Twitter Pushes More Ads into Feeds, Improves Responsiveness of Algorithm
Social Media Today
JUNE 23, 2020
Noticed more ads in your Twitter feed of late? Twitter testing out some new, in-feed presentation options.
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12 CEOs You Should Be Following on Social Media
Social Media Strategies Summit
OCTOBER 21, 2021
Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. But there are also plenty of good examples of CEOs using social media.
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Social Media 2018 Keynote Presentation: Power of Intent and Perspective in a Digital World of Change
Pam Moore
MAY 30, 2018
Just when you thought you had your social media and digital marketing strategy and plan together, 2018 hit many marketers like a load of bricks with fast, unexpected changes. Check out the keynote presentation I delivered at the Midwest Digital Marketing Conference 2018. It’s time to get your game face on. The power of mindset.
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How companies use video content on social media
Visually SM
JULY 31, 2020
If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. In this article, we are going to explain the following topics: Why should we use videos for social media? Why use video for social media? Interviews or Q&As.
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Airbnb Social Media Strategy: Sharing Stories, Building Community
Keyhole.co
MARCH 24, 2024
In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers.
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Twitter for Business: Is It Time?
Webbiquity SMM
MARCH 31, 2020
Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” But it’s not. But it’s not.
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11 Time-Saving Social Media Collaboration Tools
Hootsuite
MARCH 26, 2024
If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done.
How to Use ChatGPT for Social Media + 46 Prompts to Get Started
Hootsuite
MAY 31, 2023
Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.
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Effectively Recruiting Top Performing Employees through Social Media
SocMed Sean
MAY 30, 2018
Thanks to James for sharing his insights on the topic of social media recruitment and tips on how to find the right employees using social networks! Social Media Recruitment is a valid—and recommended— strategy to gain new, cutting-edge employees and expand your workforce. By now, we’ve all heard of Social Media.
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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics
Pam Moore
FEBRUARY 24, 2018
By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed.
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What vertical networks mean for the future of social media
Sprout Social
APRIL 18, 2022
Picture this: You’re given the opportunity to share a presentation on something you’re absolutely obsessed with. Would you rather give that presentation in front of a stadium of random people or a cozy conference room filled with fellow fanatics? We’ve seen social trending this way for the past few years. it’s a new year.
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10 social media monitoring tools to inform your campaigns
Sprout Social
AUGUST 17, 2022
Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. 10 social media monitoring tools that should be on your radar.
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A digital media framework for smart marketing communications
Sherrilynne Starkie
DECEMBER 20, 2020
This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. A client recently asked me to explain it to senior management and what follows is summary of my presentation. How Canadians use Social Media. Canadians love social media.
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The social media video statistics marketers need to know for 2022
Sprout Social
JANUARY 4, 2022
The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics.
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4 Emerging Social Media Trends to Watch in 2020
Social Media Strategies Summit
FEBRUARY 27, 2020
We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Source: PEW Surveys conducted 2012-2019.
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182 5 Social Media Tips From #BOLO2013
Firebelly
OCTOBER 18, 2013
Being the guy I am, I sought out the social media-related sessions. Here are five pieces of advice that came from the presenters: “The way to a consumer’s heart is through their feed.” Social shouldn’t just be a checkbox on your marketing and campaign calendars. Blog Social Media'
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How to Use Social Media to Build Connections and Grow Your Career
Buffer Social
JUNE 16, 2022
Social media plays a big role in how we exist on and offline. Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded. How can social media impact your career?
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The social media customer service statistics brands need to know in 2022
Sprout Social
OCTOBER 27, 2022
Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). How do customers use social media for support?
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The Benefits of Repurposing Content for Social Media Marketing
Oktopost
MAY 23, 2023
The right social media marketing platform will offer 360° insights into how your posts perform, making it easy to identify content that’s ripe for repurposing. It’s the most scalable social media content strategy Any good social posting strategy is built around two things: quality and quantity.
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Brands to watch on social media right now
Sprout Social
NOVEMBER 29, 2022
When you think of brands on social media, which come to mind first? And great brand marketing on social is behind some of the most creative storytelling out there. From edgy social personas to posting fresh memes, storytelling takes many different forms. Delta: Twitter polls. “I Wendy’s buzz-worthy sarcasm?
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We wanted to explore consumer misconceptions of social media professionals: Instead, it sparked a dialogue about the need for greater diversity
Sprout Social
DECEMBER 5, 2023
The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). What is it about social media careers that makes them dominated by white women?
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Social Media Stories: What Brands Need to Know About Ephemeral Content
Ignite Social Media
MAY 4, 2020
Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories. Source: Statista.
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How & Why You Should Start Social Media Recruitment For Your Business
Keyhole.co
OCTOBER 13, 2023
49% of HR professionals say their company plans to increase the use of social media for hiring and interacting with candidates. To find the best professionals, social recruiting strategies are of great importance now. Social media recruiting requires a lot of work. What is social media recruiting?
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Using Social Media in Education: 8 Can’t-Miss Tips
Hootsuite
SEPTEMBER 7, 2022
Social media has revolutionized the way we connect and communicate with each other. Teachers and administrators have realized the potential of using social media in education. These days, the best educators are embracing social media’s role in the classroom. How does social media influence education?
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How to Fuel Social Media Content with Your Existing Work (According to a Founder)
Buffer Social
MAY 25, 2023
But he also hosts two podcasts, writes a newsletter, and tweets to more than 17,000 followers on Twitter. 💡 To keep up with Josh, check out his website , LinkedIn , Twitter , podcasts ( 1 & 2 ), and subscribe to his newsletter. Each part of Josh’s experiences and expertise feed into his content.
