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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

As a result, a lingering question emerges on how much spikes in social media activity represent normal sentiment of interested individuals vs. manipulated sentiment of a few that is then spread around virally, possibly taking a life of its own. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

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The Art And Innovation Of Listening

Twist Image

As more and more people leverage platforms like Facebook , Twitter , YouTube and blogs to publicly share their love or hate for a brand, the more complicated responding becomes for organizations of every size that are not accustomed to handling customer service issues out in the open. twitter search. Social 2011. brand reputation.

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Trending Sources

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Sentiment: How much are you willing to automate verse check by hand? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. Demographics: Do you want to be able to filter by the demographics of the author? Hope that helps!

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Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

The RSS feed is: [link]. Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. Listen Now. Click the play button to listen here: Download the audio file: [link].

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Social Pros 26 – Richard Owen, Satmetrix

Convince & Convert

The RSS feed is: [link]. That maybe we shouldn’t arm everybody in social, because if you get one flight attendant like that, and then put her on Twitter, the brand equity of that company is right down the tubes. You derive that, Richard, by as you mentioned, looking at sentiment, right? Listen Now. Don’t do that.”

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The 17 Best Social Media Management Tools

Webbiquity SMM

Instagram has more users than Twitter. Create image posts with graphics pre-sized for Twitter, Facebook, Instagram, and Pinterest. 3) Radian6 (aka Social Studio). Listen and engage more than 650 million sources, including Facebook, Twitter, and YouTube.” Sample review: “Buffer is a great automation tool.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit.