Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
JUNE 30, 2010
I also agree that ThinkGeek's approach with two Twitter feeds to satisfy the needs of different audiences (attitudinally based vs. demographically- or even activity-based) is a step in the right direction. I think anyone should look at them for a perfect case study on how to best use social media.
128 
Let's personalize your content