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7 Proven Social Media Promotion Ideas That Don’t Suck
Hootsuite
OCTOBER 25, 2021
There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?
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2011 Round-Up Of My Social Media Cartoons And Comics
SocMed Sean
JANUARY 8, 2012
The biggest category of content that attracted visitors to SocMedSean.com in 2011 was definitely my social media comic strips. In case you missed them, here are links to all my 2011 social media comics in one post. In case you were wondering, my favorite comic that I created this year was The Social Media Kneejerk.
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What Is Social Media Marketing? [Complete 2023 Guide]
Hootsuite
JANUARY 4, 2023
More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?
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A digital media framework for smart marketing communications
Sherrilynne Starkie
DECEMBER 20, 2020
This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. A client recently asked me to explain it to senior management and what follows is summary of my presentation. How Canadians use Social Media. Canadians love social media, especially in Ottawa.
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Why we’re ditching the ‘Social Media Intelligence’ tag (and why you should too…)
Audiense
NOVEMBER 8, 2016
“Social media intelligence” is a commonly used in our industry, and something we’ve proudly associated ourselves with. It involves taking social data, then applying smart organisation and activation to it. Yes : we still utilise social media data, and our partnership with Twitter is fundamental, that’s not changing.
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A Digital Lens on the U.S. Election
Dave Fleet
NOVEMBER 9, 2016
Twitter Triumphs over The New York Times”. One piece of Richard’s analysis got me thinking: his statement that “Twitter Triumphs over The New York Times.” This self-curation creates self-reinforcing echo chambers and narrows the perspectives to which we’re exposed online in a way that wasn’t present in the pre-Internet era.
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How the Threads Algorithm Works in 2024 [GUIDE]
Hootsuite
APRIL 17, 2024
The Threads app algorithm is a proprietary formula that determines what posts get prioritized in each user’s “For You” feed. Other social media platforms like Instagram and Facebook have their own algorithms, too.) On Threads, content is presented to users via two different tabs: the For You tab and the Following tab.
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Ignite Social Media
AUGUST 18, 2017
The most popular way to get a brand’s attention is to drop a message or post on a social platform rather than dialing to a customer service desk for resolving an issue. These days, 42 percent of consumers complaining in social media expect a 60 minute response time. Social Media Analytics. Geotargeting.
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The Top 10 Mental Health Apps for Social Media Managers and Creators
Later
MAY 20, 2021
Are you finding it difficult to take a break from scrolling social feeds? 10 of the Best Mental Health Apps for Social Media Managers and Creators . 10 of the Best Mental Health Apps for Social Media Managers and Creators . Feeling overwhelmed by your to-do list? . The Headspace App. The Noisili App.
5 Fast Hacks To Increase Your Twitter Click Through Rate
Webbiquity SMM
OCTOBER 7, 2014
There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. All the work you put into building a large social platform is paying off, and now your account, which was once only followed by your coworkers, is now a social media powerhouse. Create Custom URLs.
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How To Track & Measure Hashtag Performance On Social Media?
Keyhole.co
MAY 3, 2023
Reach: How people’s feeds did your hashtag show up? Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Reach – How many feeds or timelines did this hashtag show up on?
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Three Creative Ways to Use Social Media to Promote your Event
Webbiquity SMM
MARCH 7, 2019
Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Social media is a powerful tool to build buzz around your event and drive attendance.
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The key to Victoria’s Secret social media success
Unmetric
OCTOBER 13, 2019
Fast forward to the present, flipping through catalogs is replaced by scrolling of thumbs to view their product images. Victoria’s Secret is a world-renowned lingerie, womenswear, and beauty products brand that has an astounding social media presence. Or wait, is social media Victoria’s Secret? About this report.
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Social Media Buzzwords Explained
Ignite Social Media
AUGUST 18, 2017
The most popular way to get a brand’s attention is to drop a message or post on a social platform rather than dialing to a customer service desk for resolving an issue. These days, 42 percent of consumers complaining in social media expect a 60 minute response time. Social Media Analytics. Geotargeting.
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13 of the Best Free Social Media Management Tools
Later
FEBRUARY 18, 2020
Want to know what free social media management tools the top industry pros can’t live without? Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social. 2 Free Social Media Management Tools: Over.
2011 Social Media Marketing Trends
Webbiquity SMM
JANUARY 7, 2011
Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Just 5% of Americans said they were familiar with Twitter in 2008; by the fall of last year, that figure was 87%, and Twitter is now adding 300,000 new users per day. link on Twitter.
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7 Awesome Hacks to Promote Your Social Media Posts
Convince & Convert
NOVEMBER 8, 2016
Every day, the average social media user is inundated with a ton of posts. Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer. Twitter is known for its witty, trending updates.
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How to Measure Your Social Media Performance
Rebekah Radice
JANUARY 7, 2019
When was the last time you clicked over to Facebook or Instagram and scrolled through your feed? It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. I’ve broken down 8 steps to help you measure each aspect of your social media performance.
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145 Should My Business Bother To Have Social Media KPIs?
agora pulse
OCTOBER 19, 2017
And yes, you should bother to have social media KPIs. The first is that many businesses now see the potential value of acquisition and retention that social media may bring to their business and want to amplify it. Which Social Media KPIs Should I Measure? Web Traffic. Is it working?
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