A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics. So I’ve been curious to see how their Twitter press release service would do. Of those 51 releases, 28 included a bit.ly

The Press Release is not Dead Yet!

Proactive Report

Great news for PR practitioners: Despite rumors to the contrary, the trusty old press release is not dead. Text 100 surveyed 72 journalists and found that the press release is still the preferred format for receiving corporate news. While you are celebrating this news, there is one caveat: text only releases don’t do much for you. Watch this video of how to craft a Social Media News Release with multimedia. Press releases.

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Where Do You Want Your Social Media Press Releases to Live?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Where Do You Want Your Social Media Press Releases to Live? by Adam Sherk on May 26, 2009 The discussion about HubSpot’s post on the syndication of social media press releases vs. traditional press releases called my attention again to PitchEngine , a platform for creating and sharing social media releases (SMRs).

5 Reasons to Use Press Releases to Promote Your Blog


Companies, businesses, and individual blog owners try out many tactics, but few consider using a press release as a promotional tactic for their blog. Why a press release? Press releases with anchor-text links can help increase the authority of your blog in search engines, whether in the release itself, or reused in original content by an influencer. Remember not to fall into the trap of overdoing your links in press releases.

Social Media Press Releases and Social Media Newsrooms – Just Good PR

Proactive Report

Ian Capstick posted an excellent piece about news releases and online newsrooms in the PR column of the PBS MediaShift blog yesterday. And of course we were delighted that he chose a social media press release about the Social Media Roadmap webinar series I did with Marketwire as his example.). News Releases. Looking back at the history of the press release one can see that the way we format a release to reach the media has changed as the media has changed.

The Problem With PR

Waxing UnLyrical

The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.” Press releases” and publicity are just some of the means to these ends. Publicity, pitching, media relations, yada yada yada are just one part of doing this, i.e. building relationships with the “press&# (whatever that terms means today), but that ignores the usually several other audiences an organization usually has.

Can Twitter Lists Really Improve Your Productivity? They Sure Can!

agora pulse

You’ve made your list on Twitter and are seeing good things come from it. But did you know how much a Twitter list can help your productivity? Are you seeing all the untapped potential of Twitter lists? Save Time by How You Use Twitter Lists. Twitter chats.

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San Diego Tweetup IN the Water

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Aloha , News , Social Media > San Diego Tweetup IN the Water San Diego Tweetup IN the Water by Roxanne Darling on April 22, 2009 Here’s the press release from Patti Serano who is organizing this gathering.

UberMedia, Mixx, And Twitter | Small Business Mavericks

Small Business Mavericks

The Changing Face Of Article Marketing » UberMedia, Mixx, And Twitter Remember the social media website Mixx ? Yesterday, I went to bookmark something at the site and I got a message saying Mixx had been purchased by UberMedia , which I found interesting because the rumor is that the company could soon be launching a Twitter competitive site. Not long ago Twitter announced that some third party apps weren’t going to work any longer. About Us What’s a Maverick?

Should You Use A Ghost Twitterer?

Small Business Mavericks

Ghost Twittering is a controversial subject. I can’t imagine someone like Mark Cuban, for instance, using a Ghost Twitterer. Oprah Winfrey, however, has many more things to think about than tweeting 140 characters every 10 minutes (I’m not saying Oprah uses a ghost Twitterer). You have to look at your business and determine, based on a number of factors, whether it would benefit from you writing your own tweets or using a ghost Twitterer.

Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

At my first PR job I had to type in contact addresses from the hard-copy Bacon’s guide so we could mail merge and send out the press materials. Or stand over the fax machine feeding through one press release at at time. However, even though the tools and communication channels have improved many of the mistakes with regards to distributing press releases and following up have stood the test of time. Seriously though, did you get my press release?

