Hootsuite

MAY 18, 2023

Looking to make a splash with short-form video content? Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. But, with so many people jumping on the short-form video ship, standing out is more important than ever. You’re not alone.

Video 112

Video HootSuite How To UGC 112

Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? How many of them skipped your Story videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. How to find Facebook video metrics.

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Metrics Video Brands Facebook 129

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics. Blood-sucking villains.

Statistics 141

Statistics Social Media Video Marketing 141

Jon Loomer

OCTOBER 26, 2017

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Let’s take a closer look at what we know and don’t know about the Facebook Explore Feed and how it may impact you… Facebook Explore Feed: The Launch. This is the Explore Feed that about 99% of us have.

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Feed Feedly Facebook News 167

Jon Loomer

JULY 21, 2018

I’ve written previously on Reporting on Facebook Reach , particularly at the Page Level. Another opportunity is to dive more deeply into Reach reporting at the Post Level. Why You Need to Report on Facebook Post Reach. First, let’s clarify reporting of organic and paid reach metrics. Post-Level Data vs. Ads Manager.

Report 162

Report Facebook Organization Metrics 162

Ignite Social Media

MARCH 8, 2019

People scroll through feeds the height of the Statue of Liberty and are bombarded with thousands of marketing messages a day. With this much noise in the social space, marketers have almost no time to capture the attention of their audiences, so it’s important to meet people where they are in their busy feeds. That’s a lot of content!

Mobile 123

Mobile Video Real Estate Feed 123

The Realtime Report

FEBRUARY 20, 2024

How Could Internet Protocol (IP) Video Play a Critical Role in Overcoming Challenges Within the Broadcasting Industry? Internet protocol (IP) video could play a critical role in not only optimizing workflows and keeping down OPEX, but also creating new offerings for broadcasters to distinguish themselves and compete with new media providers.

Industry 91

Industry Video Sports Compete 91

Sprout Social

JULY 5, 2022

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. The video sharing site isn’t just for creators. Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Unboxing” the top 15 ideas for YouTube videos.

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YouTube Video Authentication Education 128

Social Media Strategies Summit

APRIL 11, 2024

But it also makes maximum use of the comment section below each of its how-to videos to answer customer questions and show its audience it cares about them getting the most out of their purchase. Make Your Blog Content Links Pop with Video There are many ways to elevate your e-commerce social media marketing strategy in 2024.

Social Media 225

Social Media Tips Marketing UGC 225

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. Video virality is short-lived, and so is the benefit that comes from it. What makes a social media viral video? What do we mean when we say social media viral video? Did a video outrage or surprise you?

Video 126

Video Social Media How To Trends 126

Sprout Social

DECEMBER 8, 2020

It’s impossible to open up a major social platform now and not see a video post. Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Videos encompass a wide range of topics and are consumed by many people around the world. Videos should be accessible.

Video 127

Video Social Media Study Instagram 127

Sherrilynne Starkie

DECEMBER 13, 2018

Facebook is testing search ads in its search results and Marketplace, according to industry reports. Advertisers can use the Facebook Ads Manager to extend their existing news Feed ads to the new “Search” placement. The post Top five: audio and video social media innovation appeared first on Sherrilynne Starkie. — SS.

Social Media 150

Social Media Video YouTube Instagram 150

Jon Loomer

JULY 17, 2023

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. The person watching the video also needs to convert on your advertising objective within 24 hours. She played the ad for more than 10 seconds instead of skipping to the next story/video. Let’s simplify this.

Advertising 148

Advertising Engagement Class Conversation 148

Jon Loomer

NOVEMBER 14, 2021

What’s weird is that the clips do appear on desktop, but that seems like an oversight since it’s just a blank video. I’ve chosen to go with News Feed and Video Feeds only. The news feed post doesn’t include the clip or the button to view the full eipsode. Is this a video, though?

Facebook 209

Facebook Report Campaign Apple 209

agora pulse

FEBRUARY 5, 2020

Reports of its success (or failure) are conflicting. One of the biggest was the 60-second video time limit, forcing brands to trim video content down to a minute or less. IGTV is a sister-app of Instagram that is a mobile-only platform focusing on mobile-first (read: vertical) video. Depends on who you ask. What Is IGTV?

Video 131

Video Instagram Education Mobile 131

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. Voice recording over your videos.

Tools 121

Tools Strategy Video Library 121

Hootsuite

MARCH 27, 2024

However, they are created, promoted, and reported on differently from other social ads. Except, it will have a “sponsored” or”promoted” label in the viewer’s social media feed. Boosted posts can include text, images, and video. Boosted posts are the very easiest way for social advertisers to get started.

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LinkedIn Instagram Tips HootSuite 107

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Build brand awareness and put a stake in the ground with video content.

Video 130

Video Social Media Wireless Marketing 130

Webbiquity SMM

FEBRUARY 16, 2021

The Social Media Marketing Industry Report says that B2B marketers see potential in using Instagram for B2B promotion. Moreover, 65% of people are visual learners, which means having a cohesive Instagram feed is a potentially powerful way to grab the attention of your target audience and spark interest in your business.

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B2B Examples Company Instagram 259

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. We’re not limited to TV-style ads or perfectly polished educational videos.

