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Social Media Listening for B2B Marketing

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums.

B2B 206
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You Are Not A Social Media Guru, Ninja, Expert, Master, (Enter.

Jason Yormark

From old school marketers simply updating their titles to stay with the times, to recent graduates who know how to use Twitter or Facebook. Just take a look at how many Twitter users “claim&# their authority on the subject. Social media marketing certainly could use some certification to start with.

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Why Critics of Klout Are Missing the Big Picture

Convince & Convert

The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. And Twitter, which “ranks&# tweets to determine trending topics. You know who else doesn’t use offline factors in their scoring mechanism (because it’s impossible)?

Klout 159
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. And of course thanks for including Radian6. And of course thanks for including Radian6.

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity SMM

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Tools 207
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Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

Read on for insights from Lauren plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 62% of adults use social media for fear of missing out.). The RSS feed is: [link]. Jay : Today we have a fantastic guest, Lauren Vargas, who is the social media head of Aetna, joining us on the show. Listen Now.

Radian6 113
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Need to see the increase in Twitter followers over time? Presto, a pretty graph in about 3 seconds flat. link] jaybaer Yes indeed. Eventually, I hope. How can I help you?