article thumbnail

26 Real Estate Social Media Post Ideas to Get New Clients

Hootsuite

Second only to referrals, social media is the next best source of real estate leads, according to a 2022 realtor survey. Because of this, 80% of real estate agents plan to spend more time on their social media marketing strategies in the next year.

article thumbnail

Are You Getting Bad Real Estate SEO Advice?

Small Business Mavericks

» Are You Getting Bad Real Estate SEO Advice? Hat tip to Matt McGee for bringing this to my attention, but I have long thought that real estate agents and brokers were getting bad SEO advice. Specifically, an article on the National Association of Realtors’ website tells real estate agents what to do, but I wouldn’t trust it completely. And I’ve seen real estate websites that do that. About Us What’s a Maverick?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

The more irresistible your content is, the more they will pop your content straight to the top of your target customers social media and digital feeds… consistently! The struggle is real! SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist.

eBook 119
article thumbnail

Top 20 Questions You Must Answer for a Content Marketing Strategy that Converts to Customers! [podcast + free ebook]

Pam Moore

How do you create a content marketing plan that converts to real customers? How do you create a content marketing plan that converts to real customers? SocialZoomFactor · Content Marketing: 20 Questions You MUST Answer for a Strategy that Converts to Customers.

article thumbnail

Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

The more irresistible your content is, the more they will pop your content straight to the top of your target customers social media and digital feeds… consistently! The struggle is real! SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist.

eBook 78
article thumbnail

15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

However, if you want real business outcomes in the form of brand awareness, meaningful website and blog traffic that converts to real paying customers, then you need to do more than shout. SocialZoomFactor · 15 Methods to Research and Know Your Customer for More Leads and Sales.

article thumbnail

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Real Estate. There are a few other options for real estate networking including: activerain.com, wannanetwork.com, realtown.com, realestateforum.com and others. Buy my book, The New Community Rules: Marketing on the Social Web , a primer to social media marketing, and subscribe to the Techipedia RSS feed. Tags: Marketing Social Media bar e-commerce facebook foursquare hospitality pub real estate restaurant social media tourism travel twitter

Industry 187
article thumbnail

Feature Friday: How iGoogle is My RSS Feed HQ

Ari Herzog

I don’t know about you, but as a real estate blogger, I tend to read a lot of blogs during my workday. Some of the blogs I read on any given day range in topics from SEO blogs , real estate blogs , social media blogs , and blogs about blogging. You can add RSS feeds, YouTube subscriptions, personalize it with custom themes, and even view your Gmail inbox, all in one place. As you can see, I use iGoogle for all of my RSS feeds.

RSS 104
article thumbnail

Feature Friday: How iGoogle is My RSS Feed HQ

Ari Herzog

I don’t know about you, but as a real estate blogger, I tend to read a lot of blogs during my workday. Some of the blogs I read on any given day range in topics from SEO blogs , real estate blogs , social media blogs , and blogs about blogging. You can add RSS feeds, YouTube subscriptions, personalize it with custom themes, and even view your Gmail inbox, all in one place. As you can see, I use iGoogle for all of my RSS feeds.

RSS 106
article thumbnail

How to Master Client Collaboration and Social Media – The 2021 Guide

Pam Moore

For example, your solution should make it possible for collaborators to leave feedback right next to the posts and resolve it on the spot, attach files to comments, and collaborate in real-time. . Give, receive, and implement feedback in real-time. .

article thumbnail

The Secret to Feeding Your Family with a Blog

ProBlogger

It said: “FEED THE PEANUT&#. For you, Feeding the Peanut may mean paying medical bills or mounting credit card debt. Or perhaps recovering from a bad stock or real estate investment. For me, Feeding the Peanut is taking care of those that I love, including my newborn daughter. Feeding the Peanut was becoming increasingly expensive. having real conversations with people via social media. After all, this is real life, not a game.

