Convince & Convert
DECEMBER 13, 2023
Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.
Sprout Social
AUGUST 26, 2021
It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.
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Sprout Social
MARCH 20, 2023
At the risk of stating the obvious: Short-form video is a big deal. The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. The short-form video format is here to stay, and worth investing in for the long term. The good news?
Webbiquity SMM
APRIL 4, 2023
Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Explore : If you peruse your friends’ spring break pictures, or watching animal videos, you’re likely taking a mini mental break. They’re showing off.
Jon Loomer
JANUARY 11, 2018
A major change is being made to the news feed that will favor people and negatively impact the visibility of page content. “The research shows that when we use social media to connect with people we care about, it can be good for our well-being.” ” So, it sounds like live videos are still good. .”
Sprout Social
OCTOBER 6, 2022
Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. Video virality is short-lived, and so is the benefit that comes from it. What makes a social media viral video? What do we mean when we say social media viral video? Did a video outrage or surprise you?
Pam Moore
FEBRUARY 24, 2018
Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers.
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