How to Coach Marketing Teams to Measure Success

Oktopost

Perhaps the biggest gain any marketing team can receive is learning how to measure success. This discussion is perfect for anyone looking to learn how to coach their marketing teams to measure success!

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. I covered Mark’s announcement and what you can do about it in these two blog posts and webinars: Facebook News Feed Changes 101: What You Need to Know For Your Business. 10 Power Tips to Create Facebook Content That Owns the News Feed Like a Boss.

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Trending Sources

How to Curate a Stunning Instagram Feed with User Generated Content

Later

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . We’re running through how to strategically use UGC to create a stunning Instagram feed — plus we’re sharing some time-saving hacks and tools along the way: . Thanks to the repost to Instagram Stories feature, and tagging profiles in posts and stories, brands can now curate their feed with content created by their biggest fans.

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10 Instagram Grid Examples to Creatively Level-up Your Feed

Later

With just a quick scroll of their feed, you can see that every 9-12 photos Ohh Deer changes up the color scheme but maintains a strong user-generated content (UGC) strategy even as the color palette changes. . Looking to create a consistent feed?

Top NFL Social Media Feeds

Meltwater

When you think of top professional sports teams on social media, what do you think of?Loyal Loyal fans? Game highlights?Perhaps Perhaps no sport is more popular on social media in the United States… Read More >>>. Marketing PR & Comms Content Marketing Social Media

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Top B2B Instagram Feeds You Should Follow Today

Visually SM

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. Microsoft lets the pictures speak for themselves and downplays hard-sell references so it won’t be long before their Instagram feed is as successful as their other social media sites — which, collectively, have over 10 million members.

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How to Stay Relevant in an Algorithmic Instagram Feed

Convince & Convert

Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. The new feed is still in beta, but once released widespread, it is possible that users will only see up to 30% of the content produced by the people they follow —similar to how Facebook feeds work. The move to algorithmic feeds will allow Instagram to serve users more personalized content suited to their interests.

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Mark Zuckerberg Announces Major News Feed Changes

Myrland Marketing

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. More on that in a moment… The Explore Feed on Facebook . We’ve known for quite some time that Facebook’s CEO Mark Zuckerberg intended to minimize the unpaid distribution of your firm’s page content in the News Feeds of those who have chosen to like your page.

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The Most Popular MLB Teams on Twitter and Facebook

Adam Sherk

But while major market teams have a big advantage in the real game, social media is the great equalizer online, so I thought I’d see which teams have attracted the largest following on Twitter and Facebook.

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The Facebook News Feed is Changing to Favor Person to Person Engagement

Jon Loomer

“It looks like the Facebook News Feed is changing to prefer user-to-user engagement and squeeze out brands and passive activity (which isn’t clearly defined) and possibly even ads, though there could be some caveats there for brands like news and groups and live videos, but we really don’t know yet, they could all be screwed, too, but let’s chill and wait a while to see what happens” was my original title.

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Can Social Media Management Work with a Remote Team?

agora pulse

The following post is written by Rachel Go at Hubstaff — a company that really makes social media management work as a remote team. Social media is an online realm in itself, so it makes sense that a completely virtual team can manage a brand’s social media presence. At Hubstaff, we’re a 100% distributed team with a great audience on Twitter and Facebook. Here’s how we tackle social media management with our remote team. Are you part of a remote team?

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Use Microsoft Teams Like A Pro With These Tips And Tricks

Tweaklibrary

Why use Microsoft Teams when there are countless other related platforms? It is indeed one of the finest chat-based workspaces where you can communicate with your team members via video, voice and calling. Best Microsoft Teams Tips And Tricks. Your Team Needs To Hear You Right.

How to Manage Multiple Instagram Accounts With a Team

Later

Maybe you’re a social media manager with lots of clients, or you’re working with a team to manage Instagram accounts for various businesses. By being able to see an overall view of what your feed will look like, you can easily assess if you’re nailing your Instagram aesthetic.

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Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. Grab your seat here -> How to Get a Grip on Facebook Marketing in 2018: What You Need to Know About the News Feed Changes. Recap of the recent Facebook announcement and changes being made to the Facebook News Feed. Need us to help train your team?

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Three NHL Teams to Follow on Social Media

Ignite Social Media

While the NHL doesn’t have the massive audience of the NFL , hockey fans are a dedicated bunch and love following their favorite team(s) on social media. This season, the NHL welcomed the Vegas Golden Knights as the 31st team, and their Twitter account has gotten a lot of publicity for their approach to social media (mostly good, but some bad ). …both in this game and in professional football teams. Greetings, hockey fans!

