• IGNITE SOCIAL MEDIA  |  WEDNESDAY, NOVEMBER 22, 2017
    [Feedly] Social Media Puns to Annoy Your Coworkers With
    Ever since selfies became a social trend, my feed has been nothing but ‘ meme, myself, and I. ’. I was told I need to write this blog post by my fellow coworkers who insisted I “just need to get it out of [my] system”. Apparently, this is supposed to quell my need to make puns in meetings, and the hallway, and the kitchen, and the… Maybe it is a problem.
  • IGNITE SOCIAL MEDIA  |  MONDAY, NOVEMBER 20, 2017
    [Feedly] Three Social Media Trends That We’re Thankful For
    Since the launch of Instagram stories , we have seen it blow up in our feeds, and truth to be told, we like what we see! Instagram stories allow brands to tell a story without overwhelming the feed of a user’s profile with content. Social media moves fast! Just as you have wrapped your head around the latest platform features or developed a great new marketing tactic, the rules have changed.
  • TWIST IMAGE  |  FRIDAY, NOVEMBER 17, 2017
    [Feedly] How Did We Do In Content Marketing For 2017?
    Your content feed is about to inundated with the classic (and link-bait friendly) end of year feed of "what happened in 2017?" Can you believe that 2017 is almost done? and "what's going to happen in 2018?" The real question is this: did anybody get their predictions for 2017 right, when it comes to content marketing? Back in December my friends at Content Marketing Institute published published 60+ Predictions On Content Marketing In 2017.
  • IGNITE SOCIAL MEDIA  |  MONDAY, NOVEMBER 13, 2017
    [Feedly] Three NHL Teams to Follow on Social Media
    One of the nicest things they do (or worst, depending on if you have the game on DVR) is an update after each period where the score is easily visible in their feed. Greetings, hockey fans! While the NHL doesn’t have the massive audience of the NFL , hockey fans are a dedicated bunch and love following their favorite team(s) on social media. As an NHL season ticket holder for the last 12+ years, I can attest first-hand to just how engaged hockey fans can be on social.
  • BUFFER SOCIAL  |  MONDAY, NOVEMBER 13, 2017
    [Feedly] The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]
    It’s seamlessly integrated into members’ feeds as articles to help enhance the content-first experience. In fact, 36 percent of LinkedIn members now read interesting articles they find in their feed, an increase of 20 percent since 2014. What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands?
  • TWIST IMAGE  |  FRIDAY, NOVEMBER 10, 2017
    [Feedly] Can't Facebook Kill Twitter?
    Facebook allows you to search for things like this, but the interface and feed doesn't pull it all together well, and the algorithm messes with how information appears. First, Facebook could simply pull in Twitter's entire feed. It's simply a question of fixing the feed and adjusting the feed. feeds. Twitter does one thing right that Facebook isn't doing. No, it's not the 140 characters ( or 280 characters now ).
  • AGORA PULSE  |  THURSDAY, NOVEMBER 9, 2017
    [Feedly] Should We Be Worried about the Facebook Explore Feed?
    Could the new Facebook Explore feed be the end of organic reach? What on Earth is the Explore feed? The Explore feed is a new tab on Facebook. The Facebook Explore feed shows you posts from pages and people similar to those you follow. It was when the feed was officially launched on Desktop that the trouble started. All posts from pages had been moved to the new Explore feed leaving the main Facebook feed for posts from friends, groups and adverts.
  • JON LOOMER  |  WEDNESDAY, NOVEMBER 8, 2017
    [Feedly] Facebook Ads Dynamic Language Optimization
    Placements: Only Facebook News Feed (desktop and mobile), Instagram, and Audience Network are currently eligible. News Feed Link Description. If your brand has an international audience, one challenge can be serving ads in the user’s primary language. That challenge is significantly reduced with the launch of Dynamic Language Optimization.
  • AGORA PULSE  |  WEDNESDAY, NOVEMBER 8, 2017
    [Feedly] How I Got 24 Times More Views on LinkedIn
    You’re in a very small minority if you check your LinkedIn feed more than your Facebook feed — unless perhaps you’re a recruiter. If you don’t feel like reading this entire post, let me give you the conclusion right here: By repeating a LinkedIn post 5 times, I was able to get 24 times more views in total than the very first post had. That first post got 109 views while the next 4 got a total of 2,547 views. You read that correctly.
  • BUFFER SOCIAL  |  TUESDAY, NOVEMBER 7, 2017
    [Feedly] I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.
    That said, if you want your entire caption to be displayed on the Instagram feed, Instagram recommends keeping your caption to 125 characters or fewer. At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip.
  • CONVINCE & CONVERT  |  MONDAY, NOVEMBER 6, 2017
    [Feedly] Why B2B Companies Need to Get Started with Facebook Live
    Facebook Live allows viewers to ask questions easily, react to live content, and share on their feed. Live video is nothing new. In fact, live broadcasting has been around since the 1950s. However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business.
  • IGNITE SOCIAL MEDIA  |  THURSDAY, NOVEMBER 2, 2017
    [Feedly] Planning Your Black Friday Social Media Strategy
    You will need to get creative in order to stand out in people’s feeds. It also gives you time to build up some anticipation before everyone’s feeds get crowded with all of the other Thanksgiving and Black Friday messaging. Get in people’s news feeds early and hold off on spending money on Thanksgiving and Black Friday if you can. Now that we have entered November, brands are in holiday mode for the remainder of 2017.
  • BUFFER SOCIAL  |  THURSDAY, NOVEMBER 2, 2017
    [Feedly] A Simple 3-Step Approach to Increasing Conversions and ROI with Social Media Advertising
    With Facebook, for example, you don’t have to use the “boost post” button that you see next to your posts in the feed. There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. For example, audience targeting, budgeting , A/B testing, pixel tracking, writing, designing, and analyzing all need to be taken into account if you want to see positive ROI from social media advertising.