Feed 37
article thumbnail

Use Photos to Stand Out in the Facebook News Feed

ProBlogger

To really draw attention to this step-by-step tutorial and stand out in my fans’ news feeds only requires a little extra thought and attention to detail. Take the main image that you would like to show up in the News Feed and break it up into two or three parts using a photo editor. Even with a small number of likes, you’ll appear to be ahead of the game, as this is valuable real estate that most pages simply aren’t taking advantage of.

Feed 40
article thumbnail

[SOLVED] Getting Rid Of Those Annoying Facebook Messenger Pop-Ups On The Desktop Site

SocMed Sean

It’s almost like Messenger is invading your Facebook timeline by covering up your feed, and irritating you as the conversation continues. Each time I click on a notification, the browser then takes me to that page, and with that navigation, the last 3, or more, messenger windows pop up again, taking up real estate on my monitor. The back-and-forth chat can pretty much overwhelm any browsing your are engaged in via your feed.

Sites 198
article thumbnail

3 Ways Brands Can Prepare For Facebook Timeline

Firebelly

Cover photo dimensions are 850 x 315 pixels – major real estate you don’t want to waste. Like now, a majority of the interactions with your brand on Facebook will take place in the News Feed – not on your Page (or Timeline). Rumor has it Facebook will be rolling out Timeline for brand pages any day now. The most frequently given date is February 29.

article thumbnail

Best Practices for Mobile-First Social Video

Ignite Social Media

People scroll through feeds the height of the Statue of Liberty and are bombarded with thousands of marketing messages a day. With this much noise in the social space, marketers have almost no time to capture the attention of their audiences, so it’s important to meet people where they are in their busy feeds. Make the most of social feeds and Stories by formatting videos in a 1:1 ratio­–at the very least–4:5 or 16:9 for certain other placements.

Mobile 104
article thumbnail

How to Unlock New Opportunities with Facebook Groups Using the Branded Content Tool

Ignite Social Media

While sponsored content is already available on the Group Feed, this feature would place partner content directly within the Facebook Group itself, as shown in the image below. This provides partners with much more valuable real estate in getting in front of community members.

Groups 143
article thumbnail

Writing Around the Web – Keyword Research, Google+, and Google Analytics

Kikolani

Optimizing Your ActiveRain Profile – ActiveRain is one of the top social networks devoted to Real Estate professionals. What Do Successful Real Estate Agents Have in Common – Interesting insight into the usage of technology, social media, and marketing & advertising strategies between the highest and lowest earning real estate professionals.

article thumbnail

Industry benchmarks to inform your social media presence

Sprout Social

Industries that receive fewer than the average amount of engagements both per day and per post include finance and banking (75 engagements per day, 6 per post), education (64 engagements per day, 4 per post) and real estate (41 engagements per day, 3 per post). Real estate.

article thumbnail

Facebook For Business Tip #6: Profile Image “Billboards”

Firebelly

The profile image on your brand’s Facebook Page is valuable real estate. We’ve also seen increased Page traffic after building a billboard – most likely because people notice a new image in the News Feed and visit the page to see the change. Take advantage of that.

article thumbnail

5 Facts About the Instagram Algorithm

Later

If they regularly engage with your content, odds are you’ll rank higher in their Instagram feed. This will save you a lot of time — and make sure you always have a post ready to go live on your feed. Ready to separate fact from fiction for the Instagram algorithm ?

Instagram 110
article thumbnail

Three Things Facebook Is Trying to Make Happen in 2020

Ignite Social Media

This stemmed from a video ranking update Facebook made last spring, saying that videos that keep people engaged, especially videos at least three minutes in length, will be given more weight in the Feed. Since its inception, Stories’ real estate has drastically grown within the app.

Facebook 125
article thumbnail

How to Leverage Promoted Video at Max Width on Pinterest

Ignite Social Media

With Promoted Videos at max width spanning across Pinterest’s entire two-column feed, this new feature offers advertisers precious real estate at roughly 4x the size of standard width videos. The video’s text is edited in to complement the dialogue so that if a user is scrolling on their feed with the sound off, they still have some context around what is happening.

