Buffer Social

OCTOBER 17, 2017

The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Read on, and see what goes into the complex, fascinating formulas of the Facebook News Feed. photo, video, or status update). Link posts.

List 190

List Facebook Feed Feedly 190

Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Website traffic.

Strategy 129

Strategy Brands Hubspot Survey 129

Buffer Social

APRIL 25, 2017

Since Instagram started sorting posts on users’ feed with an algorithm , many marketers have noticed a decline in their organic reach and engagement. Here’s a quick side-note: Understanding how the Instagram algorithm works can be helpful in figuring out how to increase your organic reach in the algorithmic-feed world.

Instagram 111

Instagram Video Feed Feedly 111

Ignite Social Media

JULY 10, 2019

The new Groups tab will now show a personalized feed of activity across all the groups you’re a member of and recommend similar groups based on your interests. Facebook will be showing more Group content in News Feeds (hinting at a probable algorithm tweak). It doesn’t hurt to syndicate it there.

Trends 128

Trends Social Media Groups Groups 128

Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. Improperly formatted video — Be sure your content adheres to the 9:16 vertical format on TikTok!

Marketing 217

Marketing Authentication Trends Feed 217

Buffer Social

SEPTEMBER 4, 2023

It’s a natural next step for anyone who watches long-form YouTube videos to also watch short-form videos on the platform – and there are nearly three billion of those people. User Surveys : YouTube often asks viewers to rate the content they watch. Watch Time : The longer a viewer stays, the better.

YouTube 90

YouTube Metrics Feed Feedly 90

Sherrilynne Starkie

AUGUST 29, 2018

This brings AR and VR together so audiences can interact with and explore visual details of 3D images, objects, and videos directly in their News Feeds. A Nielsen Fanlinks survey showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase.

Content 170

Content Nielsen Marketing Badge 170

Keyhole.co

JANUARY 20, 2024

In fact, surveys show that the majority of Facebook users follow at least six brands. A Facebook community is a powerful tool for user-generator content, because it’s full of real people uploading real comments, videos, and pictures. Go for a mixture of text, image, and video posts to reach the maximum number of people possible.

Small Business 100

Small Business Engagement Strategy Facebook 100

Buffer Social

JUNE 21, 2023

In this article, we’ll break down the YouTube algorithm according to YouTube insiders, and share tips for applying this knowledge to your videos. Although this isn't an exhaustive list, the three main things to keep in mind when creating content are: Those feedback surveys. How does the YouTube algorithm work in 2023?

YouTube 110

YouTube Content How To Survey 110

agora pulse

MAY 30, 2019

The feature, which allowed users to string together photos and videos into an ephemeral collection that would disappear after 24 hours, was novel and fun—but did not feel like the sort of thing that would be adopted widely. That’s because Stories is a better format for sharing multiple quick video clips throughout your day.”

Social Media 129

Social Media Survey Social Media Management Instagram 129

Ignite Social Media

APRIL 30, 2020

Key Takeways: Facebook’s focus continues to be around keeping people connected Live video products were the focus of Facebook’s first F8 announcement Product updates include those around: video calling, new video rooms, and additions to Facebook Live video. Video Calling. Video Rooms.

Facebook 141

Facebook Video Small Business Applications 141

Sprout Social

NOVEMBER 29, 2021

We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., Our survey found that 80% of consumers say that brand familiarity (i.e., Consumers ranked in-feed ads as the most common method of finding new products to purchase , followed by discovery pages and story ads.

Buy 142

Buy Brands Survey Apparel 142

Webbiquity SMM

DECEMBER 12, 2018

Some are genuinely willing to make a purchase or find out more about your company; others want to make money online fast reviewing your product/website or to taking your survey; still, others want to compare your products with those of other companies. Live Video. Influencer Marketing Going Micro.

