Let me start of by wishing everybody a very ‘Happy New Year 2009’ ! I hope that this year brings great success and joy to all of us.
If I re-collect the recent developments, it is really fascinating to see so much happening on the ‘Social Media’ front in India. When we compare it with the same time last year, the ‘SM’ space seems to be so bright.
Via Carf
We’re witnessing more and more offline discussions about this subject, newer breed of quality bloggers who’re providing their perspective, research activities being carried about and even some very unique & collaborative efforts in online blogging. Bright and enthusiastic minds are engaging in quality conversations with a mutual feeling of participation/collaboration.
Recent Observations from Indian Social Media Sphere
- State of Indian Blogosphere Collaborative report 2009
- Social Media Research
- Consolidated list of Indians in Social Media
- New Blogs on Social Media
- Increased frequency of offline meetups
- Twitter lights up with Social Media Conversations
- Indian CEOs on Blogs and Twitter
Fellow SM blogger, Gaurav Mishra has kick-started a fantastic collaborative effort to take stock of (Blogs, Blogging, and Bloggers) primarily reflecting the state of Blogosphere in India in 2009. Excellent initiative, the action has already started !!
There is a real dearth of numbers, statistics and trends on Social-media. Dear friend, Nimesh has provided an nice start to the year by conducting a small research on the ‘Social Media Landscape in India’. Do share information about other agencies/individuals who are doing focused research on this subject.
There are so many of us who are active in this subject. The beauty of web is that some are from from prominent Metros and some hail from the remotest places in the country. Mayank has realized this problem and has taken the task of compiling a consolidated list of Indians in Social Media. If you have been using/evangelizing social media in India don’t forget to add your name to the list here.
Blogs focused on social media usage by Indian corporates and brands have grown. Karthik’s Beast of Traal and Rudhrakssh’s Indian Social Media are two fine examples.
We’re witnessing more and more of this 🙂 Passionate souls hungry to talk about their favorite subjects meet at one place and share their ideas. Delhi Tweetups, Mumbai Tweetups and many more !
The usage of Twitter has picked up exponentially in India. #Mumbai was a trend-setter. It is heartening to see evangelical heads using twitter to discuss Social media trends and its future in India.
Social Media Conversations on Twitter
Blogs – Prominent Indian CEOs and Innovators are using blogs and micro-blogs to share their learnings for e.g. Mohan Babu , Ajit Balakrishnan, Sanjeev Bikhchandani, Vineet Nayar, Manish Jain, Sramana Mitra, Rashmi Sinha, Om Malik, Shantanu, Shalin Jain, Manish Jain
Twitter – Pranav Bhasin, CEO, Lifeblob, Vijay Anand, founder, Proto.in , Rajiv Poddar, founder, CallGraph.in, Aloke Bajpai, CEO, iXiGO.com, @iXiGOIndia
Click here to read more about Indian CEO/Innovator blogs and here to read more about Indian CEOs on twitter.
Update – One notable addition to the above list is my company’s spiritual guru – Sunil Malhotra ! He writes an Innovation Blog and tweets here.
In addition, other individual blogs/news portals like Watblog.com, Trak.in, Sampad Swain have been actively covering social-media centric news in India.
I think that this is just the beginning ! 2009 promises to be the year of ‘Social Media Revolution’ in India.
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themarketingblog.wordpress.com 
We are coming to the Orient and Asia …Social Media and the New E commerce GAINT online is our Goal Indian Partners need
JR
VP Of MLMSubmit
Lot of excitement in the field – I guess all th einvolved people will have to consolidate their effort if they want to see this sector grow and mature
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this latest toolbar i found is great as it connects to all the social networks together at a time.also it alerts you of any new messagein any of ur emals ids listed also alerts u of any new friends request in any social network.the best thing it has live radio mirchi fm on it. install from link below:
http://www.moneytoday.ourtoolbar.com
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@sudhindra,
yes absolutely, Barrack Obama knows about Internet Marketing & the reach of Social Media marketing, but how about people who has half knowledge about Social Media strategies and internet marketing, there are maximum chances of failing in the initial stage. Then obviously people will start perceiving it as a wrong choice of communication. I think the consultant who explains their clients should build an approach using logic and not tools and approach. Such as relating it to the real life examples, so that the client develops clear anticipation toward digital Communications and does not give up easily
good one!! I absolutely agree with the fact that the social media is rising in India. People have started understanding the power of social media. Latest example is Obama. But we need to ensure that each campaign has its own specific needs and strategies.. we cant apply the same steps everywhere…. although logic would be same but approach should be different . . .
hey.. thanks for adding my blog buddy. yes its true that Indian Marketers have started realizing the importance of Social Media, but it might take some more time to actually create an impact , as our corporates still think that it is just Social Networking and Blogs. Despite of Blogs getting covered regularly in India Publications, people still fail to notice it. Moreover, they still think that just creating profiles and pitching Bloggers is sufficient. I have seen many people leaving their Digital Programmes in half way and donot even bother to maintain it. The best part of Digital Communicaitons is to maintain and not just creating it.
It’s great to see the social media mercury rising up in India.
All of a sudden it seems like lots of people are doing interesting work in the field but what remains to be seen is how and when the sector matures, will there be lots of independent players or some big companies with just a few freelancers.
Incidentally I haven’t noticed many people/agencies/companies using social media to improve customer service, especially. Would love to see that happening too.
Thanks for the mention 🙂
daksh…gr8
Daksh, nice summary.
While its great to have a growing community of social media, efforts that analyze, and quantify this growth are equally important. I am looking forward to see more blogs in the (2) category above.
Thanks for adding my blog in your write-up. I see a lot of potential for Indian companies to start engaging via social media – for marketing or for PR. The future looks good for social media consultants who can offer informed and sensible strategies of engagement.
That’s true 🙂
Lot of excitement in the field – I guess all th einvolved people will have to consolidate their effort if they want to see this sector grow and mature
Nimesh