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How Often to Post to Social Media in 2021

Hootsuite

It’s the question that launched a thousand sleepless nights: “How often should I post to social media?”. Of course, there’s much, much more to a successful social media strategy than just posting the optimal number of times: it’s not a magic formula, let’s get that straight. posts to their feed per day.

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Why Social Media Advertising Is On The Rise

Small Business Mavericks

Social media advertising is a sweet blend of pay per click advertising and social media. Business Insider recently observed that both Facebook and Twitter have surpassed the 50% revenue mark from mobile users. That’s not surprising given that mobile usage is going up by the day.

Insiders

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When Is the Best Time to Post on TikTok in 2021?

Hootsuite

As in the case of any other social media platform, the best way to find out what works for your audience is to… check what’s been working for your audience. If you find patterns, just keep doing more of what works! You can access TikTok Analytics in the mobile app or on the web. Review your best performing TikToks.

Patterns 137
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How to Measure Your Social Media Performance

Rebekah Radice

When was the last time you clicked over to Facebook or Instagram and scrolled through your feed? It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. I’ve broken down 8 steps to help you measure each aspect of your social media performance.

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27 Top Facebook Demographics that Matter to Social Media Marketers

Hootsuite

Facebook demographics reach farther and wider than any other social media network. Some social media networks tend to be popular with specific age groups. Across all social media channels, signups tend to drop off with age. Mobile reigns supreme, especially in Africa and Latin America.

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Blogging Tip: Increase Your Traffic By Solving Problems

SocMed Sean

For instance, a while back I wanted to view Twitter.com on my iPad, but Safari kept sending me to the Twitter mobile site, which was NOT the view I wanted. By helping people learn how to switch their Twitter view from mobile to desktop on their iPads and tablets, I increased traffic to my blog. Click To Tweet. The result? Cool, right?

Tips 244
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What is social commerce? The stats, examples and tips you need for 2021

Sprout Social

Online shopping is going social. The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. What is social commerce?

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