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Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

Buffer Social

The News Feed is one of Facebook’s marque innovations. For nearly a decade, the News Feed was the jewel in Facebook’s crown. It even admitted the News Feed can have a negative impact on mental health. Like it or not, Stories will replace the News Feed.

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Top B2B Instagram Feeds You Should Follow Today

Visually SM

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. Microsoft lets the pictures speak for themselves and downplays hard-sell references so it won’t be long before their Instagram feed is as successful as their other social media sites — which, collectively, have over 10 million members.

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5 Important Announcements From F8 2018: A Focus on Smaller Communities And The Future of the News Feed

Buffer Social

Stories are now an incredibly popular content format, so popular in fact that we may see Stories begin to rival the news feed as the default content consumption and creation method in the not-to-distant future. M Translations : In a bid to reduce the language barrier and make conversation on easier, the Messenger team has built an automated translation tool. F8 2018 roundup: A focus on smaller communities and a possible future away from the News Feed.

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3 Key Roles to Make Your Social Team Scalable

Convince & Convert

If there’s already a dedicated social media team in your company, they often form the core of this group and are deeply active participants and advisors. Departments take the strategic cues from the coaches and apply them downstream to their teams.

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IBM’s #CognitiveDress, Krispy Kreme’s ‘Leaked Memo’ And What Team Audiense Is Reading!

Audiense

Don’t worry, we’re still going to write about the best campaigns we saw this past week, but we’re also going to write a little more about we, the Audiense team, are reading. My #cognitivedress would not have been possible w/out this team of heroes from @IBMWatson ! On reading the email, it’s pretty evident that it’s a genius marketing trick by the team over at Krispy Kremes. The post IBM’s #CognitiveDress, Krispy Kreme’s ‘Leaked Memo’ And What Team Audiense Is Reading!

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Hey Sports Teams Quit Telling Me to LIKE your Facebook Posts

Adam Sherk

Lately I’ve been noticing a lot of Facebook posts in my news feed with a specific request to “LIKE” the post. Sports teams are among the biggest offenders: Now don’t get me wrong. But as a user I find it annoying to frequently see posts in my Facebook news feed that directly ask, cajole or downright beg me to “LIKE” it. But popular sports teams tend to have such a large following that I suspect these posts would do very well regardless.

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How to Integrate Stock Into Your Social Feeds (Without Anyone Noticing!)

Later

Stock media is more useful to brands than ever before — and we’re not just talking about posting a generic landscape shot to your feeds. Some images don’t require a credit at all, but it’s a great way to give back to the creators who worked hard to help you elevate your feed!

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Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

It consisted of 50 million ads which showed up in the Facebook mobile news feeds of tens millions of people. Facebook and Walmart started working closely together on the campaign back in October, and a Facebook team was in place for the weekend after Thanksgiving – answering questions, delivering reports and compiling statistics on the success of the mobile ads. On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever.

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How to Use Pinterest: The Insider Guide for Businesses (With Strategies From the Pinterest Team)

Buffer Social

During an exclusive Facebook Live event with the Pinterest team, we learned more than 100 insider strategies and this article contains the very best of those ideas. We recently hosted an exclusive Facebook Live event with the Pinterest team all about how you can succeed as a business on Pinterest. Secret Pins and boards won’t appear in the home feed, in search or anywhere else around Pinterest. Meaning that vertical images take up more space and stand out more in the feed.

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How to Schedule 1 Week of Instagram Posts in 20 Minutes

Later

Plus, if you’re working on a team this is a great way to avoid content silos — as every team member has access to the same library of content. If you’re looking to create and maintain a beautiful Instagram feed, it’s important to preview before you post.

Pledge Your Weight Loss, Feed Others | Bare Feet Blog

Bare Feet Studios

For every pound you pledge, General Mills and other partners will donate 14¢ I love this idea – lose weight while helping to feed others; there is a perfect balance in this equation. The Pound for Pound Challenge lets anyone help feed Hawaii’s hungry.

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Facebook Launching Community Actions Feature To News Feed

Socialmedia.biz

Facebook is all set to launch Community Actions, an interactive News Feed petition feature, that will allow users to support political and social causes that matter to them. You can hit the ‘support’ button to back a Community Action created by someone else and contribute to the discussion feed by leaving comments, organizing ‘call your rep’ campaigns, creating fundraisers and planning events related to the cause.