  • BUFFER SOCIAL  |  WEDNESDAY, NOVEMBER 1, 2017
    [Feedly] Getting Started with Instagram for Your Business: 8 Simple Steps
    Your post will appear on the feed of everyone who follows you. Unlike your normal Instagram posts, Instagram stories do not appear on your profile gallery or your followers’ feed. They are hidden behind your profile photo on a separate feed at the top of the app. To post an Instagram story, just swipe right on your Instagram feed.
  • DIVA MARKETING BLOG  |  TUESDAY, OCTOBER 31, 2017
    [Feedly] Interview With Alex Brown Author of Missionville
    So my feed is clearly less visible to my friends on Facebook, than it was prior to the book launch (I think anyway). My pal Alex Brown is a digital pioneer. He was one of the first to teach social media in a higher education setting when social media was called blogs and message boards. However, his heart belongs to the equestrian world. Alex has written several books on fiction works. Recently he wrote his first non fiction book which takes place the world of racing off course (smile).
  • BUZZLOGIX  |  FRIDAY, OCTOBER 27, 2017
    [Feedly] 8 Ways to Use Instagram’s New Multiple-Image Posting Feature (Infographic)
    Users had to scroll down through a feed, and if a business posted more than one image, there was a chance it could get lost or buried. Instagram is a force to be reckoned with: As of today there are well over 700 million users of this social media platform, and only 8 million of them are businesses. Translation? That’s a lot of consumers sharing and liking visually oriented content.
  • JON LOOMER  |  THURSDAY, OCTOBER 26, 2017
    [Feedly] Facebook Explore Feed: The Launch, the Test, and What Might Be
    If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Let’s take a closer look at what we know and don’t know about the Facebook Explore Feed and how it may impact you… Facebook Explore Feed: The Launch. Earlier this month, Facebook completed the launch of the Explore Feed. This is the Explore Feed that about 99% of us have. Facebook Explore Feed: The Test.
  • PROBLOGGER  |  THURSDAY, OCTOBER 26, 2017
    [Feedly] 5 Tips to Help You Consume Content More Productively
    feedly. feedly is a content aggregator that works on web browsers, as well as on iOS and Android devices through a free app. It lets you curate a news feed from a variety of online sources. With feedly you can scan through your preferred data sources without going to the actual source sites. It also means you can turn off things like Youtube notifications, as you’ll get the updates automatically in feedly.
  • JON LOOMER  |  THURSDAY, OCTOBER 19, 2017
    [Feedly] Facebook Lead Ads Form: Customize Thank You Screen
    First, here’s a quick refresher of how Facebook Lead Ads work… A Facebook Lead Ad looks like your typical link ad within the news feed. Facebook Lead Ads were launched more than two years ago , and they’ve been an important tool in my advertising toolbox. However, there’s been one minor annoyance with these ads: The thank you screen. That annoyance is no more. Let’s take a look at what has changed… The Old Thank You Screen.
  • AGORA PULSE  |  THURSDAY, OCTOBER 19, 2017
    [Feedly] Should My Business Bother To Have Social Media KPIs?
    That said, it is essential to keep track of your overall conversion KPIs or at least ensure that one department is doing it and feeding the information back to you. Most marketers know what KPIs are. For foggy brains, Google “Key Performance Indicators.”). ”). And yes, you should bother to have social media KPIs. There are a couple reasons why more and more smart companies insist on using them.
  • BUFFER SOCIAL  |  TUESDAY, OCTOBER 17, 2017
    [Feedly] Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes
    The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Read on, and see what goes into the complex, fascinating formulas of the Facebook News Feed. Here’s a brief summary of Facebook’s News Feed values : Friends and family come first: The main objective of the News Feed is to connect people with their friends and family.
  • AGORA PULSE  |  TUESDAY, OCTOBER 10, 2017
    [Feedly] Why Am I Losing Instagram Followers?
    People value your content enough to want to follow you so more of what you’re posting will show up in their Instagram feeds. You might lose followers if your posts come in such rapid succession that people are inundated with your content and have a hard time seeing other types of content in their feed. It feels great to launch an Instagram account, start posting, and watch the follower count go up—“they like me, they really like me!”
  • CONVINCE & CONVERT  |  MONDAY, OCTOBER 9, 2017
    [Feedly] 7 B2B Brands Using Instagram the Way You’re Supposed To
    This post from MailChimp’s Instagram account leverages a timely hashtag (#NationalHotdogDay) and brand name to show MailChimp’s quirky side: At the end of the day, people turn to Instagram to be visually surprised and inspired, often scrolling through their feed mindlessly until something catches their eye. Instagram is a fantastic platform for B2B marketers. It provides a space for making new connections in almost any industry, at almost any stage in their development.
  • PIXLEE  |  WEDNESDAY, OCTOBER 4, 2017
    [Feedly] 4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content
    Increasingly, brands are sending out broadcast emails featuring a shoppable Instagram feed. When used correctly, broadcast email campaigns can help you reach customers at scale. Furthermore, if segmented, they can help you reach specific subsets of potential customers with engaging content. And yet, broadcast emails often feel impersonal and poorly targeted.
  • AGORA PULSE  |  TUESDAY, OCTOBER 3, 2017
    [Feedly] LinkedIn Native Video Is Hot – Here’s What You Need To Know To Get Started
    The nice thing about LinkedIn native video is that it lets us see the faces behind the polished profile pictures on our feeds. LinkedIn crops vertical video to a square in the feed. Horizontal video displays in full in the feed. When people answer your post will push out to more LinkedIn users in the feed. LinkedIn native video has been rolling out to users since August 2017.
  • BUFFER SOCIAL  |  TUESDAY, OCTOBER 3, 2017
    [Feedly] 7 Facebook Messenger Marketing Strategies You Can Try Today
    The first type, click-to-Messenger ads , which I mentioned briefly above, allows you to direct people from the Facebook News Feed to a Messenger conversation with you. The Facebook News Feed is saturated with ads. There are now more than 1.3 billion people using Facebook Messenger every month 1 Techcrunch , 2017. Yes, billion with a b! Have you considered the possibility of using it for your marketing? We certainly have.
