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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Matt Cutts recently did a wonderful video explaining how cloaking works and why it’s bad. Noindex and Nofollow. Any irrelevant pages like terms of use, PDF files, privacy policy, and sitemaps should be nofollowed. Use your own discretion as to other pages you may want to nofollow. Title and Meta Tags. Like this post?

NoFollow 198
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Link Building Tactics for Publishers

Adam Sherk

E-mail newsletters and RSS feeds. RSS feeds are another good opportunity, both for content discovery and because users sometimes utilize them to power link modules on a blog or other site, in which case they become a direct source of links. However the collective payoff can be substantial so it’s worth devoting some resources to it.

Insiders

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

For publishers schema.org article, video and organization markup are particularly important, and the new itemList markup for section pages has potential too. Also take advantage of additional opportunities such as the “news_keywords” meta tag and Editors’ Picks RSS feeds.

SEO 100
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Ross Mayfield's Weblog: Elevating the Enterprise 2.0 Conversation

Buzz Marketing for Technology

« Techmeme Persistent Search Feeds | Main. UPDATE: Video of the keynote. Comments: Feeds. Ross Mayfields Weblog. Markets, Technology & Musings. Enterprise 2.008 » June 12, 2008. Elevating the Enterprise 2.0 Conversation. My presentation at the Enterprise 2.0 Conference. View | Upload your own. follow me on Twitter.

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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

Among those, audio and video content consumptions have shifted from computer to portable devices and TV screens. Modern blog software allows you to format the layout to resemble magazines, corporate web sites or for syndicating videos. Blog RSS feeds. Consumers should have control and RSS feeds fit perfectly into this strategy.

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12 Reasons Your Business Needs a Social Media Marketing Program.

Saying It Social

SEO benefits: Many social media bookmarking sites use NOFOLLOW tags that limit the outbound link value of posts made on their sites, but there are still many leading sites that allow DOFOLLOW tags — including Friendfeed, Digg, and Mixx. Videos from popular sites like YouTube can also be optimized for indexing by the major search engines.

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Reading Roundup: What’s New in Blogging Lately

ProBlogger

Facebook Live Video to Get Priority in News Feed | Marketing Dive. And again, it’s prioritising its own features – this time, live video. Facebook wants you to be on Facebook, so will shoot livestream video to the top of the newsfeed, and other pre-recorded video will be demoted.