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8 Time-Saving Tools for Social Media Marketing Teams

Buzzlogix

Each week, a new tool is introduced to help improve social media management team’s productivity or to help curate the best content. Instead of making you do the search work, we’ve chosen to promote a few of our favorite tools that our social media team utilize weekly. Buzzlogix’s powerful social listening tool includes topic streams (feeds of posts from across the web), post scheduling , alerts and messaging. 8 Time-Saving Tools for Social Media Marketing Teams.

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The lean social team: How Sprout powers efficiency for social marketers and proves their ROI

Sprout Social

And yet social media managers, who could definitely use more hands to juggle their many responsibilities, are often a team of one. Throughout the year, we’ve heard from our social communities and several Sprout customers who have felt the weight of being a team of one.

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Social Media 2018 Keynote Presentation: Power of Intent and Perspective in a Digital World of Change

Pam Moore

From the Facebook news feed algorithm changes, new features announced on all of the top social networks, to the consumer and buyer digital behavior changing faster than most businesses can keep up – businesses are learning fast that both the traditional marketing methods as well as the new media channels are changing and putting the buyer more in control with every click, view and decision to share or not share their private information.

Are We Addicted to Interruptions?

Justin Levy

If youre new here or just an old friend, Id love it if you subscribed via RSS feed. This is a consistent issue for me even though my team tries to run as lean as possible and reduce the number of meetings and miscellaneous interruptions we have.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps.

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Time to Rethink Your Blog Strategy? Writing Epic, Incredible Blog Posts

Pam Moore

They went so far as instructing them how to leverage RSS feeds, do social listening and more to get ideas for new blog content. The days of slamming out content that looks, smells and feels like what everyone else is writing are over and done. I recently saw a video and blog post from a leader in the social marketing space offering tips to generate new ideas for content blog writing.

12 Cloud-Based Tools to Stay Productive | Justin Levy

Justin Levy

If youre new here or just an old friend, Id love it if you subscribed via RSS feed. When I was at my old company I had a large outsourced team based in the Philippines.

A message to our community: an open letter from Black@Sprout

Sprout Social

A note from the authors: Our Black@Sprout Business Resource group wrote this open letter and shared it with our team last week. This commitment means we work to build a diverse team, foster an inclusive culture and invest in equity—defined as system-level change—across our organization. The names on your feed and in the media are the only ones you hear about, but believe us when we say there are many more. Team Sprout

Blogging for Business: 10 Proven Strategies that Work for Any Size Business

Pam Moore

If you want to win in the world of online marketing you must learn more than simply how to optimize your Facebook news feed. Blogging and content marketing is an incredible and proven way to build your business and your brand authority. As tempting as it may be, building your business on rented land such as Facebook is quite risky. The only guarantee we have today with the social networks and digital marketing is change.

Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

Feeding The Content Marketing Beast – 7 Places to Find Cheap Content by Heidi Cohen. ” Among other findings: • Business buyers are most active in sharing content on forums, LinkedIn and blogs; • Younger members of the buying team are most likely to read white papers and blogs, and attend webinars; and. Parker Roger Dooley Shelley Pringle Sherri Liebo Slavik Volinsky Steam Feed Steven Van Belleghem

Social Media News Ticker: Twitter Launches #FirstTweet, Facebook Paper Teams With TED

The Realtime Report

Facebook Paper app teams with TED for content – last week Facebook announced a partnernship with the Technology, Entertainment and Design Conference, bringing TED-related content to the Paper app (re/code). Check out this week’s summary of all the latest social media news, including lots of changes and new features for Facebook and Twitter: Twitter celebrates its 8th birthday with #FirstTweet. Facebook.

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Make the most of your Sprout trial

Sprout Social

To answer that question, our team of Support Customer Advocates and Account Executives have compiled a week-by-week list to help you make the most of your Sprout trial. You can also download our Sprout 101 Guide for your own quick reference or for distribution on your team. Your dedicated Account Executive will be happy to talk further about the ins and outs of your account, and recommend the best features for your team’s goals. Invite your team.

The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

At the end of the day, though, we ALL have families to feed.

Using Social Media to Manage Adversity

Justin Levy

If youre new here or just an old friend, Id love it if you subscribed via RSS feed. David Baeza of the Citrix Online team wrote the following post and I thought you would find it interesting ’round these parts.

How to use Slack: a guide for social savvy businesses

Sprout Social

Slack represents one of the most popular SaaS solutions for modern businesses looking to keep their teams connected and productive. Slack is a team collaboration and project management tool. For example, a marketing team might have separate channels for #content-writers, #SEO and #design. Having such issues forward-facing creates a sense of accountability and transparency as teams can track their communication from Point A to Point B until an issue is resolved. .

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