article thumbnail

Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? Except, it will have a “sponsored” or”promoted” label in the viewer’s social media feed. Boosted posts can include text, images, and video.

LinkedIn 107
article thumbnail

Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

You need audio podcasts that people subscribe to and play in their car on the way to the grocery store, or via their mobile device and headphones when they exercise at the gym or cook dinner in the kitchen. It's also how you achieve a positive ROI on every piece of content you produce. This is how you earn trust. Winning! :).

eBook 141
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Best Place to Advertise Online in 2014?

The Social Media Incubator

Have you noticed more ads in your social media feeds lately? Twitter has increased their ads since hitting the IPO scene, and Facebook introduces video ads to their news feed early on in 2014. Twitter has increased their ads since hitting the IPO scene, and Facebook introduces video ads to their news feed early on in 2014.

article thumbnail

Instagram Analytics: 2024 Guide to Smarter Results Tracking

Hootsuite

This is key if you want to increase your Instagram ROI and tie your Instagram efforts to off-platform goals. On mobile (using Instagram Insights) If you’re looking for quick info on the go, Instagram Insights offers basic Instagram analytics free within the Instagram app.

article thumbnail

LinkedIn Elevate Shutting Down ? Here?s the Best Alternative to Managing Your Employee Advocacy

Hootsuite

Give employees a simple, mobile solution to amplify marketing campaigns and company announcements as well as support corporate responsibility across Facebook, LinkedIn, Twitter and Instagram. Curate a central feed that reinforces your culture, highlights thought leadership, and rewards your most passionate employee advocates.

LinkedIn 140
article thumbnail

3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

According to the Alterra Group , 97 percent of marketers claimed it led to a better ROI than other marketing tactics. T-Mobile, the Reception We Were Looking For. T-Mobile CEO John Legere is incredibly active on social media. When the comic book was complete, we shipped 100 copies to T-Mobile and its agencies of record.

Campaign 147
article thumbnail

Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

You need audio podcasts that people subscribe to and play in their car on the way to the grocery store, or via their mobile device and headphones when they exercise at the gym or cook dinner in the kitchen. It's also how you achieve a positive ROI on every piece of content you produce. This is how you earn trust. Winning! :).

eBook 78