Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. 10 Power Tips to Create Facebook Content That Owns the News Feed Like a Boss.

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Should We Be Worried about the Facebook Explore Feed?

agora pulse

Could the new Facebook Explore feed be the end of organic reach? What on Earth is the Explore feed? The Explore feed is a new tab on Facebook. The Facebook Explore feed shows you posts from pages and people similar to those you follow.

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Mark Zuckerberg Announces Major News Feed Changes

Myrland Marketing

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. More on that in a moment… The Explore Feed on Facebook . Fast Forward One Week To Mark Zuckerberg’s News Feed Announcement .

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New Research: Americans Hate Social Media Promotions

Convince & Convert

Now look at Twitter (public feed of the people you follow, not lists). New research from my friends ExactTarget ( I am proud to have them as a client ) puts a mathematical fine point on our collective abhorrence for social promotions.

Six Stellar Twitter Tools and Reviews

Webbiquity SMM

Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700 tweets every second. Expert Reviews of Top Twitter Tools.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

53% of employers now research candidates on social networks before hiring. • 59% are on Twitter, and 43% use a company blog for marketing. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. The mean half life of a link on twitter is 2.8

The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

We wade through more messages about channel (Twitter, Facebook, etc.) And we focus far more on data and surveys than we do on qualitative market research. Depending on your research goals and your budget, any of these solutions can be right for you.

Inside the Facebook Ads of Your Competitors: How to Research, What to Learn

Buffer Social

We’re diving into the Facebook Ad Library to give you tips on how to research the ads of your competitors and how to find inspiration from some of the most creative and effective Facebook advertisers out there. We would all love to say hello to you on social media – especially Twitter!

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time.

How to Customize Your Facebook News Feed to Maximize Your Productivity

Buffer Social

In this post, I’d love to go through some of the less-known ways of customizing your Facebook News Feed to help you cut through the clutter, save time, and be more efficient. 4 Key Areas of Your Facebook News Feed to Customize (and How to Customize Them). News Feed.

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How to Leverage the New Twitter Partnership with Google

Convince & Convert

Image via BigStockPhoto.com On February 4, Bloomberg broke the news about a deal between Google and Twitter , allowing tweets to appear in Google’s search results as soon as they are posted. Currently, Google must crawl Twitter to obtain the content within tweets.

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11 Twitter Bio Ideas to Get More Followers and Engagement

agora pulse

When was the last time you reviewed your Twitter bio? A good Twitter bio introduces you and your business to your audience and shows them what kind of content they can expect from you. Now when you follow someone, your full bio shows up in their notifications feed. Twitter

11 Twitter Bio Ideas to Get More Followers and Engagement

agora pulse

When was the last time you reviewed your Twitter bio? A good Twitter bio introduces you and your business to your audience and shows them what kind of content they can expect from you. Now when you follow someone, your full bio shows up in their notifications feed. Twitter

Twitter Basics: How To Get Started On Twitter For Business

yMarketingMatters

What Makes Twitter Different. On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests. Like any social network, what you get out of Twitter is based on what you put in and how active you are. Twitter is Viral.

How Are Associations Using Twitter?

SocialFish

——— Have you ever thought about all the goals your association has and how Twitter can help you achieve those goals? For many, the association Twitter account is treated like just another promotional channel. Guest post by SocialFish contributor Amanda Kaiser.

Social Media On The Farm: Crisis Management, Market Research, Education And APIs

The Realtime Report

As a mobile-friendly platform, Twitter has been used by farmers to share information, check realtime conditions, and connect with customers from its earliest days – CNN reported on this as early as 2009.

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22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. for competitive research.

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A Walk Through Twitter’s Walled Garden

The Realtime Report

Ever since Twitter picked a business model based on advertising, the company has been emphasizing the importance of creating a “consistent experience” for Twitter users. ” First, Twitter needs to build the wall, and that means reining in developers. .

How to Drive Twitter Traffic to Your Website

agora pulse

Twitter is an awesome place to follow the latest trends, network with influencers and even tweet the odd celebrity (@jk_rowling for me). Writing about how to drive #Twitter traffic to your site. All your hours of researching and writing great content are wasted if nobody reads it.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. Twitter users are twice as likely to purchase from companies they follow than are Facebook users. How can Twitter to used to support SEO efforts?

Stop Your Dream Customer in their Social Media Thumb Scrolling Tracks with Intent, Trust and Attention

Pam Moore

How can you stop the scroll as your dream customer is browsing the web, scrolling their social media news feed on their mobile device? Every where we turn, every device we turn on, every social network feed we scroll, there is noise.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

Writing Around the Web – Keyword Research, Google+, and Google Analytics

Kikolani

Guide To Keyword Research – Part I: Keyword Discovery – Various methods and tools for keyword research plus how to organize your information. Guide To Keyword Research – Part II: Analyzing and Choosing the Best Keywords – Learn how to narrow down your list of keywords and phrases for both your main website and content development. Part III: 40 Top Keyword Research Posts of 2011 – 40 of the top posts on keyword research tools, strategies, and optimization.