  • IGNITE SOCIAL MEDIA  |  MONDAY, OCTOBER 2, 2017
    [Feedly] 5 DIY Influencers to Follow on Social Media
    However, even with the failures, it’s difficult not to want to try the next DIY project that comes across my feed. Whenever I think about DIY projects, I think of Pinterest Fails and how most of my crafts turn out. It gives one a sense of accomplishment once a project is completed and who doesn’t like to tell others “I made that myself!”?
  • IGNITE SOCIAL MEDIA  |  THURSDAY, SEPTEMBER 28, 2017
    [Feedly] Social Media That Made Us Laugh This Month
    Burger King: If you have heard of elf on the shelf, you’ve probably seen this in your social media feed and wondered what it’s about. Establishing your brand voice is critical in the social space. Don’t take my word for it, take Stephanie’s whose blog post was picked up by AdWeek! In a world where there is so much noise, standing out can be a challenge. So, how do you stand out while staying consistent with your social strategy?
  • IGNITE SOCIAL MEDIA  |  TUESDAY, SEPTEMBER 26, 2017
    [Feedly] Mindset in the Moment- What’s In It For Them
    Think about who you’re competing with in your audience’s news feed— other brands (probably your competitors), their favorite sports team, their college buddies, their mom, bands they follow, news sources … and the list goes on. In order for your content to stand out in a user’s news feed, there has to be something in it for them. With the amount of content posted daily on social media, marketers have the blink of an eye to make their content stand out amongst all of the other noise.
  • PROBLOGGER  |  THURSDAY, SEPTEMBER 21, 2017
    [Feedly] How to establish your brand on Pinterest (and make it popular)
    Tall pictures that fill up the entire space offered by the newsfeed are more likely to outcompete images in the same feed. This will increase your visibility in other Pinterest feeds, and help you define what your brand is and what it stands for. This is a guest post by Larry Alton. If you’re a ‘picture paints a thousand words’ kind of person, then Pinterest may be a great option for you.
  • BUFFER SOCIAL  |  WEDNESDAY, SEPTEMBER 20, 2017
    [Feedly] How to Create a Social Media Marketing Strategy From Scratch
    The push toward video content has plenty of anecdotal evidence—as you browse your Facebook News Feed and Twitter timeline, you’re likely to see videos all over. This post originally published on July 16, 2014. We’ve updated it here with new research and stats and a cool new infographic. When I went rock climbing for the first time, I had no idea what I was doing.
  • IGNITE SOCIAL MEDIA  |  WEDNESDAY, SEPTEMBER 20, 2017
    [Feedly] How to Use Your Product Catalog to Drive Online Purchases
    The result is like a mini personalized catalog in the form of dynamic ads that automatically use images and details from your product feed. The text, headline, and News Feed link descriptions can be made static or dynamic with the following fields: name, brand, description, short description, price, and current price. With the number of digital shoppers in the US expected to reach 221 million next year , it’s important to find smart ways to remove barriers to purchasing.
  • KIKOLANI  |  TUESDAY, SEPTEMBER 19, 2017
    [Feedly] How to Get Insanely Productive with Social Media Updates to Scale Your Referral Traffic
    but I can’t check feeds there daily. Image updates get much more visibility in social media streams (Both social media platforms are believed to be giving photos higher rankings in the feeds). Plus these kinds of updates add variety to your feeds. Life can get crazy… Holidays, trips, family and personal life: There are lots of things that may stand in your way to being consistent with your (and your business) social media presence.
  • BUFFER SOCIAL  |  TUESDAY, SEPTEMBER 19, 2017
    [Feedly] Post Less, Boost Top Posts, and More: 14 Ways to Increase Your Facebook Page Engagement
    Since your Facebook Group is linked to your Facebook Page, engagement in your Facebook Group might influence how your Facebook Page posts rank on your members’ News Feed. Engagement on Facebook Pages has fallen by 70 percent since the start of 2017, according to BuzzSumo who analyzed over 880 million Facebook posts by brands and publishers. As a social media marketer, it is worrying to see these trends.
  • PAM MOORE  |  MONDAY, SEPTEMBER 18, 2017
    [Feedly] How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar
    Just because your social network news feeds are filled with fud and experts pushing social networks, tools and technology to anyone who will listen to them, doesn't mean you should be taking their advice. Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting.
  • PROBLOGGER  |  MONDAY, SEPTEMBER 18, 2017
    [Feedly] 211: Creating a Successful Podcast – Advice from Pat Flynn
    Your audience knows what feeds are. Podcasts work with feeds and you give iTunes, you give Stitcher, you give Google Play your feed. Every time that feed updates, those directories automatically update and then everybody who’s subscribed to your show will automatically see it in their device the next time that show comes out after they subscribe. Advice from Pat Flynn on How to Create a Successful Podcast.
  • IGNITE SOCIAL MEDIA  |  WEDNESDAY, SEPTEMBER 13, 2017
    [Feedly] Get Ahead of the Holidays with Your Social Media Strategy
    Messaging is also important to be able to break through all the clutter that is being thrown at consumers through their social feeds. I just saw a meme that said there are 15 Fridays until Christmas. Crazy, right? That means it is time to start figuring out your plan for your social media marketing initiatives for the end of the year. This post will walk you through things to consider as you get to planning. Prioritize Your Holiday Focus & Messaging.
  • BUFFER SOCIAL  |  TUESDAY, SEPTEMBER 12, 2017
    [Feedly] Never Run Out of Content to Share: 70+ Places to Curate Great Content
    Just a quick aside: my favorite method of curating content quickly is to use an RSS reader like Feedly. First, I set up my feed by finding popular sites with Feedly’s search engine. If I know the sites I want to add to my Feedly, I would enter their URLs and follow their RSS feed. Feedly also makes it easy to search for top sites for various topics. Curating top content from around the web is a great strategy to increase your social media reach.
