Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? Except, it will have a “sponsored” or”promoted” label in the viewer’s social media feed. Boosted posts can include text, images, and video.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Pam Moore

FEBRUARY 24, 2018

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers.

Feed 167

Feed Feedly Metrics News 167

Justin Levy

OCTOBER 12, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Determining Social Media ROI Written on October 12, 2009 by Justin Levy in business , business strategy , ims09 , inbound marketing , marketing , marketing strategy , roi , social media , social media strategy , video 19 Comments - Leave a comment!

ROI 140

ROI Social Media Analysis Discount 140

Sherrilynne Starkie

MARCH 14, 2018

Then campaigns are easy to test, and to prove the return on investment (ROI). Then campaigns are easy to test, and to prove the return on investment (ROI). For example, a 30-second video story will engage people who don’t want to spend time reading long stories. Trick 5: video video video.

Consultant 268

Consultant Social Media Content Marketing 268

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Increasingly, Canadians are enjoying the video-based platform TikTok. The fourth most-popular social network for Canadians is Instagram.

Marketing 367

Marketing Syndication Adwords News 367

Convince & Convert

OCTOBER 12, 2010

ROI in social media is a luxury. The larger the brand, the more likely they are to use social media without concerning themselves with its dollar ROI, when goodwill for them, is priceless. For the most part, all they have is social media – so ROI is a matter of hope rather than measurable statistics.

ROI 124

ROI Social Media Small Business CPC 124

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) and their efforts led to audience growth, multiple viral videos and revenue-driving ads. The most successful brands are the ones who create a lot of video content. Listicles are also high-performing videos.”

Social Media 110

Social Media Insurance ROI Meme 110

Pam Moore

JULY 13, 2020

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. You need videos that make your digital audience and dream customers want to hit play and watch the entire video giving you their full attention! This is how you earn trust.

eBook 141

eBook Content Findability Template 141

Pam Moore

MARCH 17, 2020

Watch this brand new video I posted where I dive into this topic deeply. How to Use Twitter Native Video for Business: 10 Content Ideas + 5 Best Practices Welcome to the Participation Age: Is Your Digital Brand Ready? The truth is your audience and customers want value. This is because they are one and the same. Is Your Content Ready?

Video 78

Video Content Training Template 78

Buffer Social

SEPTEMBER 4, 2023

It’s a natural next step for anyone who watches long-form YouTube videos to also watch short-form videos on the platform – and there are nearly three billion of those people. A 15-second video that keeps the viewer engaged is just as valuable as a two-minute video that does the same.

YouTube 90

YouTube Metrics Feed Feedly 90

Keyhole.co

JANUARY 20, 2024

A Facebook community is a powerful tool for user-generator content, because it’s full of real people uploading real comments, videos, and pictures. Where traditional ads are expensive and provide uncertain ROI, the cost of Facebook ads is entirely up to you and your advertising budget, and can easily scale with your business.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

SEPTEMBER 13, 2016

But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there.

ROI 40

ROI Facebook How To Analytics 40

Pam Moore

APRIL 3, 2018

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You have become the master of random acts of marketing (RAMs) – random acts of live video, stories, quotes, tweets and visuals. You forgot what a positive ROI looks like. . Does this sound familiar?

Social Media 164

Social Media Strategy How To Training 164

Keyhole.co

MARCH 24, 2024

In short, the feed is vibrant and builds aspiration in the audience. The feed is filled with videos showcasing the unique experiences Airbnb offers, like a sleepover in the hidden library of St. The videos highlight what makes Airbnb rentals better than the same-old hotel rooms.

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

JUNE 29, 2023

Publishing visuals and video that hasn’t been scrutinized in creative briefs and edited ad nauseum carries a degree of risk. It’s often shot on an iPhone and involves little if any editing at all, making it more budget-friendly (with a better ROI than highly polished content). Enter: lo-fi content.

Content 112

Content How To ROI Trends 112

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. You may think that TikTok is all about challenges, pranks and dance videos. Avoid creating overly formal and scripted videos. Let’s get started.

How To 132

How To Hashtag Influencer UGC 132

Hootsuite

SEPTEMBER 27, 2023

Just like all the other social platforms, YouTube has been leaning hard into short-form video content, with a Shorts tab on the main menu and a prominent Shorts feature on the watch page. It’s been possible to monetize regular long-form YouTube videos for more than 15 years now. how to make money from your YouTube Shorts.

YouTube 93

YouTube Adsense Affiliate marketing Video 93

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. The #AySauce campaign resulted in 448,000 user videos and over 1.2 The agency collaborated with content creators @brookestyless and @georgieandzac to create DIY room transformation videos.

Case Study 114

Case Study Marketing Directory Retail 114

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Increasingly, Canadians are enjoying the video-based platform TikTok. The fourth most-popular social network for Canadians is Instagram.

Marketing 195

Marketing Syndication Adwords News 195

Sprout Social

AUGUST 3, 2023

And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. Social media used to be a way to communicate directly with your community and the algorithm barely had any influence over your feeds. Plus, 34% prefer videos that are authentic and less produced.