Video 144

Video Social Media Strategy Film 144

Buzz Marketing for Technology

JANUARY 11, 2011

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. This is the algorithm that controls what you see in your News Feed when you log into Facebook.

Feed 264

Feed Feedly News SEO 264

Sprout Social

AUGUST 1, 2019

Reporting and analytics are key to any social strategy. And sometimes sorting through all those reports, particularly if you have multiple profiles, can be overwhelming. And sometimes sorting through all those reports, particularly if you have multiple profiles, can be overwhelming. Sent Messages Report. Let Sprout help!

Report 78

Report Facebook How To Overview 78

Later

DECEMBER 8, 2019

Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . Sign up now to download the complete State of Instagram Influencer Marketing report and we’ll send it straight your inbox! . But by how much? .

Influencer 67

Influencer Report Instagram Marketing 67

SocMed Sean

MAY 12, 2022

You can use it to spend your free time checking out images and videos of just about anything, from your favorite sports teams to fashion to hobbies and so much more. You can also post your own photos and videos for your family, friends, or the general public. Instagram Feed Not Refreshing. Restart your phone.

Issues 246

Issues Instagram Notification Feed 246

Socialmedia.biz

JANUARY 14, 2020

According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. With videos driving 135% more organic traffic than static or text-based images, it comes as no surprise that an estimated 2.27

Mobile 90

Mobile Engagement Organization Video 90

Later

AUGUST 7, 2019

From cool video edits to new-age filters, we’re covering the top 5 creative social media trends of 2019 , as well as the best apps and hacks to help you recreate these trends on your channels. Download our Creative Social Media Trend Report 2019 now! . Creative Social Media Trend #3: Stop Traffic With Video Subtitles .

Trends 76

Trends Report Social Media Film 76

Hootsuite

APRIL 17, 2024

The Threads app algorithm is a proprietary formula that determines what posts get prioritized in each user’s “For You” feed. If the algorithm’s doing its job, posts on your For You feed should appeal to your specific interests. Ones that you are most likely to find valuable are shown higher in your personal feed.

HootSuite 82

HootSuite Feed Feedly Instagram 82

Buffer Social

JANUARY 16, 2018

To better understand these changes, plus what’s ahead for 2018 and beyond we teamed up with Social Media Week to collect data from over 1,700 marketers and create the State of Social Media 2018 report. The report shows us how marketers, from businesses of all sizes, are approaching social media marketing. Ready to jump in?

Report 111

Report Data Social Media Research 111

Oktopost

APRIL 16, 2019

We’re delighted to introduce two new features that were recently made available by Facebook: Instagram Videos and Hashtags Search. Instagram Videos. When Instagram launched videos in 2013, over 5 million videos were uploaded in the first 24 hours. Instagram Hashtags.

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Hashtag Video Instagram Knowledge Base 60

agora pulse

AUGUST 12, 2020

The platform offers six features that inspire users to learn about new ideas, find new brands, and realize solutions to their challenges: Home feed. Video Content Shines on Pinterest. Like many other social media platforms, video is a big area for growth on Pinterest. But Pinners don’t just view videos. Max Width Video.

Report 105

Report How To Analytics Social Media Management 105

Buffer Social

MAY 3, 2018

Stories are now an incredibly popular content format, so popular in fact that we may see Stories begin to rival the news feed as the default content consumption and creation method in the not-to-distant future. Video chat on Instagram. F8 2018 roundup: A focus on smaller communities and a possible future away from the News Feed.

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Feed Feedly News Communities 109

Later

JULY 24, 2019

Getting on board with IGTV is easier than ever — you can now schedule IGTV videos to automatically post to your feed! . While editing videos for Instagram does take some time, scheduling IGTV videos from desktop takes just minutes once you’re set up with the Facebook Creator Studio. How to Schedule IGTV Videos: .

Video 59

Video How To Instagram API 59

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Why the explosion of video content? It’s easier than ever to create a fun video at little to no cost.

Video 133

Video Marketing Vimeo YouTube 133

Rebekah Radice

JULY 15, 2019

Did you know that video content gets 20% more attention and reaches 3 times the amount of people than a standard blog post? Or that online videos will account for more than 80% of all consumer internet traffic by 2020? There’s no denying it, video is powerful. The Most Engaging Types of Video Content You Need to Create.

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Types Video Content Case Study 119

agora pulse

AUGUST 8, 2017

Facebook is testing a new feature – video covers for Facebook pages. Facebook is all about video these days. So it’s not surprising that Facebook video covers have appeared. Facebook wants us to use video — a lot of video — and this is just one of the ways they are encouraging it.

Video 139

Video Facebook Real Estate Features 139

So Influential

AUGUST 13, 2020

With over a billion active monthly users and over 95 million pictures & videos being shared every day on Instagram, your business has a great opportunity to reach many people from all corners of the world. That’s not all, you can also go live on your Instagram page and then save the video on your profile for your audience to watch later.

Instagram 52

Instagram Video Marketing How To 52

Oktopost

JUNE 20, 2023

2022 Employee Advocacy Benchmark Report ) Employee advocacy programs bring a wealth of benefits–expanded reach, enhanced trust, and credibility, thought leadership, the list goes on! When it comes to employee participation, those who lead advocacy initiatives understand that engagement ebbs and flows.

Strategy 118

Strategy B2B Apple Hosting 118