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Microcasting: Your Step-by-Step Guide to Getting Started

Social Media Strategies Summit

Create a Ridiculously Easy Content System. Once you have a topic in mind, the next step is to create a system to make that content daily. Record Your First Sample Episode. Before going any further, find a quiet place to create a few sample episodes. If yes, can you create a system to make that content daily?

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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. Why Twitter is a Good Start for Socializing Executives.

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How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

In this post I’m going to focus on four social platforms where any publisher can leverage distributed content to better control their social messaging: Facebook, Apple News, Twitter, and LinkedIn. Develop and submit sample articles – use the technical support page to guide you through the set-up. Twitter Cards. Apple News.

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Writing Around the Web – Social Media SEO, Google Analytics, and Social Proof

Kikolani

This post will guide you to the right fields to optimize for the best possible search optimization of your social media profiles on Google+, Facebook, Twitter, LinkedIn, and more! To keep up with my latest posts from around the web, you can subscribe to my writing RSS feed or visit my portfolio to see samples of my work.

Analytics 113
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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Donor Tools Donor Tools is one of many, many non-profit fundraising and outreach donor management systems. For large organizations that need custom functionality and advanced reporting, this system won’t cut it. Obviously, this list is just a sampling of technology available free or low-cost to non-profit organizations.

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Why Real Instagram Followers Matter and Where to Find Them

Postcron

Be descriptive and engaging, and be sure to put the best information first so that it’s immediately visible in your followers’ feed. Hashtags are also critical, even more so on Instagram than on Twitter or Facebook, and you need to use them a bit differently. What would they search for if they were seeking content like yours?

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5 Social Media Tools for PR Professionals

Proactive Report

Feeds – The web isn’t about pages any more. It’s about streams, feeds and syndication. RSS feeds are the blood vessels of the social web. It’s how you read news updates from friends on Facebook and Twitter. Feeds make it possible for your content to join the content stream on the social web.