Video 73
article thumbnail

10 Tips to Craft the Perfect Social Media Profile

Hootsuite

By keeping a curated “Tagged” feed, brands like Big Bud Press can have a section for user-generated content that highlights their products on Instagram. The link in your bio is prime real estate, especially on sites like Instagram, where you can only share one URL.

HootSuite 114
article thumbnail

Social Media Organic Reach 2021: Who Actually Sees Your Content

Ignite Social Media

Just to round out our example of having 150,000 Instagram followers, this analysis shows that only 14,100 of those followers will see an organic post within their Instagram feed. This isn’t to say you can’t post more real-time content, but just remember people may see it later and be confused.

article thumbnail

New Social Media Advertising Opportunities Outside of Facebook

Ignite Social Media

How they work : While the vast majority of Pinterest content falls into one of two columns within a user’s feed, promoted video at max width takes up the entire width of an individual’s screen. This extra space is precious real estate for brands at roughly 4x the size of standard-width videos. In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message.

article thumbnail

The Brand’s Guide to Going Viral on TikTok

Pixlee

Unlike a standard social media feed that users can find on their accounts, TikTok uses the “For You” page to feature popular videos. This feed is specifically curated for every user to enjoy the content they like or often engage with, not just videos from accounts the user is following.

Hashtag 66
article thumbnail

Content Marketing Trends 2018

Your Escape From 9 to 5

For example, a real estate agency can feed data gathered by a top real estate CRM into an AI that will determine how and when to distribute what type of content, and to whom. Sometimes, having too many options is not good. Content marketing can be a perfect example. How many channels and platforms offer customers an experience to engage with content? Social networks, blogs, and websites are only a few.

Trends 63
article thumbnail

Social Media Updates: March

yMarketingMatters

Instagram Introduces Feed Algorithm to Show Best Posts First : The inevitable has happened. Instagram announced that image feeds will be sorted to bring the most interesting or relevant posts first. The new Instagram algorithm shifts the order of photos and videos in your feed “based on the likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post.”. How do you feel about a potential Instagram feed algorithm?

article thumbnail

Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

Brand Marketing Opportunities: Instagram Story Ads – just as you would run a promoted post in the feed, you can do the same in Instagram Stories. Live Broadcasting – brands can go LIVE in Stories to give their fans a real-time, intimate experience.

article thumbnail

A Review of Snapchat, Instagram & Facebook Stories

Ignite Social Media

Not only did Facebook give it prime real estate in their main app, it also added the feature to Messenger and WhatsApp. To encourage usage, Facebook has started showing your friends grayed out at the top of the feed saying that the person “hasn’t added to their Story recently”. Taking a look at key features of the major social channels, you will see many of them overlap. Successful features on one platform tend to be adopted by others. This is especially true of Facebook.

Review 102
article thumbnail

The Brand’s Guide to Going Viral on TikTok

Pixlee

Unlike a standard social media feed that users can find on their accounts, TikTok uses the “For You” page to feature popular videos. This feed is specifically curated for every user to enjoy the content they like or often engage with, not just videos from accounts the user is following.

Hashtag 55
article thumbnail

5 Ways to Tell Your Brand Story with Instagram Stories

Sprout Social

Whereas our feeds may represent our most aspirational and idealized selves, Stories are our raw, unfiltered thoughts and projects. From budding photographers to AV junkies, Delta has a lot of fans who’d love to nab that real estate for 24 hours, and knowing they might be featured by Delta keeps them sharing content under this branded hashtag.

article thumbnail

Instagram Reels 101: Everything Your Brand Needs to Know to Get Started

Social Media Strategies Summit

Once you’ve done all that, hit the big blue button to share it to your Instagram Stories, Explore Feed, and the dedicated Reels tab, which looks like this: Don’t want your Reel messing up your beautifully curated grid? Instagram is the world’s fifth-largest social media site.