  • BUFFER SOCIAL  |  THURSDAY, SEPTEMBER 7, 2017
    [Feedly] What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content
    TIP: Feedly is a great RSS reader for keeping up with news in your industry. Here’s how I use Feedly for staying up to date with social media news. LinkedIn found that “images generally result in a 98% higher comment rate” and “links to YouTube videos play directly in the LinkedIn feed and usually result in a 75% higher share rate” Here are more best practices from LinkedIn on making your Company Page compelling.
  • RAZOR SOCIAL  |  WEDNESDAY, SEPTEMBER 6, 2017
    [Feedly] 7 Email Marketing Conversion Mistakes to Avoid
    This is because it’s pinned to the top of the Twitter feed so all new followers will see it. While I was at the Social Media Camp in Canada I had a chat with Steve Dotto about his webinars. He said that he could predict the revenue from his webinars based on the number of email subscribers. So naturally, his focus was on getting more email subscribers.
  • KIKOLANI  |  TUESDAY, SEPTEMBER 5, 2017
    [Feedly] Is Your e-Course Just an Online Bookstore?
    Check it out: How to Bling Your Blog and Feed That Hog! This post examines the low completion rates for students taking an e-course. It also offers ideas and suggestions to shift your mindset for creating interactivity and for setting up “student outcomes” as a key objective to e-course success. After years of research, testing learning experiences, and participating in online learning, I’m finally following a path to bootstrapping success in the eLearning arena.
  • AGORA PULSE  |  THURSDAY, AUGUST 31, 2017
    [Feedly] 7 Ways to Repurpose Your Video Content
    It takes up more space in the feed and matches the Instagram style. Using square video with text overlay will grab the audience’s attention in the feed. Let’s face it, creating video content for social media can be unrewarding. It’s time-consuming to make, particularly long form video. Even something seemingly off the cuff like live video takes time to prep. Then once you’ve finished planning, shooting and editing it has a short lifespan. Don’t despair.
  • SOCIALFISH  |  WEDNESDAY, AUGUST 30, 2017
    [Feedly] Awesome Association MarComm Jobs – Week of August 30
    Write for, edit, and assist with the production of the association’s magazine and digital magazine news feed. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Senior Vice President of Communications , 340B Health – 340B Health has an opening for a SVP of Communications at our growing non-profit health care trade association.
  • IGNITE SOCIAL MEDIA  |  TUESDAY, AUGUST 29, 2017
    [Feedly] Social Media That Made Us Laugh This Month
    Could it be that by making their content sound like it was written by an enthusiastic and hungry ten year old kid, they are connecting with that inner annoying kid in all of us, who just wishes that they could spam their Twitter feeds with the same posts and get the same reactions?
  • AGORA PULSE  |  TUESDAY, AUGUST 29, 2017
    [Feedly] Are Instagram Pods a Good Way to Increase Likes?
    Recently, Instagram started using an algorithm to reorder how posts are viewed in your home feed. In March 2017, Instagram posted about the new algorithm : “To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.” An Instagram pod comprises people who are willing to engage on each other’s Instagram content to help boost posts in users’ feeds.
  • PROBLOGGER  |  MONDAY, AUGUST 28, 2017
    [Feedly] 208: 5 Actionable Tips You Can Use to Get Better Results on Your Facebook Page
    A lot of it’s the way you feed Facebook. If you’re feeding your reader, if you’re giving them the things that make them happy, and you’ve optimized your page with other content, you’re already engaged, it’s like a rising tide, your content will also grow. They’re probably not filling their feed with lots of hashtags, they’re probably not tagging 1,500 things. Any of their friends that also like your page, you now jump up in their feed. That feeds Facebook comments.
  • KIKOLANI  |  SUNDAY, AUGUST 27, 2017
    [Feedly] 70+ Resources on How to Start a WordPress Blog
    Reading – includes what your homepage will display, how many blog posts to show, and what will be displayed in the RSS feed. Subscription Options – This is where you put your RSS feed link. The second would be the analytics for the RSS feed (more on that in a bit). Analytics for the RSS Feed. It also allows you to connect to social profiles, handle your email list, create a newsletter (or just use the RSS feed as a stylish HTML newsletter), and much more.
  • BUFFER SOCIAL  |  THURSDAY, AUGUST 24, 2017
    [Feedly] Instagram or Snapchat: Which is the Best Fit For Your Business?
    Furthermore, the ability to get in-depth analytics on how our content is performing across our feed, Stories, and Live is a major value-add. Instagram posts will stay on your feed and profile, whereas Snaps dissappear after 24hrs. Feed ads. Instagram Feed ads cost a little more than Stories ads, between $5 and $7 CPMs. Should our business be on Instagram or Snapchat? Or both?
  • BUFFER SOCIAL  |  TUESDAY, AUGUST 22, 2017
    [Feedly] Get Over Your Creativity Block With These 20 Social Media Content Ideas
    Reach: Facebook ranks live videos higher on the News Feed than non-live content. As a social media manager , it can be super fun to strategize and come up with multiple ways to share content with your audience. But it’s also easy to get stuck in a creative rut. I know I’ve certainly found myself pondering questions like: What content should I share on our social media profiles? How can I share a blog post on Facebook in a new, creative way?
  • SIMPLY MEASURED  |  MONDAY, AUGUST 21, 2017
    [Feedly] 15 Tips Retailers Need to Be Using on Facebook
    People get just as annoyed when they see the same thing over and over on their social media feeds. 2560 1340 With over 2.01 billion monthly active users, Facebook holds powerhouse potential for retailers—that’s more users than Twitter and Instagram combined. Year over year, Facebook has generated 17% increase of users, spanning all over the globe, various demographics, and age groups. Facebook is a marketer’s dream platform.
