A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

So I’ve been curious to see how their Twitter press release service would do. Muck Rack charges $1 per character to send out a 140 character press release, with a minimum fee of $50. Of those 51 releases, 28 included a bit.ly URLs in Muck Rack releases.

Where Do You Want Your Social Media Press Releases to Live?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Where Do You Want Your Social Media Press Releases to Live? But what caught my eye were the options for archiving releases and creating a custom newsroom.

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The Press Release is not Dead Yet!

Proactive Report

Great news for PR practitioners: Despite rumors to the contrary, the trusty old press release is not dead. Text 100 surveyed 72 journalists and found that the press release is still the preferred format for receiving corporate news. While you are celebrating this news, there is one caveat: text only releases don’t do much for you. Watch this video of how to craft a Social Media News Release with multimedia. Press releases.

5 Reasons to Use Press Releases to Promote Your Blog

ProBlogger

Companies, businesses, and individual blog owners try out many tactics, but few consider using a press release as a promotional tactic for their blog. Why a press release? Press releases with anchor-text links can help increase the authority of your blog in search engines, whether in the release itself, or reused in original content by an influencer. Remember not to fall into the trap of overdoing your links in press releases.

Social Media Press Releases and Social Media Newsrooms – Just Good PR

Proactive Report

Ian Capstick posted an excellent piece about news releases and online newsrooms in the PR column of the PBS MediaShift blog yesterday. News Releases. Back in 1906 press releases came into being. Nobody thought this was weird or that the press release had died.

The Problem With PR

Waxing UnLyrical

The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.” Press releases” and publicity are just some of the means to these ends. Notice before I said news release and not press release.

Building a Social Business

Koka Sexton

It all worked out and it was great to see so many customers in one place all wanting to hear the plans for InsideView and the were using Twitter to spred the news. What I mean by that is companies understand the need to open up social channels in places like Twitter and Facebook.

UberMedia, Mixx, And Twitter | Small Business Mavericks

Small Business Mavericks

The Changing Face Of Article Marketing » UberMedia, Mixx, And Twitter Remember the social media website Mixx ? Not long ago Twitter announced that some third party apps weren’t going to work any longer. About Us What’s a Maverick?

Should You Use A Ghost Twitterer?

Small Business Mavericks

Ghost Twittering is a controversial subject. I can’t imagine someone like Mark Cuban, for instance, using a Ghost Twitterer. Here are some things to think about: Would your audience be terribly upset if they found out that you were using a ghost Twitterer?

Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

At my first PR job I had to type in contact addresses from the hard-copy Bacon’s guide so we could mail merge and send out the press materials. Or stand over the fax machine feeding through one press release at at time. Seriously though, did you get my press release?

Should You Post To Twitter Daily? | Small Business Mavericks

Small Business Mavericks

The question arises often about how often is often enough when posting to the popular social media sites – particularly Facebook and Twitter. If you manage a Twitter and a Facebook account, that’s one hour per day. When it comes to Twitter and Facebook, moderation is best.

Why Quora Is The New Twitter | Small Business Mavericks

Small Business Mavericks

» Why Quora Is The New Twitter Quora has become quite popular lately in the Q&A arena. The problem is that Quora will run into some of the same problems that other websites have run into (namely, Twitter). About Us What’s a Maverick?

The Most Popular MLB Teams on Twitter and Facebook

Adam Sherk

But while major market teams have a big advantage in the real game, social media is the great equalizer online, so I thought I’d see which teams have attracted the largest following on Twitter and Facebook.

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The ONLY Way To Manage Your Twitter Account

Small Business Mavericks

» The ONLY Way To Manage Your Twitter Account Leave it to Marketing Pilgrim to think outside of the Twox (Twitter box). The right idea is to manage your Twitter account YOUR WAY. It’s your Twitter account. About Us What’s a Maverick?

Is Twitter Still A Good Marketing Tool? | Small Business Mavericks

Small Business Mavericks

How Q&A Sites Can Boost Your SEO » Is Twitter Still A Good Marketing Tool? Twitter has posted some impressive numbers about its service and Frank at Marketing Pilgrim has picked up on them, and he’s asking some really pertinent questions. About Us What’s a Maverick?

Tony Clement: the tweeting minister

Sherrilynne Starkie

Clement started out on Twitter only after he realised that people were mentioning him there. “I As a defensive mechanism, I thought that I should try to understand Twitter better. I didn’t want to be tweeting nothing but links to press releases.

Diversified Twitter Strategies for News Sites

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Diversified Twitter Strategies for News Sites by Adam Sherk on August 7, 2009 This week’s Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50,000 followers) ranked by average tweets per day. With this in mind, it is beneficial for news and content sites to take a diversified approach to Twitter, offering a range options for users to subscribe to.

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How To Increase Your Twitter Followers | Small Business Mavericks

Small Business Mavericks

» How To Increase Your Twitter Followers So you’ve set yourself up a Twitter account and you’re raring to go. That is, find 10-15 minutes two or three times a day when you can manage your Twitter account, accept friend requests, and send out tweets.

Breaking All Of Twitter's Rules

Twist Image

Is there a sure-fire way to be successful using Twitter ? Business books, Blog posts, magazine articles, tumblr feeds, newspaper articles, TV news segments and yes, even tweets, have been written about what it takes for both individuals and brands to be successful on Twitter. Allow me to sum up some of the more commonly-held recommendations for Twitter success: Get in early. Evan Williams (co-founder of Twitter) joined in March of 2006. press release.