How to Host A Twitter Chat That People Will Tweet About

agora pulse

Have you attended a bunch of Twitter chats and are thinking about hosting a Twitter chat of your own? Why Host a Twitter Chat? When you are a mere participant in a Twitter chat, you can respond, but when you are hosting a chat, you can direct. Do your hashtag research.

Twitter and Television: A Match Made In Heaven

Waxing UnLyrical

It’s so cool to see your feed explode when (GoT SPOILERS) Ned Stark loses his head or (Fargo SPOILERS) Gus shoots Malvo. My experience is that Twitter has become very intertwined with primetime television. Twitter Google+ Twitter and Television: A Match Made In Heaven.

How to Find the Best Twitter Hashtags

Sprout Social

Twitter hashtags help make posts from disparate posts and conversations connected around the same topic easier to find and search. Including trending and popular Twitter hashtags in your social media posts is a great way to boost your messages to reach people beyond just your own followers.

The Future of Twitter

Proactive Report

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Journalists on Twitter.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity SMM

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. 51% of active Twitter users follow companies, brands or products on social networks. Twitter SEO.

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How to Use Twitter Analytics: The Complete Guide for Marketers

Hootsuite

Twitter’s 139 million daily active users interact with brands on the network in important ways , from retweeting your content to a broader audience to making purchases that directly impact your bottom line. Benefits of using Twitter analytics. But, my Twitter audience is 55% female.

How To Automate Twitter Without Looking Like an Idiot

SocialFish

You: Dude, isn’t this post supposed to be about how to automate Twitter? In August 2014, I took over the Twitter account for the Chicago Chapter of the Wisconsin Alumni Association. Find the RSS feeds for each source. We select the “Wisconsin Only” feed, like so: You: Nice.

28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity SMM

Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. How can you stand out among all the chirping, build your Twitter presence, grow your following, and get your content promoted? Twitter Tips for Newbies. How to Grow Your Twitter Following.

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Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Twitter.

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Power of Trust and Intention in Earning Attention of Your Ideal Customer and Audience

Pam Moore

Every where we turn, every device we turn on, every social network feed we scroll, there is noise. Many digital and brand marketers hop on Twitter with the hopes of grabbing quick attention of their target customer and audience.

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Twitter Basics – How To Get Started On Twitter

yMarketingMatters

What Makes Twitter Different. On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests. Like any social network, what you get out of Twitter is based on what you put in and how active you are. Twitter is Viral.

How the Twitter Timeline Works (and 6 Simple Tactics to Increase Your Reach)

Buffer Social

We’ve talked about the Facebook News Feed algorithm and the Instagram Feed algorithm. This time, we would love to dive into the Twitter timeline algorithm. Up until 2015, the Twitter timeline displays tweets in the reverse-chronological order. Try Twitter videos.

#BookLoews Lets You Book Hotel Room Via Twitter

The Realtime Report

The luxury Loews Hotels & Resorts, a subsidiary of Loews Corporation, recently announced that hotel booking is now possible through Twitter. Plus, it becomes part of the history of your Twitter feed.

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4 Easy Ways of Subscribing to Feeds in Google Reader

Buzz Marketing for Technology

4 Easy Ways of Subscribing to Feeds in Google Reader. Google Reader is a very popular online tool for reading RSS feeds. As a result, the number of ways to get a new feed in to Google Reader has multiplied. In this article we will take a look at a few easy ways to subscribe to a new RSS feed. Add subscription will take any a keyword, feed name, feed URL or web page URL and attempt to parse it to find the feed you want. t have an RSS feed!)

How You Can Use Twitter As a Visual Marketing Platform

SocialFish

Twitter has gone from being a fun microblogging platform to taking on a life of its own. Allowing gifs to play in feed, Twitter Video, full sized images that take up less space and still allow you to type in characters… these are improvements we can all appreciate.

25 Twitter Stats All Marketers Need to Know in 2020

Hootsuite

Twitter statistics, we have them. Here are all the hard numbers you need to know if you’re planning to tap Twitter’s audience in 2020. For some brands, Twitter might seem risky or divisive—though whether it causes or reflects political polarization is up for debate. use Twitter.

Where to Find Twitter Trending Topics for your Online Marketing

Devumi

Marketing with Twitter trending topics is a strategy that combines careful planning, even more careful research, and a bit of dumb luck. The dumb luck isn’t really luck, it’s just your planning and research striking a particular nerve and going viral.