  • IGNITE SOCIAL MEDIA  |  MONDAY, AUGUST 21, 2017
    [Feedly] 7 Travel Influencers you should be following on Social Media
    While I could provide you with a long list, we’ll just highlight a few for you today to enhance to your social feeds. From pictures of national landmarks to exotic locations, I think we can all agree that with the age of social media that travel inspiration is all around us. We can live through our family and friend’s pictures from their vacations, but there’s more!
  • SIMPLY MEASURED  |  FRIDAY, AUGUST 18, 2017
    [Feedly] 7 Ways to Increase eCommerce Sales with Facebook Ads
    Take a different turn: let it appear in their Facebook news feed as a pop-up, with a vibrant picture and persuasive copy. 2560 1280 Social marketers use various marketing channels, but organic posts are not enough. We need: Relevant high traffic. More conversions. A strategy for repeat sales. With 2.01 billion monthly active Facebook users, Facebook Ads are a great way to increase eCommerce sales. There might be some failed attempts before you find what makes the perfect ad.
  • IGNITE SOCIAL MEDIA  |  FRIDAY, AUGUST 18, 2017
    [Feedly] Social Media Buzzwords Explained
    Dark posts: These ads show up in your news feed on Facebook that doesn’t publish to your Timeline or in your fans’ feeds organically. With social media’s ever changing vocabulary, we break down the most important industry buzzwords that every marketer needs to know and understand. Chatbots. Because this is now the norm and the way we communicate, businesses have made it available as a service in messengers like Facebook Messenger or website customer support.
  • IGNITE SOCIAL MEDIA  |  FRIDAY, AUGUST 18, 2017
    [Feedly] Social Media Buzzwords Explained
    Dark posts: These ads show up in your news feed on Facebook that doesn’t publish to your Timeline or in your fans’ feeds organically. With social media’s ever changing vocabulary, we break down the most important industry buzzwords that every marketer needs to know and understand. Chatbots. Because this is now the norm and the way we communicate, businesses have made it available as a service in messengers like Facebook Messenger or website customer support.
  • BUFFER SOCIAL  |  THURSDAY, AUGUST 17, 2017
    [Feedly] 30+ Free Instagram Tools to Help You Grow Your Following
    Feed Them Social. Feed Them Social is a WordPress plugin for displaying your social media feeds on your website. By having your Instagram feed on your website, you could encourage your visitors to check out and follow your Instagram account. According to reviews of the plugin, it takes only a few clicks to set up the feed and the team provides excellent, timely support. You can see a demo of our Instagram feed here. Instagram Feed.
  • BUZZLOGIX  |  TUESDAY, AUGUST 15, 2017
    [Feedly] Stress-free Social Media Management
    Go to the topic streams to read the actual posts, feeds and mentions and get inspired. . All Your Social Channels, In One Place. Buzzlogix is the go-to social media management tool for busy social media managers and specialists. Did you know that you can now take Buzzlogix Social Media Monitoring & Management Tool with you and access it anytime and anywhere on iOs and Android ?
  • IGNITE SOCIAL MEDIA  |  TUESDAY, AUGUST 15, 2017
    [Feedly] How to Dress Up Your Content For Halloween
    Capitalize on your fans newfound DIY inspiration by filling their feeds with all kinds of DIY projects, recipes, and costumes that use your product or service. Scroll through any social network and you’re bound to see your feed flooded with heavily branded content, advertising everything from cars to carpet cleaning.
  • JANET FOUTS  |  MONDAY, AUGUST 14, 2017
    [Feedly] Hating on Social Media – #NOTOK
    Sad to see people I respect lured into the fray, bringing their own rage to the forefront, feeding the frenzy. Recent activities in Charlottesville and Seattle have been widely reported in the media and particularly on social media. What I have read and heard the last few days sickens me, and I agree with many that it is important,–no, vital–that we stand up and say in a clear voice, “Hate is not OK!”
  • BUFFER SOCIAL  |  SUNDAY, AUGUST 13, 2017
    [Feedly] The Ideal Image Sizes for Your Social Media Posts: Guidelines for All 6 Major Social Networks
    One last thing: How exactly should your image look so it fits in the News Feed, timeline, or stream? One of the big questions for me is how you get an engaging image to look its best when it’s in a stream, timeline, or News Feed? When choosing an image to go along with a link, Facebook looks at the Open Graph tags for a page, specifically the og:image tag, which specifies the image that Facebook should use when sharing in the News Feed.
  • RAZOR SOCIAL  |  THURSDAY, AUGUST 10, 2017
    [Feedly] Content Curation Tools: A Curated List of Content Curation Tools
    You can set up your streams based on relevant keywords and use filters to get the latest content from specific sources, including websites, twitter influencers, or RSS feeds. This is enabled through integration with platforms, such as Buffer, HootSuite, Feedly, MailChimp, and others. Feedly – Create categorized content feeds. Feedly is an excellent tool for aggregating RSS feeds. You can also get a Feedly mobile app, available for both iOS and Android.
  • BUFFER SOCIAL  |  THURSDAY, AUGUST 10, 2017
    [Feedly] How to Create Beautiful Instagram Stories (and 10 Amazing Templates to Use)
    Who knows, maybe they’ll even become the new News Feed. More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month. Stories are an incredible way to connect with your audience in fresh and authentic ways. But creating attractive Instagram Stories can be challenging and time-consuming. We’d love to help with that!
  • AGORA PULSE  |  TUESDAY, AUGUST 8, 2017
    [Feedly] The Real Scoop on Facebook Video Covers
    Square video tends to work best on Facebook because it takes up more space on the feed, gaining more attention. Facebook is testing a new feature – video covers for Facebook pages. Facebook is all about video these days. Mark Zuckerberg called it a ‘Mega trend’ comparable to mobile. So it’s not surprising that Facebook video covers have appeared. Facebook wants us to use video — a lot of video — and this is just one of the ways they are encouraging it.