Should You Post To Twitter Daily? | Small Business Mavericks

Small Business Mavericks

The question arises often about how often is often enough when posting to the popular social media sites – particularly Facebook and Twitter. If you manage a Twitter and a Facebook account, that’s one hour per day. When it comes to Twitter and Facebook, moderation is best. 3 Responses to “Should You Post To Twitter Daily?&# About Us What’s a Maverick?

Diversified Twitter Strategies for News Sites

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Diversified Twitter Strategies for News Sites by Adam Sherk on August 7, 2009 This week’s Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50,000 followers) ranked by average tweets per day. With this in mind, it is beneficial for news and content sites to take a diversified approach to Twitter, offering a range options for users to subscribe to.

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Why Quora Is The New Twitter | Small Business Mavericks

Small Business Mavericks

» Why Quora Is The New Twitter Quora has become quite popular lately in the Q&A arena. The problem is that Quora will run into some of the same problems that other websites have run into (namely, Twitter). Twitter is still a good marketing tool, but spammers have exploited it to a large degree and it has only made managing Twitter more difficult for Twitter employees and for Twitter users. About Us What’s a Maverick?

The Most Popular MLB Teams on Twitter and Facebook

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular MLB Teams on Twitter and Facebook by Adam Sherk on April 5, 2010 A new baseball season is underway and we are in that wonderfully brief period when fans all over the country still believe this could actually be the year for their team. Not surprisingly the Yankees and Red Sox are at the top of the standings, although Boston is far behind the Yankees and Phillies in Twitter followers.

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The ONLY Way To Manage Your Twitter Account

Small Business Mavericks

» The ONLY Way To Manage Your Twitter Account Leave it to Marketing Pilgrim to think outside of the Twox (Twitter box). The right idea is to manage your Twitter account YOUR WAY. I’m with Jennita when she says: These days it seems like every time we turn around someone is telling us how to manage our Twitter account(s). There are so-called Twitter gurus out there who would have you believe that there is only one right way to manage your Twitter account.

Is Twitter Still A Good Marketing Tool? | Small Business Mavericks

Small Business Mavericks

How Q&A Sites Can Boost Your SEO » Is Twitter Still A Good Marketing Tool? Twitter has posted some impressive numbers about its service and Frank at Marketing Pilgrim has picked up on them, and he’s asking some really pertinent questions. Not every Twitter account holder is active. With so much noise on Twitter, is it still a useful marketing tool? Are you getting results from Twitter? About Us What’s a Maverick?

Breaking All Of Twitter's Rules

Twist Image

Is there a sure-fire way to be successful using Twitter ? Business books, Blog posts, magazine articles, tumblr feeds, newspaper articles, TV news segments and yes, even tweets, have been written about what it takes for both individuals and brands to be successful on Twitter. Allow me to sum up some of the more commonly-held recommendations for Twitter success: Get in early. Evan Williams (co-founder of Twitter) joined in March of 2006. press release.

Tony Clement: the tweeting minister

Sherrilynne Starkie

Clement started out on Twitter only after he realised that people were mentioning him there. “I As a defensive mechanism, I thought that I should try to understand Twitter better. I didn’t want to be tweeting nothing but links to press releases. He is able to use Twitter to share his enthusiasm for these things, and give people more of sense of who he really is. “It Twitter very quickly morphed into an aspect of my life where I could be creative. “.

How To Increase Your Twitter Followers | Small Business Mavericks

Small Business Mavericks

» How To Increase Your Twitter Followers So you’ve set yourself up a Twitter account and you’re raring to go. The object of Twitter is to help you connect with people you’d like to do business with so, with that in mind, let’s talk about how to grow your Twitter followers. That is, find 10-15 minutes two or three times a day when you can manage your Twitter account, accept friend requests, and send out tweets.

A Blog is a Better Social Media Hub Than Twitter


If you’re relying on Twitter as your social media hub, you’re limiting your potential for impact and influence. Twitter is excellent for distribution , but if you’re going to communicate original ideas, you’ll need a blog (or something similar). The most influential people on Twitter are either already celebrities, create their own content, or both. Your blog can cater to a sub-group of your Twitter friends or a different audience altogether.

Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Industry News , Marketing , Opinion , Social Media > Apple Gets More Serious About Using Twitter, but Why it Doesn’t Matter Apple Gets More Serious About Using Twitter, but Why it Doesn’t Matter by Tamar Weinberg on October 22, 2009 Share Apple, the company behind aesthetically pleasing hardware that keeps fanboys drooling, has recently joined Twitter.

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Unmetric integrates competitive intelligence and benchmarking into Hootsuite


Users will be able to access competitive intelligence and benchmarks on five brands across three social networks – Facebook, Twitter and Instagram. Premium users will also get a feed of all competitor content within the Hootsuite platform so that they can do all of their social media management in one place. Read the full joint press release here.

Newsweek Cares about (some of) your Tweets. Fox News Not so Much.

Adam Sherk

by Adam Sherk on May 1, 2009 I’ve been surprised by how many people choose to follow the main Twitter account of major news sites. I know in some cases it’s because they are featured as “suggested users” to people who sign up for a new Twitter account. But it seems like there are much better ways to monitor daily news feeds. I pulled these charts from Twitter Grader (which incidentally gave all of these accounts a grade of 99 or higher).

News 100

Newsweek Cares about (some of) your Tweets. Fox News Not so Much.

Adam Sherk

by Adam Sherk on May 1, 2009 I’ve been surprised by how many people choose to follow the main Twitter account of major news sites. I know in some cases it’s because they are featured as “suggested users” to people who sign up for a new Twitter account. But it seems like there are much better ways to monitor daily news feeds. I pulled these charts from Twitter Grader (which incidentally gave all of these accounts a grade of 99 or higher).

News 100

Is Social Media Inherently Viral?

Small Business Mavericks

The ONLY Way To Manage Your Twitter Account » Is Social Media Inherently Viral? But evidently, the news went viral on Twitter and it wasn’t even true. The key lies with a Twitter account by the name of @tweetmeme, which has more than 60,000 followers. If one person can achieve top Twitter trends status with fake news, how much easier should it be to do with real news? The question is, will that Twitter account’s followers be interested in your news?

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble? consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter.

23 Outstanding Social PR Guides

Webbiquity SMM

What role do press releases play in PR today? ” Why the News Release is Alive, and Well, and Thriving in the Wired World by Strategic Objectives. A Guide to Press Release Optimization by Business Wire. ” Enduring Questions on Press Releases and SEO by Sword and the Script. How to Find Niche Influencers in Google+, Twitter and the World at Large by Bruce Clay Blog.

The One Marketing Technique that’s Best for Your Launch

Techipedia: Tamar Weinberg

Thanks to some deft management by Brian, we were able to also be on the twitter trending topics for about 13-15 minutes. Besides these blogs, our press release got picked up by Marketwire, BizJournals and MSNBC. Mashable users were also kind enough to participate with twitter mentions, which helped us get even more users. The press release and its coverage gave us the most calls from recruiters. This is a guest post from Mukund Mohan.

Social Media Integration – How do all the pieces fit?

Josh S Peters

You can also export your email list to a gmail account and then have Twitter find people for you to follow who subscribe to your email. Tip: If you’re going to create a list on Twitter of people you find this way, make it a private list. Press Releases. At the end of your press releases add the line “for more information check out our web site or look us up on Twitter and Facebook&# with links to all three.

Why Fans And Followers Are Breaking Up With You

Small Business Mavericks

This time, the comparison is between Facebook and Twitter and the reasons fans and followers cite un-Liking and un-following you. It seems the top three reasons people un-Like companies on Facebook are: The company posts too frequently Their wall was too crowded with marketing posts The content became repetitive and boring over time The same question asked of Twitter followers showed the same top three responses, but they were in reverse order. About Us What’s a Maverick?

