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5 Social Marketing Stories You Need To Read This Week

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

You have to keep up your Twitter stream. I’m going to, especially on Twitter, unfollow everybody and then start from ground zero.” Brian: I’ve studied this actually, the idea of social network fatigue. That is the difference between social capital and influence, because they’re very different.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I also agree that ThinkGeek's approach with two Twitter feeds to satisfy the needs of different audiences (attitudinally based vs. demographically- or even activity-based) is a step in the right direction. I think anyone should look at them for a perfect case study on how to best use social media.