  • BUFFER SOCIAL  |  TUESDAY, AUGUST 8, 2017
    [Feedly] The 25 Top Social Media Management Tools for Businesses of All Sizes
    It has a strong focus on visual content, allowing you to pull images and videos from Instagram, Flickr, YouTube, and your RSS feeds. How do you stay on top of all your social media marketing tasks? From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Thankfully, there are a bunch of awesome social media management tools available to help.
  • PIXLEE  |  MONDAY, AUGUST 7, 2017
    [Feedly] 5 Ways to Add Customer Reviews to Your WordPress Website
    You can install Pixlee’s Free Social Feed for Instagram or purchase the complete Pixlee solution ( which allows you to create shoppable Instagram feeds, lookbooks of user-generated content, and more) here. . The Instagram feeds that feature earned media can help to tell a more authentic brand story and to better educate online shoppers about your products. . Customer reviews are an important and necessary component of every e-commerce website.
  • JON LOOMER  |  MONDAY, AUGUST 7, 2017
    [Feedly] Facebook News Feed: Website Speed Gets Higher Priority
    Facebook is constantly tweaking their news feed algorithm. The latest impact of the algorithm to the Facebook news feed: Website speed. Let’s take a closer look at the change to the Facebook news feed algorithm, as well as some of Facebook’s recommendations to keep your content at the top of the feed. News Feed Update Favors Website Speed. If signals indicate the webpage will load quickly, the link to that webpage might appear higher in your feed.
  • PROBLOGGER  |  MONDAY, AUGUST 7, 2017
    [Feedly] 205: 5 Obstacles Bloggers Face (And How to Get Over Them)
    It was somewhere feeding around the edges. How to Overcome 5 Blogger Obstacles. As I record this, I’m just home from our first ProBlogger event of the year in Brisbane and am preparing for our next one in the coming days in Melbourne. The Brisbane event was really worthwhile.
  • SIMPLY MEASURED  |  THURSDAY, AUGUST 3, 2017
    [Feedly] How to Encourage User-Generated Content on Social Media
    The fashion juggernaut, Michael Kors, made perfect use of influencers during Fashion Week in 2015 with their #AllAccessKors section featured below the video feed of the brand’s runway shows. 2560 1280 It’s no mystery that social media is a powerful tool when it comes to marketing your business. But with an increasing number of businesses spending top dollar on social media every month, it’s easy to feel like your social media marketing efforts are falling flat.
  • BUFFER SOCIAL  |  WEDNESDAY, AUGUST 2, 2017
    [Feedly] The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach
    Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. This update provides new ways for brands to boost engagement and could go some way to countering the decline in organic reach Facebook Page owners have been experiencing for the past few years. More than 1 billion people around the world use Groups.
  • JON LOOMER  |  TUESDAY, AUGUST 1, 2017
    [Feedly] Facebook Messenger Ads: A Guide
    When it’s all said and done, this is what my ad looks like within desktop news feed: As mentioned earlier, once someone clicks that ad they will be directed to a conversation within Facebook Messenger. In the case of Messenger Destination, your ad may appear in several different placements (desktop news feed, mobile news feed, Instagram feed, etc.),
  • IGNITE SOCIAL MEDIA  |  MONDAY, JULY 31, 2017
    [Feedly] Webinar Recap: A Decade in Social Media. What’s Now. What’s Next?
    In 2013/2014, we started seeing Facebook reduce visibility of content in the news feed and much more of a focus on mobile first social. This month, we hosted a webinar in honor of our 10 th anniversary in business. The focus of our webinar was around the changes we have witnessed in the social space over the past decade, the current trends, and our predictions for the years to come in social media. The Past 10 Years in Social Media.
  • PROBLOGGER  |  MONDAY, JULY 31, 2017
    [Feedly] 204: 6 ‘Ordinary’ Things That Will Grow Your Blog into Something Extraordinary
    I love watching Christina’s Instagram feed as she goes traveling around the world to fashion shows and released an ebook, and this week, released your book here in Australia. The other morning I’ve got an email from someone, actually it’s a Facebook message from someone, saying, “The 6:00AM Facebook post you do didn’t come up today in my feed.” How Ordinary Things Can Lead to Extraordinary Results With Your Blog.
  • JON LOOMER  |  FRIDAY, JULY 28, 2017
    [Feedly] Facebook Groups for Pages: Cut Through the Clutter
    The news feed is a competition for eyeballs, so Facebook helps surface what they believe will be most interesting to users. So the deprioritization of brands in the news feed is apparently the right move for user experience. One challenge for brands is that a post to the news feed is a one to many conversation. As a result, this discussion is much more likely to make its way into the competitive news feed.
  • BUFFER SOCIAL  |  THURSDAY, JULY 27, 2017
    [Feedly] How We Increased the Readership of Buffer’s Blog to Over 1.5 Million Visits
    A great headline can bring people to a blog post from RSS feeds, social media, and search engines. For example, when we updated our social media analytics tools post in March 2017, the daily traffic more than doubled from about 300 to 700 : (The two spikes of traffic came from our RSS feed and email digest). Every company is a media company these days, and Buffer is no different.
  • SIMPLY MEASURED  |  TUESDAY, JULY 25, 2017
    [Feedly] 4 Facebook Ad Campaign Rookie Errors to Avoid
    Facebook videos have increased 360% across everyone’s news feeds. So you’re an online merchant, and you’ve set up some Facebook ads, but you’re not seeing an increase in conversions or sales. You’re not alone. It’s (deceptively) easy to set up some Facebook ads, but it can be tricky to perfect them from a brand and ROI perspective.
