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Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart’s “mobile-ad blitz” ran for 72 hours. Walmart’s “mobile-ad blitz” ran for 72 hours. The results, according to The Wall Street Journal, were “mixed.”

Mobile 149
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Mark Zuckerberg Announces Major News Feed Changes

Myrland Marketing

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. More on that in a moment… The Explore Feed on Facebook . Explore keeps the business content out of the personal News Feed so users can see more updates from people, not pages.

Feed 83
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Is Customer Service a Part of Your Marketing Budget?

Convince & Convert

Happen to notice the subtle change Facebook made on mobile last week? Rather than “From,” Facebook mobile is now saying “in.” If the sentiment is negative, that interaction will have much less weight assigned to it than if it’s positive. Here – I’ve highlighted it for you above. Why is this huge? The future is here, folks.

Sentiment 167
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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84
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Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 111
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Instagram Analytics: 2024 Guide to Smarter Results Tracking

Hootsuite

On mobile (using Instagram Insights) If you’re looking for quick info on the go, Instagram Insights offers basic Instagram analytics free within the Instagram app. Using Instagram The main Instagram Insights tool isn’t available on desktop, but you can get some basic individual post analytics on the web directly from your Instagram feed.

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Twitter trending topics: How they work and how to use them

Sprout Social

Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. When using Twitter’s mobile app, you’ll find these topics listed in the “For You” and “Trending” section of the Explore tab.

Trends 127