Convince & Convert

DECEMBER 13, 2023

Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

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Sprout Social

JANUARY 31, 2024

Is your YouTube engagement where you want it to be? Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. And like any other type of social media engagement , competition on YouTube is fierce. Especially when performance is tied to the ever-changing YouTube algorithm.

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YouTube Engagement Metrics Analytics 99

Jon Loomer

NOVEMBER 29, 2022

You may know that I have fully embraced short-form video during the past couple of months. I now focus first on short-form video. I make time for recording and editing videos. At least one video will be published to TikTok, Instagram Reels, Facebook Reels, YouTube Shorts, and LinkedIn on most days. Time is money.

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Video Marketing ROI Buy 200

Buffer Social

OCTOBER 9, 2023

Everyone is focused on the YouTube Shorts algorithm as the key to growing as a creator on the platform. YouTube offers different content types, each with robust analytics. How to find your YouTube Shorts analytics Whether you prefer analyzing data on a desktop or on the go via mobile, YouTube has got you covered.

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Analytics YouTube Overview Metrics 85

Likeable

SEPTEMBER 13, 2021

For the better part of the last decade, social media platforms—and therefore, consumers—have become increasingly focused on video. In 2020, 96 percent of consumers increased their online video consumption, and as of 2021, an average person is predicted to spend 100 minutes per day watching online videos. YouTube by the Numbers.

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YouTube Video Marketing Embedding 84

Hootsuite

NOVEMBER 21, 2023

YouTube Shorts are bite-sized vertical videos that can supercharge engagement with your audience. It’s quick and easy to upload YouTube Shorts, so what are you waiting for? Whether you want to upload your YouTube Short from desktop or mobile, we’ve got you covered. Under Create , select YouTube video.

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Hootsuite

SEPTEMBER 27, 2023

Just like all the other social platforms, YouTube has been leaning hard into short-form video content, with a Shorts tab on the main menu and a prominent Shorts feature on the watch page. So, it’s no surprise that YouTube Shorts reached two billion monthly logged-in users as of July 2023. Can you monetize YouTube Shorts?

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Sprout Social

AUGUST 3, 2022

Owned by Google, you’ll be working with the Google Ads network to create your YouTube ads. But if you’re new to the process, this guide will help determine the best types of YouTube ads for your channel and how to make them as effective as possible. Types of YouTube ads. Types of YouTube ads. Bumper ads.

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YouTube Advertising CPA Cost 110

Sprout Social

AUGUST 2, 2022

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. Short-form video.

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YouTube Trends Strategy Content 139

Social Media Today

DECEMBER 7, 2020

YouTube has provided some new insights into how its feed algorithm works, and how creators can align with its systems to maximize video performance.

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YouTube System Feed Feedly 218

Hootsuite

NOVEMBER 14, 2023

Ever wonder how much your average cat video generates on YouTube? Before you quit your day job, you’ve got to answer the question, “How much does YouTube pay per view?” ” Get ready because we’ve taken it upon ourselves to answer whether or not monetizing your YouTube channel is worth it.

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Social Media Today

JUNE 27, 2019

YouTube is rolling out some new tools to give audiences more control over the video recommendations in their feeds.

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YouTube Tools Video Feed 166

VEED Grow

JUNE 2, 2020

Taking a video and converting it from YouTube to Instagram doesn’t have to be a complex task. Whether you want to share a TikTok compilation YouTube video as an IGTV video or how to post a YouTube video to an Instagram story - today we’re teaching you how.

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YouTube Instagram Video How To 94

Ignite Social Media

APRIL 22, 2021

As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category. YouTube As A Social Media Network. YouTube Stories.

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YouTube Social Media Notification Film 154

Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. Moreover, consumers watch live videos for 10-20x longer than pre-recorded videos.

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YouTube Privacy Mobile Video 131

Sprout Social

FEBRUARY 16, 2022

The YouTube algorithm is designed to help viewers find videos they want to watch and maximize long-term viewer satisfaction. Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. Here’s what YouTube looks like today: There are now an estimated 2.1 2012: Watch time.

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YouTube Notification Video Trends 123

Buffer Social

JUNE 21, 2023

YouTube is a staple in the global cultural landscape – parents use it to keep their kids occupied, students use it to learn, and millions use it for entertainment, information, and everything in between. Engagement metrics including likes, dislikes, and shares on a video. Why does certain content go viral seemingly overnight?

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YouTube Content How To Survey 110

Buffer Social

AUGUST 21, 2023

Short-form video is everywhere, and so are monetization opportunities for creators. And YouTube Shorts has the YouTube Partner Program. We’ve covered how to monetize your YouTube content before, but Shorts has a different model for creators. How does revenue sharing work on YouTube Shorts?

