LinkedIn Tests Dedicated Video Feed
Social Media Today
MARCH 27, 2024
Video is set to get more focus in the professional social app.
Crafting Great Social Media Videos That Get Views
Convince & Convert
DECEMBER 13, 2023
As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling.
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Top Video Marketing Trends of 2024
Social Media Strategies Summit
MARCH 1, 2024
Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet. Let’s get into it.
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9 E-commerce Social Media Marketing Tips for 2024
Social Media Strategies Summit
APRIL 11, 2024
of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. So, whether you want to up your e-commerce social media game or ensure you’re getting the basics right, here are the tips and best practices you must follow in 2024 and onwards.
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How companies use video content on social media
Visually SM
JULY 31, 2020
But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Of course, you can always post the URL to any old video that you already published. Why use video for social media?
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32 Signs You Might Be a Social Media Marketing O.G.
Ignite Social Media
FEBRUARY 26, 2024
We’ve been doing nothing but social media marketing for brands since 2007. And with every social media year feeling like 7 human years (or something like that), we’ve been at this a really long time. Are you a social media marketing O.G.? You have fond memories of social media meet-ups ; 14.
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New Social Media Advertising Strategies for 2023
Webbiquity SMM
JANUARY 24, 2023
Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.
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Three Reasons We Can’t Disconnect from Social Media
Webbiquity SMM
APRIL 4, 2023
The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. is seeking social connection: they value the “wisdom of the tribe” being part of the group.
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X Makes Its Vertical Video Feed Ads Available to All Advertisers
Social Media Today
FEBRUARY 1, 2024
X says that over 100 million users watch vertical video in the app every day.
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How to create a social media viral video
Sprout Social
OCTOBER 6, 2022
If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. at least once. Let’s dive in.
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X Expands Vertical Video Feed Ads to All Advertisers
Social Media Today
FEBRUARY 1, 2024
X says that over 100 million users watch vertical video in the app every day.
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Pinterest Outlines Recent Improvements to Feed Ranking, and Focus on Video Content
Social Media Today
SEPTEMBER 8, 2020
Pinterest has published a new overview of improvements to its feed ranking system, which also includes notes on its increased focus on video.
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The social media video statistics marketers need to know for 2022
Sprout Social
JANUARY 4, 2022
It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.
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Social media video tips & strategies
Sprout Social
NOVEMBER 18, 2020
There are so many elements that go into social media videos including subtitles, length, details and sound. Here you’ll find all the resources you need from the basics of establishing a social video strategy, to analyzing your results and refining your approach. Social Media Video Basics.
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Is Your Social Media Content Really Top of News Feed Worthy?
Pam Moore
MARCH 4, 2018
Are you tired of looking for the magic easy button to help you get your business content to the top of the News Feed? Do you dream about your content showing up on top of the Facebook, Instagram, Twitter or LinkedIn News Feed? In the video below I provide you some serious tough love. Need more help?
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TikTok Looks to Provide More Insight into Why it Displays Each Video in Your ‘For You’ Feed
Social Media Today
DECEMBER 20, 2022
The new notes will provide more context as to why each video is being displayed in your 'For You' feed.
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X Makes its Vertical Video Feed Ads Available to All Advertisers
Social Media Today
FEBRUARY 1, 2024
X says that over 100 million users watch vertical video in the app every day.
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Exploring video length best practices for social media
Sprout Social
DECEMBER 8, 2020
It’s impossible to open up a major social platform now and not see a video post. Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Videos encompass a wide range of topics and are consumed by many people around the world. Keep videos short.
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7 Top B2B Social Media Trends
Oktopost
NOVEMBER 22, 2023
Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.
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Bluesky App Unlocks Its Doors, Revolutionizing Social Media Experience for Millions
Bill Hartzer
FEBRUARY 27, 2024
Bluesky , the innovative open social network, has thrown open its doors to the public on February 6, 2024, marking a significant milestone in the realm of social media. This pivotal event served as the launching pad for its journey toward becoming a powerhouse in the realm of social media.
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Airbnb Social Media Strategy: Sharing Stories, Building Community
Keyhole.co
MARCH 24, 2024
In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers.
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Social Media Secrets of Duke Men’s Basketball Any Marketer Can Learn From
Ignite Social Media
MARCH 18, 2024
million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. Their social media presence is truly in a league of its own. So how have they built such a commanding social media empire? With over 5.4
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7 steps to a successful social media video marketing strategy
Sprout Social
JUNE 17, 2020
Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. We’re not limited to TV-style ads or perfectly polished educational videos.
