weight to what percentage of a video is watched by users. They wrote: Today, we’re announcing a change to the way we rank videos in News Feed to adjust the value we give to how much of a video is watched. As a side effect, some shorter videos may see a slight dip in News Feed distribution. Longer videos that people don’t want to watch will not perform better in News Feed. Readers: What are your thoughts on the latest change to Facebook’s News Feed algorithm?
    [Feedly] 4 Video Contest Ideas to Boost Your Social Engagement
    With Facebook, Instagram, Vimeo, YouTube, and more populating video content across every social media channel, innovative marketers and influencers know they need to do more than simply post a video to deliver results, particularly as feeds become more and more video-saturated. PJ Trailers and Blackwood Lumber teamed up to gain massive engagement among their audience on their Facebook feed. Video content has been proven to increase engagement, conversion, and reach significantly and is consuming the social media universe. Video for the sake of video isn’t enough. ” 2.
    [Feedly] 101 Marketing Tools and Technology Tips for 2017
    Use Feedly to track blogs you want to read on a regular basis. With Feedly, you can subscribe to multiple RSS feeds, categorize content, and then curate for sharing on social media. A pinned post is a post that appears on the top of your feed for a longer period of time. Are you tired of all the fluff you read on marketing? Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? I’m sure you’ll pick off a couple of tips from the list below. Social Media. Use a social media management tool.
    [Feedly] Facebook Testing Ads on Messenger Home Screen in Australia, Thailand
    Head of product for Messenger Stan Chudnovsky offered more details in an interview with Kurt Wagner of Recode , saying the ads will be similar to carousel ads in Facebook’s News Feed, with cards from five different advertisers. Our current offerings like ads that take people to Messenger conversations from their Facebook News Feed and sponsored messages have demonstrated that people are interested in hearing from and interacting with business and brands on Messenger. Originally, people were also not very big believers in ads in News Feed because that felt very private, too.
    [Feedly] It’s Facebook’s Turn to Test a Stories Feature
    According to Heath, users add photos and videos to their Facebook Stories, which are visible for 24 hours, and that content does not appear in News Feed or on users’ Timelines. Facebook Snapchat Alex Heath Android Business Insider Facebook Stories Filters Geofilters Instagram Instagram Stories iOS Ireland Josh Constine Messages Napier Lopez News Feed Photos selfies Snapchat Stories stories Techcrunch The Next Web timeline VideosLet the Snapchat flattery continue, as Facebook began testing its imitation of Stories with select iOS and Android users in Ireland. are also available.
    [Feedly] Another Round of Changes for Facebook’s Trending Feature
    This is designed to help make sure people don’t miss important topics being discussed on Facebook that might not show up in their News Feed. ePublishing Facebook Algorithms Engagement Headlines News Feed Newsroom personalization Publishers Trending trending topics Will CathcartFacebook issued yet another update to its Trending feature, with three major changes rolling out to users in the U.S. starting Wednesday. Vice president of product management Will Cathcart introduced the revamp in a Newsroom post , saying that the three changes that should be rolled out to all U.S.
    [Feedly] 20 Pros Reveal What Makes a Perfect Twitter Marketing Strategy
    It’s a cool feed for catching up on what’s going on globally. It should never be considered purely a news feed and selling platform. What’s your Twitter marketing strategy? Is it working? There are over 350,000 tweets posted every minute of every day. How do you ensure your messages stand out? Google, Nike, Starbucks, and more big brands fought for attention and won. Was it luck or brilliant Twitter marketing? Twitter Marketing Strategy Insights from 20 Experts. We took a close look to learn how these big names got it right. The “Tell It Like It Is” Approach.
    [Feedly] 10 Important Skills and Traits Your Social Media Manager Will Need in 2017
    Facebook Live videos are more likely to appear higher in the News Feed when those videos are live than after they are no longer live. A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. A quick look at Google Trends shows the rise in interest in the term “social media manager” over the years and it seems that people have never been as interested in the term as they are today. But what does it take to be a great social media manager? How can you work on those areas? Copywriting.
    [Feedly] Here is Why Your 2016 Social Media Plan Failed
    To me it says, “Look, we really put the time into this content to be as valuable and look as good in your feed as possible if you share it.”. Paid social advertising can also be a very powerful way to distribute the content found within your social media plan and is arguably a necessity nowadays with the over-saturation of competing content in users’ feeds. As we look back on our social media plans of 2016 and ahead to our 2017 campaigns, it’s important that we learn from our mistakes and make adjustments to ensure a strategic new business year. Lack of Direction.
    [Feedly] How To Post From Desktop To Instagram and Stay Out of Hot Water
    Be sure to check out Agorapulse as a way to manage your Instagram feed in your own time – and never miss a comment again! If you are one of the thousands of people that would LOVE to post from Desktop to Instagram, listen up. . There are ways to do it easily (one of them might shock you!) , while keeping Instagram happy. . Nobody wants to get in Hot Water with Instagram! Use these tools and you’ll be sorted! . Before I get into the tools, I have to tell you that the first tool below might just Blow Your Mind. Joking. Don’t do that. Your account may be shut down.
    [Feedly] Why Videos Are The Best Engagement Tool You Can Use
    If you use Facebook, you can’t fail to see that a huge number of posts in your daily feed are videos. From cat videos to web design tutorials and personalized poker videos, people are happy to spend their lunch hour tuning into interesting video content in their social media or news channel feed. Changes to Facebook’s feed and the new auto play feature mean that video attracts more views and gains greater attention than a regular post. People don’t want to login to their Facebook feed and be greeted with stale posts about a new widget. We Love Video. Tell A Story.
    [Feedly] 4 Instagram Ad Features That You Need to Know About
    You’ll be able to place your promoted content in the story feeds of relevant users. We knew Instagram ads would be great before we even had them; the combination of Instagram’s higher-than-average engagement and Facebook’s second-to-none targeting system has proven to be a powerful force for businesses and advertisers. While the ads started out nearly identical to Facebook ads, however, Instagram ads have made some updates in the past year. We now have additional features and tools that aren’t on Facebook ads (though they’re still run through the Facebook ads manager). Your budget.
    [Feedly] Five Ways PR Pros Can Combat Fake News
    Agenda-driven reporting combat fake news crisis management plan Don’t feed the trolls ethics standards facebook fake news fake news is a grave concern false news Google hillary clinton How PR Pros Can Combat Fake News John Podesta Kim Jong Un laws and ethics standards legitimate news sources monitor your social media and online presence national security The PR Response to Fake News trust in the media is at a record low Twitter US Director of National Intelligence James ClapperHow can PR pros fight fake news? Allison Symonds shares five ways to get you started.
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