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Top Video Marketing Trends of 2024

Social Media Strategies Summit

more engaging than longer videos, while 66% agree that short-form video is the most engaging of all in-feed social media content formats. Shift Toward Vertical Video Over the past five years, mobile devices have accounted for more than half of global internet traffic , peaking at almost three-fifths of traffic in mid-2022.

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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.

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How to Make Sales With a Shoppable Instagram Feed

Later

With Linkin.bio by Later , you can turn your feed into a clickable, shoppable landing page — making it easier to sell on Instagram. In this blog post, we’re sharing 6 brands with shoppable Instagram feeds and what you can learn from them: Why Your Business Needs a Shoppable Instagram Feed . The best part? 2: Well+Good.

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Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

Buffer Social

The News Feed is one of Facebook’s marque innovations. For nearly a decade, the News Feed was the jewel in Facebook’s crown. It even admitted the News Feed can have a negative impact on mental health. While the News Feed has been experiencing growing pains, a new format has arisen: Stories. ” The rise of Stories.

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Mark Zuckerberg Announces Major News Feed Changes

Myrland Marketing

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. More on that in a moment… The Explore Feed on Facebook . Explore keeps the business content out of the personal News Feed so users can see more updates from people, not pages.

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Why brands need to rethink Facebook

Sherrilynne Starkie

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. The study looked at 43 million posts from the top 20,000 brands on Facebook to compare organic engagement levels year on year. Lastly, become mobile-centric.

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How to create mobile-friendly content with Google’s AMP

Socialmedia.biz

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Google is placing more and more emphasis on speed and mobile friendliness.

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