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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate.

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20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. There’s a big difference between saying, “Join us on Twitter,” and saying, “Join us on Twitter and receive up to 50% exclusive savings.”. Sending auto-DMs on Twitter.

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A Dying Breed

Twist Image

That may sound dire, but think about it in this context: do you still use a RSS reader? If the story is not in your feed, or you're being forced to leave wherever that feed may be, it's getting harder and harder to get those readers to click out of their native environments (the places that they want to keep thumbing through).

Journal 40
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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. Image source: [link].

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. Image source: [link].

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link].