  • IGNITE SOCIAL MEDIA  |  TUESDAY, JULY 25, 2017
    [Feedly] Using Your Budget to Drive Sales on Facebook and Instagram
    These ad units automatically use images and details from your product feed, like a mini personalized catalog. Using Your Budget to Drive Sales on Facebook and Instagram. With so many objectives available on Facebook and Instagram, it’s important to know which ones are best—and most efficient—at driving sales. Here are two key objectives you should be spending your media dollars on. Website Conversions . Of all of the objectives, this is my personal favorite.
  • AGORA PULSE  |  TUESDAY, JULY 25, 2017
    [Feedly] Why Am I Shadowbanned on Instagram and What Can I Do About It?
    While some brands experienced this originally when Instagram’s feed algorithm was introduced, this was something a little different. Have you noticed any drops in your Instagram engagement in the last few months? If so, you aren’t alone. Starting several months ago, a number of profiles started seeing big dips in the engagement on their Instagram content.
  • SOCIALFISH  |  MONDAY, JULY 24, 2017
    [Feedly] 3 Ways Social Media Changed This World for the Better
    I have a friend who blocked herself from Facebook because her friends’ feeds made her feel jealous and often angry. It’s somewhat in trend these days to keep talking about how social media actually made us lonely. We keep sharing examples and funny memes on how people used to meet each other in person and these days everyone just keeps staring into their phones. To some extent, these concerns may be justified.
  • PROBLOGGER  |  MONDAY, JULY 24, 2017
    [Feedly] 203: How to Approach Influencers in Your Niche
    A few people were reporting that threads were showing up in their friends’ feeds and things like that. How to Connect With Influencers in Your Niche. Today I want to share some teaching on how to approach influencers and other well known people in your niche (or outside it too). One of the most powerful ways to grow your profile, audience and brand is to connect with others in your niche.
  • SOCIALMEDIA.BIZ  |  SUNDAY, JULY 23, 2017
    [Feedly] 5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy
    You can even move the content around in the feed of suggestions if you want a specific post to gain more exposure. Smarp can also automatically pull content from your social media pages and RSS feeds, so that every new post on your blog will automatically aggregate to your Smarp feed of suggested shares. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well. Post by Adi Englander.
  • DEVUMI  |  THURSDAY, JULY 20, 2017
    [Feedly] The New LinkedIn Suggested Stories Feature: Use it to Be Discovered
    LinkedIn is slowly rolling out a new feature that will influence the platform’s news feed experience. With the launch of trending storylines, you’ll notice curated, interest-based feeds. This will help you connect to relevant stories and discover diverse ideas. Let’s see how you can use LinkedIn’s latest addition to expand your reach and influence. The new […]. The post The New LinkedIn Suggested Stories Feature: Use it to Be Discovered appeared first on Devumi.
  • BUFFER SOCIAL  |  THURSDAY, JULY 20, 2017
    [Feedly] Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue
    When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. When people view social media, they are no longer just thinking about the posts on their news feed. Social media is changing. It used to be a one-to-many channel.
  • KATIE LANCE  |  WEDNESDAY, JULY 19, 2017
    [Feedly] The #GetSocialSmart Show Episode 029: How to Use Instagram Stories
    If you’re a real estate agent, you’re a business professional, you’re out and about you might be showing some of the things that you’re doing for business maybe on Facebook or your Instagram feed, but Instagram Stories allows us to tell the back story and let’s face it, we all love watching reality TV, so why not create that with Instagram Stories. Are you using Instagram Stories?
  • AGORA PULSE  |  TUESDAY, JULY 18, 2017
    [Feedly] What Facebook Image Sizes Should I Care About?
    The optimal size for post (shared) images is 1,200 x 630 pixels however the maximum width and height in your Facebook feed is 2048 x 2048 pixels. Choosing an image to go along with a link, starts within your WordPress site because Facebook looks at the Open Graph tags for a page which specifies the image that Facebook should use when sharing in the News Feed. Recommended News Feed image size: 1,200 x 900 pixels.
  • IGNITE SOCIAL MEDIA  |  THURSDAY, JULY 13, 2017
    [Feedly] Christmas In July- It’s Never Too Early To Start Planning
    It’s July, and our feeds are full of tips on how to beat the summer heat, recipes for smoky BBQ and corn on the cob, and photos of white, sandy beaches far away from work. Fill their feeds with styling tips, scrumptious recipes, home décor, helpful hacks or quick fixes for the home, or any other unique content your brand can provide.
  • CONVINCE & CONVERT  |  THURSDAY, JULY 13, 2017
    [Feedly] How to Create Effective LinkedIn Ads for Business
    Sponsored content displays natively in users’ regular feeds. There is no social media site more important for creating a professional image and networking with others in your industry than LinkedIn. With more than 430 million members , including leaders from each Fortune 500 company, the site has become the go-to network for professional purposes. LinkedIn’s reach and reputation also make it an ideal place to connect with your audience through targeted ads.
  • CONVINCE & CONVERT  |  THURSDAY, JULY 13, 2017
    [Feedly] How to Create Effective LinkedIn Ads for Business
    Sponsored content displays natively in users’ regular feeds. There is no social media site more important for creating a professional image and networking with others in your industry than LinkedIn. With more than 430 million members , including leaders from each Fortune 500 company, the site has become the go-to network for professional purposes. LinkedIn’s reach and reputation also make it an ideal place to connect with your audience through targeted ads.
  • BUFFER SOCIAL  |  TUESDAY, JULY 11, 2017
    [Feedly] How to Keep Up With Social Media News in Just 10 Minutes a Day
    Or that Facebook has also changed the News Feed to encourage high-quality links to be shared ? You might be most interested in Product News , News Feed FYI , and Measurement FYI. The fastest way, I’ve found, to stay on top of these news sites and blogs is to use Feedly , an awesome RSS reader. To make things easier for you, I’ve set up a shared collection of the sites mentioned above in Feedly.
