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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers.

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How to Make Pinterest Your Brand’s Own

Convince & Convert

Callan Green , Senior Social Media Specialist at Sony , joins the Social Pros Podcast this week to discuss the layout of Sony’s social media team, how to find success on Pinterest, and playing to strengths on different platforms. The RSS feed is: [link]. Callan Green, Sony @callanpaola.

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Chasing the Human Web

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Chasing the Human Web Written on October 11, 2009 by Justin Levy in chrisbrogan , community , guest post , human web , social media , web 2.0 You can connect with AJ on Twitter and Tumblr. I mean, I’m a nobody.

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How to Create a Social Media Content Calendar: Tips and Templates

Hootsuite

A social media content calendar is like the Marie Kondo of your entire social media strategy. Whether it’s a simple grid with a few links, or a bespoke dashboard that can plan out dozens of feeds, your calendar can be as simple or complex as your brand needs it to be. Why use a social media content calendar?

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