Trends 166

Trends Marketing Influencer B2B 166

Ignite Social Media

MAY 6, 2021

It’s becoming more social overall – no longer are we constantly seeing whitepapers, case studies, webinar announcements, or other lead generation tactics clogging up our feed. Have you noticed this trend happening on your feed? Video Profiles. Are you interested in learning how to set up a LinkedIn Live event?

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. But when your audience does so, their followers see it in their feeds, which exponentially increases your brand’s visibility. Use visual storytelling Users respond more favorably to posts that include visuals like graphics, videos and photos.

Engagement 103

Engagement Tips Loyalty Metrics 103

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Short-form video. Unless you’ve been living under a rock for the last few years, you are probably aware that vertical short-form video is king in the content world. Live videos.

YouTube 137

YouTube Trends Strategy Content 137

Buffer Social

JANUARY 16, 2018

About the State of Social Media survey and data. For this report, we surveyed over 1,700 marketers (1,796 to be precise) from businesses of all sizes. Video is a top priority for 2018 (85 percent of businesses would like to create more video content). — State of Social 2018: The full report.

Report 111

Report Data Social Media Research 111

Sprout Social

DECEMBER 6, 2023

There’s even the WorkTok community on TikTok, if you want to experiment with short-form video. If you want to find an ideal influencer partner without scrolling endlessly through your social feeds, try using an influencer management tool to support creator identification.

B2B 116

B2B Influencer Brands Marketing 116

Likeable

OCTOBER 4, 2021

Video game streaming makes up the lion’s share of content on the platform for now, but other areas of content are growing such as music, comedy, and even live political commentary from rising creators like Hasan Piker. . This positions the platform well for its users to discover new live streamers within their feeds. .

Reddit 100

Reddit YouTube Survey Instagram 100

Buffer Social

SEPTEMBER 26, 2018

In addition, the survey found that more than half of people said they’re making more online purchases as a result of seeing stories and 34 percent said they went to a store to look for a product they had seen in stories ads. Video views. Facebook reports that Stories Ads will soon be coming to Messenger soon too. Brand awareness.

Facebook 98

Facebook CPM Survey Instagram 98

Hootsuite

MAY 24, 2022

These were only added to the TikTok Ad Manager in June 2021, and allow brands to promote organic content in the feed— similar to the Boost Post option for Facebook. Our other ad objective was video views. Ad Campaign 1: Video Views. While they both performed pretty well, our Video Views campaign had an edge.

HootSuite 97

HootSuite Campaign Metrics CPC 97

Sprout Social

FEBRUARY 16, 2022

The YouTube algorithm is designed to help viewers find videos they want to watch and maximize long-term viewer satisfaction. As a result, these changes had a direct impact on the videos that were posted and how users came across them. In 2006, Nike’s Ronaldinho ad became the first video to reach 1 million views on the platform.

YouTube 120

YouTube Notification Video Trends 120

Sprout Social

JUNE 27, 2022

Polished video production has its time and place, but research shows that consumers enjoy the quick and scrappy approach just as well. We surveyed over 1,000 US consumers for the 2022 Sprout Social Index ™ and found that more than one-third want to see more authentic, less produced videos from the brands they follow. smartsheet.

B2B 134

B2B Brands Marketing How To 134

The Realtime Report

JANUARY 8, 2020

For example, a report from the Independent details that 41% of Gen Z members surveyed in a study said that social media makes them feel “anxious, sad, or depressed” – emotions which are anything but social. Take Elle Mills in her YouTube burnout video and Zoe Sugg’s brave honesty about her struggle with crippling anxiety.

Influencer 113

Influencer Curation Feed Feedly 113

Sprout Social

SEPTEMBER 21, 2020

Choosing the right focus continues to benefit VSCO as the app currently serves over 2 million paid subscribers—creators who value the tools and experiences offered up on their Feed, Discover and Studio pages. And nearly 90% of Black survey respondents agree that they want to see and celebrate joy on social media more than they do now.