A Blog is a Better Social Media Hub Than Twitter

Socialized

If you’re relying on Twitter as your social media hub, you’re limiting your potential for impact and influence. Twitter is excellent for distribution , but if you’re going to communicate original ideas, you’ll need a blog (or something similar). The most influential people on Twitter are either already celebrities, create their own content, or both. Your blog can cater to a sub-group of your Twitter friends or a different audience altogether.

Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. Apple’s approach toward using Twitter is likely motivated by a desire to connect with their customers.

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Unmetric integrates competitive intelligence and benchmarking into Hootsuite

Unmetric

Users will be able to access competitive intelligence and benchmarks on five brands across three social networks – Facebook, Twitter and Instagram. Read the full joint press release here.

Are you an iCitizen?

SocialFish

Here’s how it works: After you download the app (currently available for iPhone; an Android version is on the way), iCitizen gives you the ability to “follow” current issues, much like you follow someone on Twitter. I just got this in my email from PureWow: We took eighth-grade government.

Newsweek Cares about (some of) your Tweets. Fox News Not so Much.

Adam Sherk

by Adam Sherk on May 1, 2009 I’ve been surprised by how many people choose to follow the main Twitter account of major news sites. I know in some cases it’s because they are featured as “suggested users” to people who sign up for a new Twitter account.

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Newsweek Cares about (some of) your Tweets. Fox News Not so Much.

Adam Sherk

by Adam Sherk on May 1, 2009 I’ve been surprised by how many people choose to follow the main Twitter account of major news sites. I know in some cases it’s because they are featured as “suggested users” to people who sign up for a new Twitter account.

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Is Social Media Inherently Viral?

Small Business Mavericks

The ONLY Way To Manage Your Twitter Account » Is Social Media Inherently Viral? But evidently, the news went viral on Twitter and it wasn’t even true. The key lies with a Twitter account by the name of @tweetmeme, which has more than 60,000 followers.

23 Outstanding Social PR Guides

Webbiquity SMM

What role do press releases play in PR today? ” Why the News Release is Alive, and Well, and Thriving in the Wired World by Strategic Objectives. A Guide to Press Release Optimization by Business Wire.

The One Marketing Technique that’s Best for Your Launch

Techipedia: Tamar Weinberg

Thanks to some deft management by Brian, we were able to also be on the twitter trending topics for about 13-15 minutes. Besides these blogs, our press release got picked up by Marketwire, BizJournals and MSNBC. This is a guest post from Mukund Mohan.

Social Media Integration – How do all the pieces fit?

Josh S Peters

You can also export your email list to a gmail account and then have Twitter find people for you to follow who subscribe to your email. Tip: If you’re going to create a list on Twitter of people you find this way, make it a private list. Press Releases.

Why Fans And Followers Are Breaking Up With You

Small Business Mavericks

This time, the comparison is between Facebook and Twitter and the reasons fans and followers cite un-Liking and un-following you. Here are the four conclusions he draws: Twitter and Facebook users are different (but we already knew that, didn’t we?) About Us What’s a Maverick?

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble? consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter.

Fetching Friday – Resources Mashup & The Science of Productivity

Kikolani

5 Rules to Effectively Use Press Releases for Links – There may have been some misuse of press releases along the way as a “fast” way to pick up some “easy” links. But the press release can still be a valuable online marketing tool.

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The truth in online health communities

Harp Interactive

They bought negative keywords for paid-search, quickly created micro-sites and devoted Facebook & Twitter pages for their message, all this to negotiate the narrative. They topped it all with a series of electronic press releases.

Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

Many big companies are regularly confronted with this Internet Reputation Management nightmare and have to employ strategies to push down negative press and relegate Google position of negative sites that malign their brands.

The Best Job in Social Media

Convince & Convert

The RSS feed is: [link]. ” Facebook and Twitter are their “keynote” channels, with Tour Diaries a close third. He was lucky enough to land a position after he graduated doing press releases and copywriting. Charlie Kautz, TaylorMade Golf @charlietour.

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How to Build the Ultimate Online Newsroom

Webbiquity SMM

Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two.

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Tweeting Can Lead To Short-Term Traffic Gains

Small Business Mavericks

Anyone who has used Twitter knows that it can lead to some additional traffic if you publish a click-generating tweet. Have you conducted your own experiments regarding using Twitter as an SEO tool? About Us What’s a Maverick?

Social Media Best Practices to Help Guide You During Any Crisis

agora pulse

The following initial crisis checklist should already be part of your crisis plan: Check and potentially pause all Facebook , Instagram , Twitter, and LinkedIn Ads. Check other social media automation systems like Triberr, Viral Content Bee, Quuu, and other reciprocal sharing systems or RSS Feed aggregators. Check your pinned posts on Twitter and Facebook as well as Facebook Group(s) to ensure they’re not tone-deaf.

Successful Blogging for Small and Medium Businesses

Akamai Marketing

Don’t make me gag by posting press release after press release on your blog. Press releases are for journalists, blogs are for people.

When is the Best Time to Post a Blog Post?

Bill Hartzer

Usually the best time to make an official blog post is right before your press release goes out. I would say that you would want to post it a few minutes or even a few hours (or up to an hour) before your press release is distributed.

This Week in Social Media – 8/7/2013

Social Media Marketing

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media.

7 Essential Building Blocks to Manage a Corporate Reputation Online

Oktopost

This is done by crowding out the negative content with positive content that will show up in the same searches, hashtags, and news feeds as the negative stuff. It’s about building credibility and positive regard before you have a viral Twitter mess to clean up.

News Sites Not Making Much Use of Static FBML on Facebook Pages

Adam Sherk

News sites have a big advantage over other companies on Facebook because they regularly produce breaking news and other forms of quality content that can be featured on their pages and placed in user news feeds. News Sites on Twitter: Who is Making the Most Impact?

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