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Listening Tools

Proactive Report

The most basic tool is RSS. Do the searches in Google BlogSearch, Twitter, Yahoo News, and other social websites like Technorati, digg.com, StumbleUpon and Delicious. Subscribe to the RSS Feed for these searches and pull the data into your RSS reader.

Tools 77

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Then, you can filter those mentions based on the channel e.g. Facebook, Twitter, blogs etc. Respond directly within Twitter. You cannot monitor Facebook, Twitter and other social networks but you can monitor forums, blogs etc. Their access to Twitter is via Topsy and GNIP.