  • AGORA PULSE  |  TUESDAY, JULY 11, 2017
    [Feedly] How to Use Instagram Stories to Increase Reach
    Instagram posts appear in users’ feeds, and will live permanently (unless you delete them) on your profile page. Instagram Stories are found above the home feed. You can start at the beginning of the Story feed by clicking on the very first bubble, or just choosing to watch a specific one. While users may skip brands’ content in the feed, your content will absolutely pop up in their Stories stream. Subscribe to The 6 Minute Social Media podcast via iTunes | Stitcher.
  • PIXLEE  |  MONDAY, JULY 10, 2017
    [Feedly] SEO Ideas: How to Improve SEO with User Generated Content
    This is an ideal platform for an emerging business, 75% of Twitter users feel more confident purchasing from an SMB after reading its Twitter feed. User-generated content (UGC) is any type of content created by users of online platforms. It can be in the form of photos, videos, text posts, product reviews, and more. It’s highly trusted by consumers and impacts purchasing decisions. Yet what many marketers don’t know is that it’s also good for SEO.
  • PROBLOGGER  |  MONDAY, JULY 10, 2017
    [Feedly] 201: The Secret to Building a Blog with Big Traffic and Profit
    But virtually, none of it ever came back despite my best efforts, despite me trying to get that traffic to go and visit another post, and to sign up for my RSS feed, and to follow me on Twitter, and all these other things that could have happened to help me make it come back. How to Build Traffic and Profit into Your Blog. On today’s episode I want to talk about a key to creating a blog with lots of traffic and profit.
  • BUZZLOGIX  |  FRIDAY, JULY 7, 2017
    [Feedly] Buzzlogix Feature: Instagram Topic Streams
    Your feed can also be exported into simple, yet informative 1-Click Analytics Reports. Instagram has doubled its monthly user base to 700 million users in the last two years. As it continues to grow in popularity, it is imperative for social media monitoring and management tools to adapt. Buzzlogix has recently taken its powerful listening capabilities to Instagram.
  • BUFFER SOCIAL  |  THURSDAY, JULY 6, 2017
    [Feedly] We Made These 10 Social Media Mistakes so You Don’t Have To
    As square videos and images are no longer cropped on Facebook and Twitter, they take up more real estate on someone’s feed — 78% more, in fact. Another fun experiment to explore might be posting vertical videos and images, especially since Facebook is showing a larger preview of vertical videos on its mobile feed. This might sound contradicting — and it’s scary for us to admit.
  • JON LOOMER  |  FRIDAY, JUNE 30, 2017
    [Feedly] Facebook Metrics: New Ways to Measure Ad and Page Engagement
    Follows: Page admins can already see the total number of follows (the number of people who choose to see updates from their page in the news feed) their page has. Facebook has announced several metrics that will give marketers better insights into user engagement with their ads and page. These metrics will roll out over the coming weeks, though no specific timetable was provided. Here’s what you need to know… Landing Page Views.
  • KATIE LANCE  |  THURSDAY, JUNE 29, 2017
    [Feedly] Tips for Creating Your Online Story
    Using tools like Canva, Piktochart or Design Feed can help turn a post that is just ok – to a post that is awesome! It can be a real struggle: day after day, week after week and month after month to come up with creative content for your social media channels to tell your online story.
  • PROBLOGGER  |  THURSDAY, JUNE 29, 2017
    [Feedly] 5 Ways You Can Use Facebook Groups to Benefit Your Blog
    When comments started migrating from our blogs to Facebook posts (which quickly disappear into your feed history), many bloggers mourned that shift. When you think of using Facebook for your blog, what comes to mind? Declining organic reach? Pay to play? Sharing endless memes just to get engagement? Posting your latest blog post only to hear crickets? But hang on, didn’t all the conversation move from our blog comments to Facebook?
  • AGORA PULSE  |  THURSDAY, JUNE 29, 2017
    [Feedly] Which Facebook Ad Objective Should I Choose?
    This can have the added bonus of generating additional reach, as people’s engagement with your content can generate additional stories and organic reach into news feeds beyond the initial audience you have paid to access. This requires you integrating your product catalog with Facebook and generating product feeds that you can choose from when creating your campaigns.
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 27, 2017
    [Feedly] 81 Percent of Marketers Optimize Social Video for Mobile [Infographic]
    For example, you can personally find me watching videos on my phone while waiting in line for coffee, on the subway, and/or scrolling through my news feed in bed before I go to sleep. Much like the golden age of Hollywood, new advances in technology have cleared the path for today’s golden age of online video, empowering brands and small businesses alike to create video content like never before.
  • PROBLOGGER  |  TUESDAY, JUNE 27, 2017
    [Feedly] The Psychology of Comparison and How to Stop
    ” “Her Instagram feed is so slick.” Isolation feeds the monster. Studies suggest that immersing ourselves in those feeds filled with beauty and success may damage our self-esteem and put us at risk for depression and anxiety. We’re not hanging out on competitors websites, or checking their social feeds. By ProBlogger expert Ellen Jackson of Potential Psychology. Bloggers, solopreneurs, consultants, writers, founders – we’re solo species.
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 27, 2017
    [Feedly] 81 Percent of Marketers Optimize Social Video for Mobile [Infographic]
    For example, you can personally find me watching videos on my phone while waiting in line for coffee, on the subway, and/or scrolling through my news feed in bed before I go to sleep. Much like the golden age of Hollywood, new advances in technology have cleared the path for today’s golden age of online video, empowering brands and small businesses alike to create video content like never before.
  • IGNITE SOCIAL MEDIA  |  MONDAY, JUNE 26, 2017
    [Feedly] Social Media Roundup: Best In Class Brand Social Voice
    Looking through your social feed (pick any) we all pause when we get to our favorite brand. We love their social voice. What is it about them that makes the brand stand out among the others? Is it their photography? The witty caption they include with their post? Or is it something else? We all have that one brand that we follow where we are excited to see new content from, the one that never (or hardly) seems to fail in getting us to tap the like button (or heart).
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