Issues 134

Issues Survey Campaign Authentication 134

Sprout Social

APRIL 6, 2022

A recent survey found that 46% of consumers anticipate using social platforms’ in-app shopping features more this year. David Outwear tags individual products in their in-feed posts. Pixie Mood drives social commerce engagement with tagged video posts. What are Facebook Shops and how do they work?

Examples 111

Examples Brands Facebook Retail 111

Buffer Social

MAY 25, 2022

Buffer customers have been asking for carousel direct scheduling for a while (it was the most requested feature in our last customer survey), and we’re not surprised! There’s lots of evidence suggesting that carousel posts generate more engagements than image or video posts. But is this really the case?

Instagram 85

Instagram Engagement Publishing Survey 85

Ignite Social Media

JANUARY 12, 2018

A few last-minute additions for your 2018 strategy are to include more video, use Pinterest for Search, activate micro-influencers and determine a role for Messenger. More Video. If you thought 2017 was the year of video, think again. Video will continue to grow in importance in 2018. Use Pinterest for Search.

Strategy 133

Strategy Social Media CPC Influencer 133

Oktopost

JUNE 30, 2021

The typical Facebook feed is fast-moving and chaotic, well-suited for B2C ads that catch users’ attention and trigger their impulse to make a quick purchase. Ads show up in users’ news feeds and sidebars based on the targeting options selected by the advertiser. What Are Facebook Ads? Give Your Audience Relevant Ad Content.

B2B 118

B2B Facebook How To Campaign 118

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Businesses, their partners and qualified public Instagram accounts can slap them directly onto: feed posts, Instagram Stories, IGTV videos, Reels, Guides, and. But only on their feed photos, as video and Stories aren’t yet supported.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

JANUARY 9, 2024

Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. I can assume the company is aware of my activity, as their sponsored posts regularly show up in my Instagram feed. Audience research Every audience is different.

Social Media 122

Social Media Sentiment Data Team 122

Firebelly

DECEMBER 16, 2013

In a survey, these were the top reasons for negative experiences with influencers: Campaign was not organized. Use rich content like videos and images. Use rich content like videos and images. Feed your content to brand assets like microsites and content hubs. Show proper influencer attribution. *In

Influencer 233

Influencer Marketing Authentication Survey 233

Keyhole.co

NOVEMBER 29, 2023

Over 500 hours of video content get uploaded to YouTube every minute, while 122 million people visit the platform every day. In the ever-evolving world of online content curation, uploading your video at the perfect time has become the key to increasing views, engagement, and subscribers. Is your video lengthy or short?

YouTube 59

YouTube Analytics Analysis Engagement 59

Hootsuite

SEPTEMBER 20, 2022

With Instagram’s significant shift towards short-form video, Reels are now a primary focus of most marketers’ Instagram strategies. An Instagram survey revealed that 91% of users watch videos weekly, so it’s no surprise to see more and more companies ramping up their video content creation. Add clips to the template.

Template 71

Template Templates Instagram Content 71

agora pulse

FEBRUARY 13, 2020

Stories only exist in the Instagram feed for 24 hours, then they disappear. If you record video inside the Instagram app, recordings longer than 15 seconds will be automatically segmented into multiple clips that are 15 seconds long each. Especially an Instagram Story. Plan to Increase Audience Engagement . Author Emily A.

Instagram 125

Instagram UGC Chemicals Fashion 125

Hootsuite

DECEMBER 15, 2021

Once a trend starts to gain traction, users “hop on” it by recreating a trending TikTok video or theme. Scrolling through the app, you’ll notice that while TikTok trends are always identifiable, not all videos within a trend are the same (that would make for a very boring feed). Edgy humor. Seamless transitions.

Trends 142

Trends HootSuite Fashion Video 142

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. A dry social feed that only consists of outbound links reads like a robot, not a human being. While personality is good for the majority of social content, including both personalization and outside sources provide a balanced and varied feed.

Company 124

Company B2B Loyalty Survey 124