Strategy 195
article thumbnail

Get to swipin’! How Brands Can Story Tell Through Instagram Photo Albums

Ignite Social Media

Now you can share 10 of the best photos capturing exactly what you want to feature without cluttering your IG feed with similar content. A few months ago, IG launched Instagram Stories, a platform for more authentic sharing in real-time. Home & Real-Estate: • House selling: 10 houses that are currently on the market. WHAT ARE INSTAGRAM PHOTO ALBUMS? Instagram is giving us yet another way to story tell, sharing a more complete picture of our experiences.

article thumbnail

Are Instagram Pods a Good Way to Increase Likes?

agora pulse

Recently, Instagram started using an algorithm to reorder how posts are viewed in your home feed. In March 2017, Instagram posted about the new algorithm : “To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.” An Instagram pod comprises people who are willing to engage on each other’s Instagram content to help boost posts in users’ feeds.

Instagram 124
article thumbnail

How to Use Facebook’s New Placement Asset Customization Feature

agora pulse

All placement options on Facebook, such as “Feeds” and “Stories,” sit under an overarching platform. For example, under the Facebook Platform, you’ll find five different placement options: Feeds, Instant Articles, In-Stream Videos, Right Column and Suggested Videos. Currently, you can use it for four different placements: Facebook Feeds, Instagram Feeds and Stories, Audience Network Native, and Banner and Interstitial (a fancy name for a pop-up ad.).

article thumbnail

How to Use Facebook’s New Placement Asset Customization Feature

agora pulse

All placement options on Facebook, such as “Feeds” and “Stories,” sit under an overarching platform. For example, under the Facebook Platform, you’ll find five different placement options: Feeds, Instant Articles, In-Stream Videos, Right Column and Suggested Videos. Currently, you can use it for four different placements: Facebook Feeds, Instagram Feeds and Stories, Audience Network Native, and Banner and Interstitial (a fancy name for a pop-up ad.).

article thumbnail

How to Grow Your Business on LinkedIn

Later

And this is especially true for LinkedIn, as a user’s home feed largely comprises the activity of their connections. Consider what topics your followers would be most likely to engage with — the more engagements you receive, the more home feeds your content will reach. #3:

article thumbnail

How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

Much More Screen Real Estate! The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner: The Perfect Fan Page Leverages ALL the Available Opportunities. With the new layout providing so much screen real estate for visual branding, it has raised the bar for a Page’s visual branding on Facebook. This is a guest post by Tim Ware, owner of HyperArts.

Facebook 219
article thumbnail

YouTube 101: What Every Smart Social Media Manager Needs to Know

agora pulse

A real estate agent, for example, might have videos like “How to Find a Real Estate Agent” and “10 Overlooked Problems to Look for in a Home That May Spell Trouble Later On.” Need a little guidance (maybe even a refresh) on YouTube?

article thumbnail

RockMelt Review: Social Media Web Browser

Jason Yormark

I love how they have the left and right rails to integrate social media as this makes the best use of screen real estate. I just found myself actually using the browser to update Facebook statuses, catch up on the news feed, and chat with others. For the past week I’ve been playing around with an interesting new web browser called RockMelt.

Review 219
article thumbnail

Profit and Purpose: How I’ve Built a Business That Prioritizes Both

Buffer Marketing

Either you’re having a real impact on a cause you care about but never turning a profit, or you’re bringing in the cash but your activism is performative at best. Instead, we’ve worked collaboratively to understand how we could have a real impact on their work.

NGO 71
article thumbnail

What Factors Affect Local Search Rankings? | Small Business Mavericks

Small Business Mavericks

In other words, if you are a local real estate broker, a link from your Chamber of Commerce will likely carry more weight than a link from a national real estate website. About Us What’s a Maverick?