Social Media 90

Social Media Content Airlines Authentication 90

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Include blog posts or videos from the point of view of your employees. Share blog articles, videos, social posts and other content created by your C-suite or leadership team. Data reports.

Strategy 131

Strategy Content Curation Press Release 131

Kikolani

AUGUST 2, 2011

Featured Post – Social Media ROI with Google Anlaytics 5. Your first step is to set up a YouTube account so that it’s ready when you finally have videos to upload. To keep up with my latest posts from around the web, you can subscribe to my writing RSS feed or visit my portfolio to see samples of my work. Related Posts.

ROI 126

ROI Social Media Google iPad 126

Sprout Social

DECEMBER 6, 2023

There’s even the WorkTok community on TikTok, if you want to experiment with short-form video. If you want to find an ideal influencer partner without scrolling endlessly through your social feeds, try using an influencer management tool to support creator identification.

B2B 118

B2B Influencer Brands Marketing 118

Keyhole.co

APRIL 3, 2024

To a beginner, a Twitter feed may seem like an enormous party where everyone’s talking at once. Picture these lists as your curated channels, focusing on the accounts that bring value to your feed, whether they’re competitors, team members, or industry influencers. The noise can quickly overwhelm you.

Strategy 52

Strategy Twitter Tips Marketing 52

agora pulse

FEBRUARY 5, 2018

Freakouts aside, if you’ve been following all the chaos since Mark Zuckerberg made his announcement about sweeping changes to the News Feed, you might assume that Facebook is no longer a place for businesses. (At The BIG Facebook News Feed Announcement. That is, to see solid ROI on Facebook, businesses must invest in ads.

Facebook 136

Facebook News Feed Feedly 136

Hootsuite

MAY 24, 2022

These were only added to the TikTok Ad Manager in June 2021, and allow brands to promote organic content in the feed— similar to the Boost Post option for Facebook. Our other ad objective was video views. Ad Campaign 1: Video Views. While they both performed pretty well, our Video Views campaign had an edge.

HootSuite 97

HootSuite Campaign Metrics CPC 97

Pixlee

SEPTEMBER 10, 2021

Ltd, TikTok has recently been outgrowing other video apps such as Instagram and Snapchat. Users from Gen Z love sharing and promoting videos to their peers. Unlike a standard social media feed that users can find on their accounts, TikTok uses the “For You” page to feature popular videos. Make a Pro Account.

Hashtag 73

Hashtag Real Estate Influencer Feed 73

Sprout Social

APRIL 6, 2022

David Outwear tags individual products in their in-feed posts. As potential customers scroll through their feeds, if an image catches their attention, they can quickly ascertain the price and product details without having to leave the platform. Pixie Mood drives social commerce engagement with tagged video posts.

Examples 113

Examples Brands Facebook Retail 113

Pam Moore

JULY 13, 2020

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. You need videos that make your digital audience and dream customers want to hit play and watch the entire video giving you their full attention! This is how you earn trust.

eBook 78

eBook Content Findability Template 78

Sprout Social

OCTOBER 25, 2022

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. But how do you become a familiar face within your followers’ feeds versus someone they just scroll past?

Strategy 131

Strategy Brands Hubspot Survey 131

Social Media Strategies Summit

NOVEMBER 30, 2020

Brands can now connect better with online shoppers through shoppable posts and videos, offering an immersive shopping experience. For instance, videos enhance consumer engagement. 85% of the users are more likely to buy your products after watching a video. Other resources you might enjoy: 10 Ways to Boost Your Social Media ROI.

Products 164

Products Instagram Brands How To 164

Buffer Social

JANUARY 16, 2018

Engagement is the #1 way to measure ROI from social media advertising. Facebook is constantly tweaking its News Feed algorithm and it appears that organic reach has once again declined over the past 12 months with just 21 percent of people “disagreeing” or “strongly disagreeing” with the below statement: 3.

Report 111

Report Data Social Media Research 111

Oktopost

MAY 23, 2023

A social media strategy that includes content repurposing is simply more rewarding, as well as offering a higher ROI on content creation. A 160-character sentence isn’t making the most of LinkedIn’s format, for instance, while a long-form video is better trimmed down to a few bitesize clips for Instagram reels.

Social Media 91

Social Media Content Marketing ROI 91

Pixlee

DECEMBER 27, 2021

But with the right type of content and a reframing of ROI, you can connect your ecommerce conversions directly to this channel. Finally, the page encouraged users to submit questions which the hosts answered in a Q&A towards the end of the live video. The beauty of video demos is that you can use them again.

UGC 72

UGC Facebook Library Transportation 72

Buffer Social

JANUARY 30, 2017

What started as a simple app to send disappearing videos to friends, Snapchat now attracts some of the biggest brands and influencers in the world. More than 300 million people use the app every month – generating an astounding 10 billion videos views per day! Tying Snapchat marketing efforts to business ROI.

ROI 40

ROI Communities Strategy Marketing 40

Pam Moore

AUGUST 2, 2020

A plan that helps you achieve your marketing and business goals at the highest level of ROI possible? Heading straight to your computer, mobile device or video camera with the intent to start randomly creating and blasting out content before you have a plan will not deliver the results you dream about.

eBook 78

eBook Questions Strategy Template 78