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The Results of Buffer’s Build Week: Introducing our Open Beta Program and new Transparent Roadmap (+16 More Projects)

Buffer Social

All 80 of us paused our day-to-day work, cleared our calendars, and dedicated a whole week to projects outside of our usual tasks. How we set up Build Week this year Two weeks before Build Week, Bufferoos across the company submitted their ideas for Build Week projects. It’s Buffer’s annual Build Week. Why did we do this?

Project 74
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Best Place to Advertise Online in 2014?

The Social Media Incubator

Have you noticed more ads in your social media feeds lately? Money spent on social ads is projected to reach $7.1 ’ It’s also projected to reach $11 billion by 2017. Twitter has increased their ads since hitting the IPO scene, and Facebook introduces video ads to their news feed early on in 2014.

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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

You need audio podcasts that people subscribe to and play in their car on the way to the grocery store, or via their mobile device and headphones when they exercise at the gym or cook dinner in the kitchen. Getting the attention of your audience is the first step. Winning! :). Businesses everywhere are learning how to adapt to the new normal.

eBook 141
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The Ultimate Beginner’s Guide to Video Content Marketing 

Ignite Social Media

Making a video 15 years ago was a huge hassle, a complicated project that only those who were skilled were qualified to do. Little did we know that 15 years after we can now create video content as easy as one-click from our mobile phones and upload them to a number of social media channels. Mobile Friendly . It’s the Trend.

Video 146
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3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

T-Mobile, the Reception We Were Looking For. T-Mobile CEO John Legere is incredibly active on social media. Those who scroll through his Twitter feed will quickly realize a few things: He supports his company as often as he can, he likes to wear the color magenta, and he loves Batman. Click To Tweet.

Campaign 149
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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

You need audio podcasts that people subscribe to and play in their car on the way to the grocery store, or via their mobile device and headphones when they exercise at the gym or cook dinner in the kitchen. Getting the attention of your audience is the first step. Winning! :). Businesses everywhere are learning how to adapt to the new normal.

eBook 78
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This Week in Social Media – 8/7/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.