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2021 Social Media Predictions
Ignite Social Media
DECEMBER 14, 2020
In a year where 90% of social media plans were thrown out the window, we’re still trying to predict what major occurrences will happen in the months ahead. Below our agency has broken down several 2021 social media predictions, accompanied by valuable resources designed to help you set the foundation for your 2021 strategy.
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Social Media Stunners: We’re Breaking Down 4 Pieces We Love (+bonus)
Ignite Social Media
NOVEMBER 13, 2023
In today’s digital world, your social media strategy lives and dies by captivating visual content. With endless posts flooding feeds, you need creative visuals that grab attention, inspire engagement, and turn followers into superfans. Their wide color palette immediately grabs attention in the Instagram feed.
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5 goals you can accomplish with social media video marketing
Sprout Social
JANUARY 6, 2021
If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Build brand awareness and put a stake in the ground with video content.
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Why Video Should Still Be a Part of Your Social Media Strategy
Ignite Social Media
DECEMBER 19, 2018
Wondering how to engage your social media audience and make them stop in their feed to view your content? Create engaging video. As you focus on your brand’s social media strategy development for the new year, ensure that video is part of your content mix. Ready to up your social media game?
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Social media stories: Your guide to all social media story platforms
Sprout Social
JUNE 30, 2021
Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. What are social media stories? Instagram Stories.
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3 Social Media Trends That Have Faded
Ignite Social Media
JULY 7, 2021
The fun of social media (and sometimes the pain) is how fast it moves and evolves. Social media trends that your audience loves and gives you great engagement on Monday may feel outdated a month, a week, or even a day later. Sadly, by the time brands jumped on this social media trend it was largely a vanity trick.
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Best Practices for Social Media Live Events
Ignite Social Media
JANUARY 19, 2021
While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with the world still battling COVID-19 and as a result, holding fewer in-person events.
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Schedule your Instagram photos and videos on Feed or Stories: Step by Step!
Postcron
MARCH 8, 2021
Save time and schedule your posts on Feed or Stories in 3 simple steps. However, you can only publish posts in your Feed. This method allows you to schedule posts for both Feed and Stories, while still taking advantage of all the Instagram features when you finish the post on their app! It’s quick and easy!
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Social media personalization: The opportunity and risks to consider
Sprout Social
JANUARY 9, 2024
According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.
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Short-Form Video: The Secret to Standout Influencer Campaigns
Ignite Social Media
NOVEMBER 6, 2023
Influencer marketing continues to be an essential part of most social media strategies. In this video, Senior Production Managers Courtney D’Aiuto and Susan Flower discuss the power of short-form video and show successful influencer campaigns we’ve worked on. The step-by-step nature appeals to visual learners.
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11 Time-Saving Social Media Collaboration Tools
Hootsuite
MARCH 26, 2024
If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done.
4 Content Ideas for Social Media Posts to Spice up Your Channels
Ignite Social Media
NOVEMBER 10, 2021
Looking for some inspiring content ideas for social media to help liven up your brand channels? We know first-hand how difficult it can be to create social-first content that checks all the boxes. When creating content for the news feed, it’s all about thumb-stopping content. Fake Them Out. Capitalize on Memes.
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YouTube Tests Alternate Color Feeds for Premium Users
Social Media Today
FEBRUARY 5, 2024
Could sorting videos by color be a more engaging option?
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The Ultimate Beginner’s Guide to Video Content Marketing
Ignite Social Media
JUNE 28, 2022
You’re probably here because you’re looking for ways to spice up your brand with the best video content, right? As the Original Social Media Agency in the US , we’ve been here long enough to know how brands often struggle with keeping up with the latest trends — in today’s case, video content. .
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Social Media Live Streaming 101
Ignite Social Media
APRIL 21, 2020
Over the last couple of weeks, you’ve probably seen live videos popping up on your Facebook and Instagram timelines left and right. With fewer options for entertainment given the current global situation, brands, public figures, and users alike are turning to social media live streaming on these channels to pass the time.
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7 Reasons Why Your Brand Needs Video on Social Media
Later
SEPTEMBER 28, 2020
Video on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving sales. a video-first offering can be. But why is video content so important for brands? And in this new world of social media, video content reigns supreme.
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