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Facebook Marketers are Already Fumbling News Feed Change

Jon Loomer

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. The History of News Feed Changes. Call me cynical.

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Should You Turn Off Ads?

Jon Loomer

Meta should favor the ads that satisfy that goal — assuming there’s an adequate sample size to prove that. Stopping ads to force the algorithm is like only using news feed placements for conversion ads. Meta’s delivery algorithm is constantly making updates with the focus of getting more of what you want.

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How to Choose Facebook Ad Placements

Jon Loomer

They’ll choose only the news feed placement, for example, assuming it is the most valuable placement. Even if news feed were the most valuable placement, there are reasons to include other placements as well. In other words, you may get the highest action rate from news feed. Every Placement is Different.

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5 Ways to Beat the Facebook News Feed Update

Proactive Report

You might have noticed it in your personal News Feed. “Every time someone visits their news feed there are, on average, 1500 potential stories from friends, people they follow and pages they’ve liked for them to see. Let’s look at what makes content show up in a News Feed. Use the News Feed post advertising option.

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Microcasting: Your Step-by-Step Guide to Getting Started

Social Media Strategies Summit

Personally, I use a combination of Google Alerts and RSS Feeds to find news, then read some of the articles during the show, including clips from Instagram spokespeople if available, then explain why that news article is relevant to growing an audience on Instagram. Record Your First Sample Episode. Ready to get started?

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Quality Traffic Test #2: The Impact of Meta Ads Placement

Jon Loomer

This time, I would only use News Feed. While that’s a small sample, it’s still enough to generate meaningful results when you can get a decent volume of clicks. This is not surprising since I was forcing the algorithm to only use News Feed, which is the most expensive placement. A few observations… 1.

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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

According to the report, the top 20 brands mentioned in a sample of more than 900,000 Instagram posts created $659,882,860 of ‘earned media value’ More than 11,000 influencers were paid for their posts. But, the new followers are often not even aware they’ve followed which limits the opportunity to get into their feeds.