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YouTube Module Adsense Guidelines 74

Hootsuite

MARCH 14, 2023

Today, though, the distribution options for home video are downright overwhelming. Or there’s the option that many of us do: upload your video to Youtube and simply share the link across all of your social platforms. The Youtube link method seems logical, doesn’t it? my own social feeds) to see with my own eyes (a.k.a.

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Social Networking YouTube HootSuite URL 97

Visually SM

JULY 31, 2020

But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Of course, you can always post the URL to any old video that you already published. What are the best videos for each platform?

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Sprout Social

FEBRUARY 22, 2022

One of the latest features by YouTube is YouTube Shorts. In fact, you’ve probably already been creating this type of short-form video content on other platforms. What are YouTube Shorts? YouTube is filling the gap of vertical short-form videos on its platform as well. How to make YouTube Shorts.

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YouTube How To Mobile Video 135

Jon Loomer

OCTOBER 7, 2020

Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Understand that this isn’t just about video ads. How to Create Video Engagement Custom Audiences.

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Engagement Video Facebook How To 207

Ignite Social Media

JUNE 28, 2022

You’re probably here because you’re looking for ways to spice up your brand with the best video content, right? As the Original Social Media Agency in the US , we’ve been here long enough to know how brands often struggle with keeping up with the latest trends — in today’s case, video content. .

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Video Content Marketing YouTube 146

Keyhole.co

NOVEMBER 29, 2023

YouTube is no longer just a consumer platform. Over 500 hours of video content get uploaded to YouTube every minute, while 122 million people visit the platform every day. With such huge competition, one thing that makes a difference is the posting timing on YouTube. Is your video lengthy or short?

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YouTube Analytics Analysis Engagement 59

Sprout Social

MARCH 16, 2022

“Have you seen this video?” People share video with friends twice as much as any other content. And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. But video creation requires work. Facebook video metrics to watch.

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Engagement Report Video Metrics 124

Sprout Social

NOVEMBER 18, 2020

There are so many elements that go into social media videos including subtitles, length, details and sound. Here you’ll find all the resources you need from the basics of establishing a social video strategy, to analyzing your results and refining your approach. Social Media Video Basics. Instagram Video Tips.

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Social Media Video Strategy Tips 109

Keyhole.co

JANUARY 28, 2023

If your business hasn’t started making video content , now is the time to start. But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. So why is YouTube such a big deal? YouTube is growing in a big way.

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Metrics Analytics YouTube Price 98

Sprout Social

MARCH 20, 2023

At the risk of stating the obvious: Short-form video is a big deal. The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. The short-form video format is here to stay, and worth investing in for the long term. The good news?

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Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics. Blood-sucking villains.

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Statistics Social Media Video Marketing 142

Hootsuite

JANUARY 12, 2022

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts. What are YouTube Shorts? Why try YouTube Shorts? EMBED] [link].

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YouTube How To Authentication HootSuite 136

Jon Loomer

NOVEMBER 6, 2022

I am deeply invested in short-form video. I’ve long resisted video creation in every form. Let’s take a closer look at what held me back, what I’ve done so far, and my future plans for short-form video. My video efforts have been few and far between. Sometimes I’d turn a podcast into a video.

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Video Instagram Meme Facebook 187

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. Video virality is short-lived, and so is the benefit that comes from it. What makes a social media viral video? What do we mean when we say social media viral video? Did a video outrage or surprise you?

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Video Social Media How To Trends 128

Hootsuite

MAY 18, 2023

Looking to make a splash with short-form video content? Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. But, with so many people jumping on the short-form video ship, standing out is more important than ever. What is short-form video?

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Video HootSuite How To UGC 112

Jon Loomer

FEBRUARY 22, 2024

Now that YouTube allows you to connect your show’s RSS feed, you can embed a YouTube version of your podcast on your website. Since you can create custom events in Google Tag Manager based on embedded YouTube plays , this provides some interesting possibilities. You have another option.

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Sprout Social

AUGUST 22, 2022

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

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YouTube Features Engagement Hashtag 72

Jon Loomer

OCTOBER 7, 2020

Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Understand that this isn’t just about video ads. How to Create Video Engagement Custom Audiences.

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Engagement Video Facebook How To 148

Sherrilynne Starkie

DECEMBER 13, 2018

This week’s Top Five social media ‘must know’ news stories includes new Facebook search ads, Instagram’s audio messages, Google’s For You tab, YouTube’s Stories and news from Pew Internet Research on media consumption habits. YouTube introduces Instagram-like Stories. — SS. via GIPHY.

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