Social Media Content: Post Now, Schedule, or Queue?

agora pulse

Whether you are most active on Twitter , Instagram, Facebook, live video can be a great tool. On Instagram and Twitter, the only way to do live video is through the mobile app. On Twitter, you can post much more frequently. Pin to the top of your Twitter feed.

Fetching Friday – Resources Mashup & The Science of Productivity


5 Rules to Effectively Use Press Releases for Links – There may have been some misuse of press releases along the way as a “fast” way to pick up some “easy” links. But the press release can still be a valuable online marketing tool. Social Media in 2013 – Demographics for Twitter, Facebook, Pinterest, and Instagram – How are social media demographics in 2013 distributed?

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The truth in online health communities

Harp Interactive

They bought negative keywords for paid-search, quickly created micro-sites and devoted Facebook & Twitter pages for their message, all this to negotiate the narrative. They topped it all with a series of electronic press releases. Repurpose it for creating content to feed all the social media channels. Create and publish electronic press releases to announce social contests & results: Results of polls, winners of contests etc.,

Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

Many big companies are regularly confronted with this Internet Reputation Management nightmare and have to employ strategies to push down negative press and relegate Google position of negative sites that malign their brands. Provide controlled platforms for consumers where they can air negative sentiment and share their experiences directly with you: Facebook, Twitter, Blog Comments, feedback webpage, complaints blog.

The Best Job in Social Media

Convince & Convert

The RSS feed is: [link]. ” Facebook and Twitter are their “keynote” channels, with Tour Diaries a close third. He was lucky enough to land a position after he graduated doing press releases and copywriting. Social Pros Podcast blogging content marketing integrated marking public relations social media Social Media Marketing social media strategy Social Pros twitter Charlie Kautz, TaylorMade Golf @charlietour.

Social Media Best Practices to Help Guide You During Any Crisis

agora pulse

The following initial crisis checklist should already be part of your crisis plan: Check and potentially pause all Facebook , Instagram , Twitter, and LinkedIn Ads. Check other social media automation systems like Triberr, Viral Content Bee, Quuu, and other reciprocal sharing systems or RSS Feed aggregators. Check your pinned posts on Twitter and Facebook as well as Facebook Group(s) to ensure they’re not tone-deaf.

Tweeting Can Lead To Short-Term Traffic Gains

Small Business Mavericks

Anyone who has used Twitter knows that it can lead to some additional traffic if you publish a click-generating tweet. Have you conducted your own experiments regarding using Twitter as an SEO tool? Tags: search engines , search rankings , SEO , Twitter This entry was posted on Wednesday, February 16th, 2011 at 12:37 pm and is filed under SEO for Small Business. About Us What’s a Maverick?

How to Build the Ultimate Online Newsroom

Webbiquity SMM

Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. Yeah, no one today mourns the press kit, but they were the best technology available at the time. As the web took off and corporate sites proliferated,press kits (or at least elements of them) were moved online.

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Successful Blogging for Small and Medium Businesses

Akamai Marketing

Don’t make me gag by posting press release after press release on your blog. Press releases are for journalists, blogs are for people.

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This Week in Social Media – 8/7/2013

Social Media Marketing

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. Fascinating statistics, particularly about the age of Twitter users. Facebook announced that it in response to user feedback, it is changing how its News Feed works.

News Sites Not Making Much Use of Static FBML on Facebook Pages

Adam Sherk

News sites have a big advantage over other companies on Facebook because they regularly produce breaking news and other forms of quality content that can be featured on their pages and placed in user news feeds. News Sites on Twitter: Who is Making the Most Impact? Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

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When is the Best Time to Post a Blog Post?

Bill Hartzer

Usually the best time to make an official blog post is right before your press release goes out. I would say that you would want to post it a few minutes or even a few hours (or up to an hour) before your press release is distributed. Most likely you will want to make sure that your blog posts coincides with the press release, and then when people see the press release and then look for the announcement in a search engine you’ll want your blog post indexed.